Beyond "Business Value" - Leading Sustainable Development of Profitable Products
While the growth of AI and software-enabled solutions generates momentum, growth alone is not enough to ensure sustainability. The probability of product success dramatically improves with early planning for profitability. A sustainable business model contains a system of interrelated choices made not once but over time. Join this session for an introduction to Profit Stream™ design, an iterative approach to ensuring solution, economic and relationship sustainability. We’ll explore how to shift from ambiguous descriptions of value to economic modeling of customer benefits to identify value exchange choices that enable a profitable pricing model. You’ll receive a template to apply for your solution.
About Jason Tanner:
Jason Tanner is the CEO of Applied Frameworks and co-author of “Software Profit Streams” along with Luke Hohmann. He has more than 18 years of leadership experience in enterprise software, IT, and the military, having studied engineering at Cornell and earned his MBA from Duke. Before his software industry career, Jason served as a Marine Corps officer for nine years. He has led major Agile transformations at Fortune 500 companies and regularly teaches and coaches on Scrum and Agile product management as a Certified Scrum Trainer. Jason’s work focuses on helping businesses design and implement sustainably profitable software solutions, and he is recognized for distilling intricate concepts into practical tools through his book and consulting practice
