Marketing Attribution: Multi-Touch Attribution Models, Processes and Tools

Done right, multi-touch attribution models can provide a better view into marketing and sales' contributions to revenue, compared to first touch or last touch models.

At this Meetup, Jeremy Hurley, Founder of AttributeApp, will explore key considerations and challenges to getting started and some of the available tools to help unlock insights.

We'll have pizza and networking at 6:30pm; Jeremy's presentation will begin at 7pm.