What we're about
Upcoming events (5+)
Your presenter has had 6 weeks to get rid of the flu, repair his back and once again return to the The WordPress Marketing Spectrum. And in the process, the title to this presentation changed to: WORDPRESS MARKETING MAGIC This change in viewpoint came from additional research into the rapidly evolving set of tools and methods for Marketing on a WordPress website. Traditionally the predominating method has been the use of SEO tools to gain top of page rank in Google and other search engines plus use of Social Media pages to talk directly with customers and potential clients. This is the Attract phase of Marketing stepping into Calls To Action with direct appeals to customers via email marketing which offer free guidance, special discounts, extended support services etc. Over the past 5 years WordPress has built up a strong armory of Attract and capture tools including such SEO and Social Media Marketing plugins such as Yoast, SEOPress, Monarch, Yet Another Related Post, plus nearly a dozen others. Already one can see an array of SaaS tools and apps to suppliment Wp Marketing plugins But within the last 2 years a new generation of plugins and tools have appeared on the scene which are now emphasizing how to obtain conversions - this means getting visitors to respond to calls to action, email solicitations or trying out demo tools advice in exchange for subscribing to further special-offer links or online notifications. The new Conversion Marketing goes beyond old standbys like Content Marketing or SEO Rankings and gives visitors tangible "What We Can Do For You" help and direct offers to expedite conversions to buying service/product buying Going a step further, some websites are using Nurture and Conditional Conversion methods to not just gain but also retain satisfied customers. And as a result, the complete range WordPress Marketing tools are unmatched by other Web Development providers like Drupal, Joomla SquareSpace, Wix, Bootstrap and HTML Frameworks, etc. So come to the Meetup and see why WordPress Marketing has been at the top of the list of Toronto WordPress Meetup group members for the past 3 years and rightfully so given the Marketing Magic being introduced of late.
Is there a market or audience you can't reach because they don't speak English? Are you required to produce a multilingual website content and cringe when you're told your French or Chinese copy is second rate? Does the idea of having multiple copies of your content make your head swim? Let face it. For most of us, producing multilingual content is overwhelming, expensive and difficult to maintain. Weglot may be the answer. Weglot offers a WordPress plugin that features a five minute install and activation. Weglot translates all the text in your site dynamically using commercial cloud-based translation services. Now you can easily manage one or more multilingual websites in more than 100 languages with ease. In this meetup, you'll hear from learn about a number of translation services, including Google Language Translator, Polylang, WP Translate and WPML as well as a detailed description of Weglot's services (www.weglot.com) and WordPress plugin. We will cover: - Introduction to Weglot , company and staff - 5 minute demo: Translate a WordPress site in 5 minutes! - A comparison of WeGlot vs the WordPress translation landscape - Q&A A light dinner and drinks will be served. NOTE: This is a sponsored WordPress Toronto meetup for by Weglot. The presentation will include a product pitch made by people who have been compensated by Weglot. This is the first of a series of 3 Meetups in April, May and June sponsored by Weglot. In the second, we're focusing on the governmental, institutional and academic WordPress users. Weglot - Automated Translation for Public Sector Websites - May 7,[masked]:30pm In the third, we'll provide a hands-on workshop where you can go through the install/activate/configure steps on your own website. You will also experience how to tune the translations to meets your market and audience language requirements. Weglot Workshop - Try Weglot (not just WordPress!) June 2,[masked]:00pm In all three, you can take advantage of Weglot's free trial offer. Sponsored Meetups are new to WordPress Toronto, and we're starting out modestly. WordPress Toronto is not changing our policy of supporting but not endorsing sponsors and their products whether at our Meetups or WordCamps. Contact Alex Sirota ([masked]) or Robin Macrae ([masked]) for information on how to sponsor WordPress Toronto meetups. Our meeting facility for this event can accommodate 20 people. We ask that attendees be involved with translation services or are considering making their site multilingual. In finalizing the scope of 2nd and 3rd meetups in this series, we will take into account the overall response to this meetup.
North York Civic Centre - Committee Room #1
To gain priority for your fix request in the meeting, please explain your issue prior to the meeting on our Meet-up comments section below. The closest TTC stop is North York Centre. There is ample parking just behind (west) of the North York Civic Centre on Beecroft Road. Participating before the meetup by submitting your question with your URL in the Comment section will allow us to offer immediate advice and get your question PRIORITIZED at the meetup. Please be clear, concise and include your website and all relevant links. Let us know what steps you've taken to try to fix your problem and where you're stuck. The rest of the group will have a chance to get their fixes addressed at the meeting in an order determined by our facilitators. If there's any fixes that we can't get to in time, we will tackle them with you 1 on 1, online or in the next meeting. Bookmark https://wptoronto.com/ where you'll find the recaps from all the Toronto WordPress Meet-ups. A few tips for meetup attendees. Say these to yourself before you attend: "I will always greet you so you know you’re in the right place." "I will not condescend to you when I’m explaining things." "I will make room for vulnerability; admitting you don’t know something is hard." "I will make sure you’re invited to the table." "I will shed light, not heat." from https://josepha.blog/2018/11/20/making-the-most-of-your-wordpress-meetup-experience/ Comments from our attendees: "Thanks, Alex and company for a great session. It was helpful to get some answers and see what other WPers are facing." Tim H. "Thanks for your help at the Meetup! This is the first one I’ve been to that is so genuinely focused on helping people solve the challenges they are having with their site. Everyone got a chance to share what they wanted fixed and Alex and other people helped solve the issues. It was good to see all the brainstorming and the solutions! I would highly recommend going to this Meetup." Heather M. "Great to see practically all members contributing to solve problems. Perhaps one day soon, this newbie will have something constructive to contribute as well." Heinrich D. Overview of WP Toronto WordPress Toronto - North Edition is just one group within the WPTO community. Check out the WPToronto Meetup group for details on all the local WP Meetups. (www.meetup.com/WPToronto) Join our volunteer mailing list: https://tinyletter.com/WPToronto Join our Facebook group: https://facebook.com/groups/wptoronto/ NOTE: All meetup participants, including organizers, are expected to follow our group guidelines and code of conduct. Learn more @ https://wptoronto.com/conduct/
In our March Presentation we showed how WordPress can be a Promotional Powerhouse with scores of specialized plugins plus integration with SaaS apps for everything from Site Positioning to Mail Campaigns to Insight Surveys. April's presentation features How Business Operations, particularly for Small Businesses, can be streamlined and enhanced with well designed Appointment and Booking Services. You have an Event to Promote, Equipment to Rent, Spa Treatment to Provide, Physio-Therapy to Apply, Dental Treatments to Schedule, Restaurant Tables to Fill- these are all Appointment and Booking tasks. And WordPress Appointment plugins can make your operations run smoother. The essential enabler is mobile responsive online apps to allow clients to schedule their appointments directly using their mobile phone or laptop. Come to find out some of the added features possible including email appointment notifications, direct online payments, and appointment rescheduling, Have you som appointments to fill? Book into this lecture.