It's gadget time for SF Content Creators! Check out a hands-on demo of the LF1 from Lightform, Inc. Lightform is a design tool that makes it easy for anyone to create epic visuals for projected AR using content creation software powered by computer vision hardware. LF1 (the device) is a compact wireless computer and camera system that mounts to the projector to scan your real world scene and wirelessly plays back your content. The product video recently got shared around many a creative's inbox, so we thought we'd get a demo straight from the source and get a break down from the motion graphics artists who are building content for and with this design tool.
Phil Reyneri is an artist and technologist who combines sculpture, video projection, and generative graphics to blur the lines between digital and physical media.
He is currently Director of Marketing at Lightform, a new design tool for projected augmented reality. In 2013 Phil designed software behind Bot & Dolly’s short film “Box,” which won multiple awards including Siggraph’s Best in Show, a Cannes Silver Lion, and Prix Ars Electronica’s Award of Distinction.
Ray Chang is a motion designer based in San Francisco. Born and raised in Taiwan, he came to the U.S. to start his studies in Web Design & New Media at the Academy of Art University, where he found his passion in Motion Graphics. He now works at Lightform, collaborating with different artists to create projection artwork.
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