10 Ways to Use Feature Flags
by Edith Harbaugh
Edith will review ten ways to use feature flags to improve your product, get earlier feedback, and deliver more value to your customers.
Edith Harbaugh is CEO & co-founder of LaunchDarkly. She has more than 15 years of experience in software development. Prior to LaunchDarkly she was Product Director at TripIt. She is cohost of "To Be Continuous", a podcast on software trends by devops.com and a columnist for ReadWrite. She holds two patents in deployment. Edith earned a BS, Engineering from Harvey Mudd College.
Outcome-Driven Innovation for Product Managers
by Tony Ulwick
Learn how jobs-to-be-done theory and the Outcome-Driven Innovation (ODI) process are being used to help startups, Fortune 100 companies, and others be significantly more effective at creating customer value and creating breakthrough products and services. Understanding what "jobs" customers are trying to get done and how they measure success when getting those jobs done is the key to success in innovation. We will show you the latest methods we use to uncover hidden opportunities and underserved segments, and to create winning market and product strategies.
Tony Ulwick is the pioneer of jobs-to-be-done theory, the inventor of the Outcome-Driven Innovation® (ODI) process, and the founder of the strategy and innovation consulting firm Strategyn. Tony Ulwick is the author of the best-selling book What Customers Want and has published articles in the Harvard Business Review and MIT Sloan Management Review. His work is cited in hundreds of publications. Clayton Christensen says, “Ulwick’s outcome-driven programs bring discipline and predictability to the often random process of innovation.”