ProductTank SF

• Productboard: Turn customer insights into strategic clarity and ship what matters most with Spark, Productboard's new agentic platform.

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AI is making software faster and easier to build than ever. But the companies pulling ahead aren't the ones adding chatbots - they're rethinking their business models entirely.
Abundance reshapes product work more than scarcity ever did. Intercom moved to outcome-based pricing and grew $100M+ in ARR. Kive scrapped its entire product category and rebuilt around generative AI. Both succeeded at the strategy layer, not the feature layer.
When teams can execute faster than ever, strategic clarity is what separates velocity from wasted motion. This session is for product leaders ready to stop asking "where do we add AI?" and start asking "which problems are worth solving now?"

Key Takeaways

1. Why lower-cost software creates more demand — not less work
2. How to apply AI at the strategy level, not just the backlog
3. How to recognize when AI changes your business model — not just your tools
4. Techniques for maintaining strategic clarity when execution outpaces direction

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Schedule
6:00-6:30 PM — Doors, Food, Drinks, & Networking

6:30-6:45 PM — 15-minute lightning talk on Spark, Productboard's agentic platform, that takes product managers from customer insight to delivery-ready spec faster than ever, including a live walkthrough.

6:30-6:50 PM — ProductTank and Martin Eriksson Introduction

6:50-7:35 PM — Martin Eriksson Presentation

7:35-8:00 PM — Q&A

8:00-8:30 PM — Networking & Spark demos