What we’re about
The San Francisco Content Strategy/Content Marketing Pros Meetup provides advice and education to content-heavy organizations seeking to adopt the tools, technologies, and techniques needed to effectively connect the right content to the right prospects and customers.
Upcoming events
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•OnlineCreate Differentiated Messaging for Thought Leadership and Sales Enablement
OnlineThis event is hosted in partnership with the Bay Area Content Marketing Meetup.
Presenter: Margie Agin, Founder and Chief Strategist, Centerboard Marketing.
Learn how to develop clear, differentiated messaging that becomes the source of thought leadership, campaign, and sales enablement content.
Margie will introduce a framework to ground content creation in a rich understanding of customers’ pains, jobs-to-be-done, and desired outcomes.
The framework allows you to pressure test your assumptions and confirm if you’re communicating the value of your product or service in a way that resonates with customers.
Once completed, it acts as a shared guide to improve consistency and speeds content creation by avoiding endless review cycles and rework.
We’ll walk through how marketers can leverage this framework to align stakeholders in a systematic way, uncover proof points and success stories, and proactively identify any gaps or mismatches that can derail success.2 attendees
Past events
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