The Growth Design Series

Cascade Experience Designers
Cascade Experience Designers
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Join us for an after-work mini conference on how to scale your product in an organic and meaningful way.

Target Audience
Product Designers, Product Managers, Entrepreneurs, and anyone interested in the intersection of design and technology


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Join us for a four-day after work mini conference on how to scale your product in an organic and meaningful way.

You'll learn how to inform users of features without getting in their way, how to build an authentic community, how AB testing plays an impact in growth, and then we'll dive into UX design patterns to increase user retention.


Schedule + Lineup

Monday, July 29, 2019 • 6:00pm – 9:00pm
Instacart HQ, 50 Beale Street Suite 600, San Francisco, CA 94105

Day 1: A Primer in Growth Design

We’ll kick off The Growth Design Series with an overview of what growth design is, how to hire a growth designer, skills you need, opportunities, and how great design and an open mindset impacts the success of a company.

“Practicing Growth Design”
Lex Roman, Growth Designer at the Black Tux

"Leading Design for Growth"
Chetana Deorah, Design Director, Growth
Formerly at Netflix + Scribd

Fireside Chat with Bangaly Kaba, VP of Growth at Instacart


Tuesday, July 30, 2019 • 6:00pm – 9:00pm
Thumbtack HQ, 1355 Market Street, San Francisco, CA

Day 2: Experimenting with Data + A/B Testing

On Day 2 of the Growth Design Series, we’ll explore how to use data to inform design decisions. We’ll cover areas like qualitative and quantitative research, how to carry ideas into multiple rounds of iterations, and define and execute A/B tests.

“A/B Testing and Designing for a Global Audience”
Derek Collins, Product Designer, Growth at Netflix

"Growth Strategies to Design Successful Products"
Paolo Ertreo, Product Designer, Growth at Dropbox

+ a panel featuring designers at Thumbtack


Wednesday, July 31, 2019 • 6:00pm – 9:00pm
Venue: LinkedIn HQ, 222 Second Street, San Francisco, CA

Day 3: User Engagement, Metrics, and Scaling Quality

"Growth Lessons to Accelerate your Design Career"
Elina Lin, Product Designer, Growth at LinkedIn

Panel: "How LinkedIn's Growth team Evaluates Key Metrics"
Liz Li, Director of Product Management
Elina Lin, Product Designer, Growth, LinkedIn

“How to Measure Growth”
Robbie Allan, Product Manager, Intercom

“Designing with Data”
RAN LIU, Senior UX Designer, Amplitude


Thursday, August 1, 2019 • 6:00pm – 9:00pm
Day 4: User Activation + Onboarding + Notifications
Venue: Adobe HQ, 601 Townsend, San Francisco, CA

On Day 4, we'll explore how to onboard new customers, show them around your product, educate them on new features, create meaningful notifications, and build habits.

"The Challenges of Optimizing your Onboarding Flow"
Chris Gallello, Senior Product Manager at Strava

“Product Activation Strategies that Work”
Dustin Nguyen, Group Product Manager, Growth at Adobe

"Building an Effective User Onboarding Flow for Adobe XD"
Raghu Thricovil, Group Product Manager, Growth at Adobe

+ a panel with Adobe's Growth design team

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