MoCo UX

Schedule: 6:30 - 7:00PM Food and Networking 7:00 - 7:45PM Presention 7:45 - 8:00PM Q&A Companies spend enormous amounts of time and money designing the experience for products and services. But in truth, “the” user experience isn’t a singular experience at all. And it doesn’t happen on any screen –it happens in the mind. More specifically, the six minds. John Whalen will describe how to uncover the conscious and subconscious needs of your users using qualitative research techniques, and how to integrate what you’ve discovered into your products and service designs. No psychology PhD required! About John: John Whalen, PhD leads Brilliant Experience –a DC-based UX consultancy known for transforming psychological user insights into powerful business strategy and advanced UX innovations. Hehas a Masters and PhD in Cognitive Science (Johns Hopkins University), completed a Post Doctoral Fellowship at UCLA, and was a Psychology Professor at University of Delaware before launching his company. As Partner, Psychological Insights & Innovation at Brilliant, John’s specialty is providing businesses with competitive advantages by uncovering the spoken and unspoken needs of users through user research, and, from those insights, producing powerful, actionable business and experience strategies. His expert knowledge of human vision, attention and memory is relied on by Fortune 500 companies including Google, PayPal, Capital One, and Bloomberg. John's is also an author and his book "Design for How People Think: Using Brain Science to Build Better Products" is being released April 15th! https://www.brilliantexperience.com/about/ https://www.linkedin.com/in/johnwhalen/