UXNight: Crafting Your Brand's Voice + more!

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Join us for 2 Hours of speed design mentoring and 2 presentations!

6:00-8:00pm:

Speed Design Mentoring: Lineup TBA
With our speed design mentoring you can:

• Pick the brains of talented and successful designers willing to share their knowledge with you.

• Get 1-1 design feedback on your app, product or portfolio

• Ask for career guidance or advice

Mentor Lineup:

http://photos4.meetupstatic.com/photos/event/b/3/1/d/600_434805853.jpeg

Apply to be a mentor!

As a design mentor, you'll get a chance to show off your skills, help others, and be a leader in the community. All mentors will be featured on our event description pages and must pre-qualify by having a respectable portfolio, 5+ years of experience. We are looking for UX Designers, Visual Designers, User Researchers and Content Strategists.

To apply, please e-mail andi@cascadesf.com with a link to your portfolio or work samples and resume.

8:15-8:45pm:
"The Real Cost of Bad Design"
Jonathan Shariat, Director of Product at Therapydia
What happens when designs fail? A/B test and try again? There are very real costs to bad design which we don't usually think about. Jonathan learned of a story in which a badly design UI cost a young girl her life because her nurses were distracted trying to figure it out and missed important information about her care. Bad design can cause physical harm, emotional harm, exclude people, and cause injustice. Jonathan will share stories of both the extreme cases as well as the common ones, and how we designers can fix it. These issues are important and we designers are positioned to huge impact in the world by tackling it!

About Jonathan:
Jonathan loves people and making things designed for them. He has been designing professionally for over 6 years and is currently the Director of Product at Therapydia, co-host on The Design Review Podcast, and is currently writing 'Tragic Design: the real cost of bad design and how we can fix it' for O'Reilly Media. He loves to meet people and talk design and tech on twitter @DesignUXUI (https://twitter.com/DesignUXUI).

8:45-9:15pm:
"Crafting Your Brand's Voice"
Ryan Riddle, Lead Editor at ZURB

A brand's voice has a lot in common with television shows, believe it or not. Think about it. Why do we love certain shows? Is it because of the characters? The world? The situations? We love them because they're familiar. We understand the dynamics between the characters and we know how the world works. We know the voice of the show. A brand works much the same way. When a company tells its story well, we form a connection with that brand and we follow it as if we were tuning into a new episode of our favorite show. For March's UXNight, Ryan Thomas Riddle from ZURB will show us how to craft a brand voice that's unique and captivating. He'll teach us to establish the world, the situation and the characters of your brand so that you can snag the attention of your audience.

Meet Mr. Riddle:
Ryan Thomas Riddle is the Lead Editor at ZURB, where he oversees the product design company's publishing and content creation. As ZURB's editor, he's also the keeper of the company's brand story.

Ryan is also an award-winning writer for his work as a mild-mannered reporter for a great Bay Area newspaper, The Daily Post. His previous work has appeared in the San Francisco Bay Guardian. He also holds an MFA in Creative Writing from Otis College of Art and Design. You can follow him, @ryantriddle (https://twitter.com/ryantriddle), on Twitter.

Thanks for sponsoring and supporting us!

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Salesforce, the Customer Success Platform and world's #1 CRM, empowers companies to connect with their customers in a whole new way. They are the fastest growing of the top 10 enterprise software companies, the World's Most Innovative Company according to Forbes, and one of Fortune's 100 Best Companies to Work for six years running.

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Create fully-interactive high-fidelity prototypes that look and work exactly like your app should. No coding required. Try the full version free for 90-days (https://proto.io/promo/cascadesf/).

*All tickets for this event are non-refundable and available on a first-come-first-serve basis.