Meet your new MOM (Marketing Operating Model): To drive revenue growth in the digital age, data shows that marketing leaders are upgrading data-collection technology, collaborating closely with IT, and focusing on test-and-learn agility.
An effective MOM is the engine that drives continual growth. One global company, for example, figured out that by accelerating the delivery of IT-dependent functions to marketing, the business was able to generate an extra 25 percent of revenue. That was worth $100 million per year.
Conversely, for every week delayed in deploying a capability developed by IT, the business lost an estimated $2.8 million in incremental revenue. The new Marketing Operating Model (MOM)
At a high level, an effective MOM is made up of three parts:
1. Integrated consumer data
2. Decision making
3. Distribution platforms
The real value of the MOM comes not just in building out these three elements, when running effectively, the data informs the decisions on the best messages or offers, and the customer’s feedback becomes new data, which is then fed into the MOM.
Are you ready to up your digital marketing technology game in 2024?
AEM Meetup Community invites you to October Meetup on "Marketing Technology Operations & Maintenance Best Practices.
Join us for an exciting and forward-looking event as we delve into the world of Adobe Marketing Technology. Hear from Intel and Palo Alto Networks Marketing Technology Operations Leader/s who have been doing this as a part of their daily life and take away a few nuggets that you can implement on “Monday Morning”
