San Francisco Content Strategy/Content Marketing Pros

This event is hosted in partnership with the Bay Area Content Marketing Meetup.

Presenter: Carolyn Cohen, Founder, LYN Content Consulting; Global Content Strategy @ Lockton

In an era where AI can generate infinite content, the differentiator cannot be volume. It’s humanity. Yet many professionals still hesitate to share their voice on LinkedIn out of fear of sounding cringe, self-promotional, or imperfect.

This session explores how to move from passive consumer to intentional creator on LinkedIn without losing authenticity in the process. We can’t ignore AI, and we shouldn’t.

The people who thrive won’t be the ones pretending it doesn’t exist. They’ll be the ones using it intentionally: to streamline workflows, pressure-test ideas, repurpose content, and create consistency, not to ask ChatGPT to “make a post about leadership” and hit publish.

About Carolyn
Carolyn Cohen is an award-winning social media marketing speaker and leader. She has more than 14 years of social media and content marketing experience including leading social teams at companies like H&R Block and Garmin as well as building up early practices at agencies like Barkley.

She specializes in bringing together teams cross-functionally and building strategies from the ground up that are tailored to reach the right audiences, at the right time in the right places.

She’s a Brand Innovator 40 Under 40 as well as a WICMA Content Marketer of the Year and her work has won Webby’s, Clio’s, and Shorty’s.

This event is hosted in partnership with the Bay Area Content Marketing Meetup.

AI has made it easier to generate content, but faster drafts do not always mean better work. Many content teams are still using AI at the edges of the process, mostly to polish, rewrite, summarize, or “make it sound better.”

That misses the bigger opportunity. Better AI-assisted content starts before the draft, with stronger inputs, clearer source material, better brand voice guidance, and a more intentional understanding of what the content needs to do.

In this practical session, Susan and Scot Westwater of Pragmatic Digital will talk about how content marketers can use AI inside the work, not just after the work is done.

We’ll look at what AI needs to produce more useful drafts, how teams can spot the patterns that make AI content sound generic, and how a clearer workflow can help teams improve quality, consistency, and review over time.

Attendees will also receive a link to a checklist they can use to review AI-assisted content so it sounds more human and more aligned with the brand.