Whether you run your own business or just want to raise your own profile, media coverage is a powerful and cost-effective way to build your brand and reputation. Typically media coverage has been out of reach to all but the wealthiest individuals and organizations. The good news is that changes in the media landscape—from blogs to podcasts to trade presses and industry newsletters—have made it easier than ever to access a well-trafficked publication and get your voice heard.
Watch Qwoted CEO, Dan Simon, as he reveals tips and strategies for securing free press and media coverage on Meetup Live. You’ll discover how to craft your own story, identify key influencers, tips for outreach, and how to amplify media coverage once you’ve secured it.
Main Takeaways on free media:
- It’s called earned media for a reason you are earning it with your outreach we are earning it with your persistence you’re earning it with your insights.
- Tips for pitching:
- Reach out over email for a coffee or call
- Avoid Monday mornings (otherwise, mornings are a good time to reach out)
- Mention the writer’s work
- Demonstrate your expertise
- Offer yourself as a source
- Follow up but don’t pester
- Amplify:
A number of users that we have inside Qwoted – they get media coverage and the question they ask is, “what do I do now?” And it can be as simple as post it to your LinkedIn, post it to your client, send it directly to your clients, post it to Instagram, post it to your Facebook page, on your website if you’ve got one.
Top Q&A Questions / Resources:
- What is a reasonable investment into PR resources to see positive results like brand awareness?
- This is not just something you can just solve with money, because it’s earned media. The resources begin actually not monetarily, but with your brain and your thought and your time to read, your time to consume the market.
- Follow up
- Well, first of all, I would say a couple of days. You message or Tuesday morning and don’t hear anything by Thursday, I would follow up. Do you follow up on the follow-up? No, because at that point, that to me is pestering. Do you stop now and change the approach? Maybe. Don’t follow up on the same subject line, more than once.
- Yesware and YAMM are tools that can help you automate follow-ups.
- Resources/Tools mentioned:
- Qwoted demo (35:07)
- If you’d like to sign up for Qwoted using a professional email, please click on this link for quicker approval times.
- If you’d like to sign up for Qwoted using a personal email, please click on this link for quicker approval times.
- Icecream – screen recorder
- Headliner – makes audio into shareable clips
- Qwoted demo (35:07)
Last modified on June 27, 2023
