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Upcoming events (2)
About the LeanCanvas: In this workshop, we'll walk through the Lean Canvas from end to end as described by Ash Maurya in his excellent book Running Lean. Whether you are contemplating a startup, a new product, or a new service in a for-profit or non-profit setting, bring it with you and we'll evaluate it with the Lean Canvas. From Amazon: In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a "product/market fit" for your fledgling venture, based on his own experience in building a wide array of products from high-tech to no-tech. Throughout, he builds on the ideas and concepts of several innovative methodologies, including Lean Startup, Customer Development, and bootstrapping. Running Lean is an ideal tool for business managers, CEOs, small business owners, developers, and programmers, and anyone who's interested in starting a business project. Find a problem worth solving, then define a solution Engage your customers throughout the development cycle Continually test your product with smaller, faster iterations Build a feature, measure customer response, and verify/refute the idea Know when to "pivot" by changing your plan's course Maximize your efforts for speed, learning, and focus Learn the ideal time to raise your "big round" of funding https://www.amazon.com/Running-Lean-Iterate-Plan-Works/dp/1449305172 Agenda 5:45 - Registration/Networking 6:15 - Talking starts 7:30 - Q&A About Mark Bullard: I started my first business selling stationery when I was in 5th grade. I was the only kid in class with my own checkbook. Since then, I have enjoyed building businesses in a variety of industries, but the bulk of my experience has been in software. I started in tech support for local startup Onyx Software in the late 90s, then moved into technical evangelism and later business development. In the last two decades, I've helped four companies grow into successful exits in varying capacities: One IPO (as tech support), one private equity acquisition (as VP Sales), and two strategic acquisitions (as VP Strategy and COO respectively). When I first read the Agile Manifesto in 2004, I knew immediately that this is how I wanted to operate. Likewise, Eric Ries' Lean Startup resonated with my experiences. I have used the Lean Canvas to evaluate several business lines for myself, my employers, and in consulting others. I am a huge fan of the model and have even used it in consulting a well established non-profit as they navigated the transition from founder to the second generation and evaluated the viability of their three product and service lines. About Lean Startup: Lead by active Angel Investors, this group is for anyone interested in the application of Lean Startup Principles and the Customer Development process developed by Steve Blank and refined by Eric Ries. We seek to provide real-world information to help founders and those interested in startups in areas business planning, marketing, networking to anything needed to launch and sustain a business. We also welcome speakers who are interested to contact us.
Brand identity is a critical component of corporate branding. A well thought out brand identity can create a truly unique and differentiated look and feel for your company, starting with the logo, colors, language, and company values. Some of the best brands are able to communicate what they stand for through an iconic visual. In this session, we’ll look at what goes into the development of brand identity and we’ll also look at the critical components of brand identity for a start-up: your story, your values, and vision. As a start-up, there are two sides to your brand: One is the company’s identity and the other is you. We’ll boil down how to create a compelling brand identity for your start-up! Agenda 5:45 - Registration/Networking 6:15 - Talking starts 7:30 - Q&A About the speaker: Noriko Yokoi Founder, President Amber + Forge, LLC After spending 20 years working as a strategic planner at top Madison Avenue agencies across advertising, CRM, health, wellness and beauty, Noriko wanted to pivot from helping large, established corporations and instead help start-up companies with marketing and advertising. She wanted to find a way to give back and help companies that need her skills the most, and she began working with founders and leadership teams especially early in their inception. She is excited about working with founders and she enjoys helping in her small way to fulfill their vision for a better world. About Lean Startup: Lead by active Angel Investors, this group is for anyone interested in the application of Lean Startup Principles and the Customer Development process developed by Steve Blank and refined by Eric Ries. We seek to provide real-world information to help founders and those interested in startups in areas of business planning, marketing, networking to anything needed to launch and sustain a business. We also welcome speakers who are interested to contact us.