The Birth of the Big Beat: Rebranding the British Heart Foundation

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When a major charity like the British Heart Foundation needs to reinvent itself, where would you start?

The British Heart Foundation’s vision is a world free from the fear of heart and circulatory diseases. One of the UK’s biggest charities, the BHF raise money to fund research into cures and treatments, to keep hearts beating and blood flowing.

A year ago they launched a new branding and proposition: Beat Heartbreak Forever. At this CamCreatives you will hear the story of how the team at the British Heart Foundation met the huge creative challenge to reach their massively varied audiences across multiple channels.

Telling the story will be BHF's Creative Business Partner, Gill Westwood. With years of experience in leading multi-discipline creative teams in agencies and in-house, Gill is an expert in piloting strong insight-based creative concepts through to practical execution that resonates with audiences.

Join us to hear a great story, get some tips for complex branding projects, and meet lots of lovely people (that's you!)

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7:30 - Dinks, nibbles, and socialising
8:00 - Kickoff
9:00 - End of talk/interview/Q&A - more socialising!
9:30 - Close
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