Heard about Design Thinking but don't know where to start? (Hint: its not just for designers!)
Design Thinking - rooted in Cognitive Psychology, Ethnography and Design Science, and pioneered by agencies like IDEO - helps Product Teams make decisions based on what future customers really want instead of relying only on historical data or making risky bets based on instinct instead of evidence.
In this hands-on crash course, Parastoo Zeraat, Founder of The Metamorphosis www.themetamorphosis.org guides you through an entire Design Thinking lifecycle using real-world examples.
You'll get sense of the power of Design Thinking and ideas on how it applies to Agile Product Teams.
Parastoo is a Product Discovery and Change Management coach with 20 years experience in the IT industry. She is a thought leader in the organizational change and innovation space in Silicon Valley. She has worked at Global Startups, Fortune 500 Companies, and has toured and played guitar in heavy metal bands around the world.
Her most recent engagement was with eBay on their Agile Transformation, planning larger change strategies focusing primarily on product and operational excellence and long-lasting cultural change.