What we’re about
This is a coworking and working-session group for founders, builders and product managers working/building/learning about AI.
We meet primarily to do focused work alongside other builders and founders.
Every Friday, we run open coworking days where people come in, work on their own projects, take breaks together, and usually stay through the afternoon.
Some Fridays include a short pause around 1.30pm for a working session called The Stage, where someone shares something they’re actively working through.
This group is for people who want a consistent place to build, think, and make progress, with others doing the same.
Non-technical folks who are interested to learn or network about AI skills or applications are also welcome.
Featured event
AI Builders Co-work + The Stage: Pricing Strategy: Finding the Sweet Spot.
For logistical reasons, please RSVP here to confirm your seat -> https://luma.com/wystkxon
Friday is our open co-working day.
People come to work on their own projects, take breaks together, and usually stay through the afternoon. It’s quiet, focused, and builder- and founder-led.
You can arrive anytime from 10AM. Most people show up after lunch and settle in before 1.30pm. Bring your laptop. Grab any open seat. Stay as long as you like.
At 1.30pm, we pause work briefly for a shared session called The Stage, then everyone goes back to working.
This is how Fridays here work.
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The Stage @ 1.30PM
> The Stage is a short, open-format session where builders and founders share something they are actively working on. A workflow, a technical breakdown, a lesson learned, or just a topic keeping him/her up at night.
> The goal is to spark ideas you can try immediately after, during the same afternoon. After the session ends, most people simply open their laptops again and continue working.
> After the session, we go back to work.
Topic: Pricing Strategy - Finding the Sweet Spot
Mohammed Sebti
Co-founder & CEO, SeedS Strategy
Revenue Growth Mentor, Block71
Former management consultant, Simon-Kucher
Pricing is one of the strongest levers founders have, and one of the easiest to get wrong. Many teams default to cost-plus or copy competitors, then struggle to adjust as their product, customers, and use cases evolve.
In this session, Sebti will share how he thinks about pricing as a system, not a number. Drawing from his work advising SaaS, AI, and deep tech startups across Europe and APAC, he’ll walk through real pricing decisions founders face as they move from early traction to growth.
We’ll look at:
- How to move from cost-plus thinking to value-driven pricing
- Choosing between pricing models as products and segments evolve
- Where pricing decisions hurt conversion and retention
- How to test willingness to pay without overfitting too early
This session is all about building a pricing model that can adapt as your product and market change.
The goal is to leave with a clearer way to think about pricing decisions, and a framework you can apply to your own product.
After the session, we go back to work or hang out to network.
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Upcoming events
2
AI Builders Co-work + The Stage: Pricing Strategy: Finding the Sweet Spot.
SQ Collective, 65 Mohamed Sultan Road, Level 4, Singapore, SGFor logistical reasons, please RSVP here to confirm your seat -> https://luma.com/wystkxon
Friday is our open co-working day.
People come to work on their own projects, take breaks together, and usually stay through the afternoon. It’s quiet, focused, and builder- and founder-led.
You can arrive anytime from 10AM. Most people show up after lunch and settle in before 1.30pm. Bring your laptop. Grab any open seat. Stay as long as you like.
At 1.30pm, we pause work briefly for a shared session called The Stage, then everyone goes back to working.
This is how Fridays here work.
---
The Stage @ 1.30PM
> The Stage is a short, open-format session where builders and founders share something they are actively working on. A workflow, a technical breakdown, a lesson learned, or just a topic keeping him/her up at night.
> The goal is to spark ideas you can try immediately after, during the same afternoon. After the session ends, most people simply open their laptops again and continue working.
> After the session, we go back to work.
Topic: Pricing Strategy - Finding the Sweet Spot
Mohammed Sebti
Co-founder & CEO, SeedS Strategy
Revenue Growth Mentor, Block71
Former management consultant, Simon-Kucher
Pricing is one of the strongest levers founders have, and one of the easiest to get wrong. Many teams default to cost-plus or copy competitors, then struggle to adjust as their product, customers, and use cases evolve.
In this session, Sebti will share how he thinks about pricing as a system, not a number. Drawing from his work advising SaaS, AI, and deep tech startups across Europe and APAC, he’ll walk through real pricing decisions founders face as they move from early traction to growth.
We’ll look at:
- How to move from cost-plus thinking to value-driven pricing
- Choosing between pricing models as products and segments evolve
- Where pricing decisions hurt conversion and retention
- How to test willingness to pay without overfitting too early
This session is all about building a pricing model that can adapt as your product and market change.
The goal is to leave with a clearer way to think about pricing decisions, and a framework you can apply to your own product.
After the session, we go back to work or hang out to network.
---2 attendees
AI Builders Co-work + The Stage: Building Trust with UX in AI
SQ Collective x AI Labs, 65 Mohamed Sultan Road, Level 4, Singapore, SGFriday is our open co-working day.
People come to work on their own projects, take breaks together, and usually stay through the afternoon. It’s quiet, focused, and builder- and founder-led.
You can arrive anytime from 10AM. Most people show up after lunch and settle in before 1.30pm. Bring your laptop. Grab any open seat. Stay as long as you like.
At 1.30pm, we pause work briefly for a shared session called The Stage, then everyone goes back to working.
This is how Fridays here work.
The Stage @ 1.30PM
The Stage is a short, open-format session where builders and founders share something they are actively working on. A workflow, a technical breakdown, a lesson learned, or just a topic keeping him/her up at night.
The goal is to spark ideas you can try immediately after, during the same afternoon. After the session ends, most people simply open their laptops again and continue working.
After the session, we go back to work.
Jeremy Soo
Founder at Curve Labs
Silicon Valley Fellowship F24 Alumni
As AI becomes more capable, some products start to feel more uncomfortable than delightful.
This effect shows up in avatars, images, video, and even chat interfaces. It's the uncanny valley in practice.
This session looks at UX decisions that build and break trust in AI-native apps, whether it's interfaces that feel too human, too confident, or too opaque.
Jeremy will share his research and learnings from building and shipping emotion-aware AI systems at Curve Labs.
The goal is to give you a clearer perspective and instinct on designing AI that users are willing to rely on.
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RSVP here > https://luma.com/sqc-fridays1 attendee
