What we’re about
Welcome to Agile Austin! Keeping Austin Agile, One User Story at a Time.
Agile Austin is the largest group of Agile professionals in the central Texas Area. As a 501c(6) non-profit, we provide and promote gatherings of like-minded individuals in the Austin Area.
Agile Austin’s mission is to connect people and foster professional growth through collaborative events that educate our community on uncovering better ways to deliver value through Agile values, principles, and practices.
Come connect with us, share and collaborate together, and grow through learning from others.
Website -- www.agileaustin.org
YouTube channel -- https://www.youtube.com/@agileaustin1933
Upcoming events
4
•OnlineProduct and AI SIG: Jobs-to-Be-Done Meets AI: Products that Solve Real Problems
OnlineJoin us for a great program at the Agile Austin Product and AI SIG! Once you sign up, you'll receive an email with a calendar event and Zoom link.
Session Title:
Jobs-to-Be-Done Meets AI: Building Products That Solve Real ProblemsAbstract:
In a world racing to embed AI into every product, it's easy to lose sight of the customer. Jobs-to-Be-Done (JTBD) brings us back to the core: What job is the customer trying to accomplish and what outcomes is the user trying to improve? This session explores how JTBD gives product leaders a powerful lens to define real customer value—and why it's essential when applying AI responsibly and effectively.Speaker: Tom Evans, Principal, The Lucrum Group
Tom Evans is a seasoned product leader and global go-to-market strategist with 20+ years of experience driving product success across Fortune 1000s, high-growth startups, and international markets. He has a proven ability to align product strategy with business outcomes, scale high-performing product organizations, and guide companies through transformation of product and go-to-market best practices.https://www.linkedin.com/in/btprodstrats/
Slack Community for the Agile Austin Product and AI SIG:
Please contact Matt Roberts ([matt.roberts@agileaustin.org](http://matt.roberts@agileaustin.org/)) or Vishal Sheth ([vishal.sheth@agileaustin.org](http://vishal.sheth@agileaustin.org/)) if you'd like to join our slack community!55 attendees
•OnlineAgile Austin Book Club: Never Lead Alone, session 1
OnlineWe're reading Never Lead Alone, by Keith Ferrazzi. We plan to read and discuss through chapter 6 at our meeting November 6th, and conclude our discussion November 20th. But we're agile, we'll take more (or less) time as appropriate.
(The Zoom link is visible right after you register. The link to the Miro discussion board will be posted in the Zoom chat once the meeting is underway.)
If you want to get an early start on our next selection, it is Risk: A User's Guide by Stanley McChrystal & Anna Butrico.
Do you have a book to recommend? Please submit this form, so our program committee can consider it.
if you'd like to be on the program (book selection) committee, please contact david.wight@agileaustin.org .
——
Remote Process
Our process is in flux -- we're experimenting with new moderation and recording techniques, so please be on time and please be patient. And expect a call for participation -- we want this to be your book club.
Discussion Notes
for this and all our books may be found here. Notes are open to comment by anyone (please do!) and you'll also find how to get REIMBURSEMENT for books and the READING LIST for possible future books. (Discussion notes may or may not be taken in future -- we're experimenting to see what's valuable.)
About Book Club
We meet most months the 1st and 3rd Thursdays, so you can put that in your calendar. When and if we resume physical meetings we'll feed you, and if you participate in most of the sessions, we'll even reimburse you for the book, so save that receipt.
We have not recorded Book Club sessions in the past, but that could change:
Recording Disclosure
"AgileAustin has the right to record any hosted event which includes, but is not limited to, Special Interest Groups (SIGs), Monthly Meetings, Conferences, and special events. By registering for, or attending an Agile Austin hosted event, you are giving AgileAustin consent to record and post recorded content containing your image, voice and name at a minimum, online. For remote events, you have the option to turn off your camera, mute your microphone and hide your name."
---8 attendees- •Online
Agile Austin Book Club: Never Lead Alone, session 2
OnlineWe're reading Never Lead Alone, by Keith Ferrazzi. We plan to read and discuss through chapter 6 at our meeting November 6th, and conclude our discussion November 20th. But we're agile, we'll take more (or less) time as appropriate.
(The Zoom link is visible right after you register. The link to the Miro discussion board will be posted in the Zoom chat once the meeting is underway.)
If you want to get an early start on our next selection, it is Risk: A User's Guide by Stanley McChrystal & Anna Butrico.
Do you have a book to recommend? Please submit this form, so our program committee can consider it.
if you'd like to be on the program (book selection) committee, please contact david.wight@agileaustin.org .
——
Remote Process
Our process is in flux -- we're experimenting with new moderation and recording techniques, so please be on time and please be patient. And expect a call for participation -- we want this to be your book club.
Discussion Notes
for this and all our books may be found here. Notes are open to comment by anyone (please do!) and you'll also find how to get REIMBURSEMENT for books and the READING LIST for possible future books. (Discussion notes may or may not be taken in future -- we're experimenting to see what's valuable.)
About Book Club
We meet most months the 1st and 3rd Thursdays, so you can put that in your calendar. When and if we resume physical meetings we'll feed you, and if you participate in most of the sessions, we'll even reimburse you for the book, so save that receipt.
We have not recorded Book Club sessions in the past, but that could change:
Recording Disclosure
"AgileAustin has the right to record any hosted event which includes, but is not limited to, Special Interest Groups (SIGs), Monthly Meetings, Conferences, and special events. By registering for, or attending an Agile Austin hosted event, you are giving AgileAustin consent to record and post recorded content containing your image, voice and name at a minimum, online. For remote events, you have the option to turn off your camera, mute your microphone and hide your name."
---2 attendees 
•OnlineProduct and AI SIG: The Brutal Truth About AI Product Success
OnlineJoin us for a great program at the Agile Austin Product and AI SIG! Once you sign up, you'll receive an email with a calendar event and Zoom link.
Session Title:
The Brutal Truth About AI Product SuccessAbstract:
Elena reveals why most AI products fail spectacularly—and it's not what you think. She's witnessed the "AI product death trap" firsthand: companies pour resources into AI features that nobody uses, then double down with more AI to fix the problem.Through her experience at Spryker, she's cracked the code with a deceptively simple framework that transforms how product leaders approach AI. But here's the twist: the solution isn't about choosing between efficiency or revolution—it's about knowing when to bet on each.
She'll share the counterintuitive strategies that helped her navigate board pressure for "agentic commerce" while delivering features customers actually adopted, and why the most successful AI products often hide their intelligence completely.
Speaker: Elena Leonova, CPO, Spryker
Elena Leonova is a product executive with 15 years of experience in product management, currently most recently serving as Chief Product Officer at Spryker, a global digital commerce platform startup. Her career spans leadership roles at eBay, PayPal, Magento, BigCommerce, and Spryker, driving innovation and scaling products across international markets.As Co-Founder of OneRank.io, Elena put her expertise in creating product roadmap & capacity management platform to make Product & Engineering leads more efficient. She advises early-stage startups on achieving product-market fit, launching in the US and EMEA, and building scalable business models. A dedicated mentor, Elena helps product leaders accelerate their careers and transition into impactful leadership roles.
A frequent speaker at global tech conferences, Elena has delivered keynotes to audiences of up to 800 people, sharing insights on product strategy, leadership, and innovation. With experience managing international teams of over 50 people, she brings a wealth of knowledge in leading cross-cultural teams and driving global product success.
Slack Community for the Agile Austin Product and AI SIG:
Please contact Matt Roberts ([matt.roberts@agileaustin.org](http://matt.roberts@agileaustin.org/)) or Vishal Sheth ([vishal.sheth@agileaustin.org](http://vishal.sheth@agileaustin.org/)) if you'd like to join our slack community!31 attendees
Past events
1079
