GDS Day 4: User Onboarding, Product Education, & Activations at Adobe

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This event is part of a 4-day mini-conference called "The Growth Design Series". You can purchase individual tickets or a 4-day pass at

Important: RSVPing to meetup alone does not equal a ticket. You must purchase a ticket through Eventbrite to attend this event. Tickets are on sale at

On Day 4, we'll explore how to onboard new customers, show them around your product, educate them on new features, create meaningful notifications, and build habits.

"The Challenges of Optimizing your Onboarding Flow"
Chris Gallello, Senior Product Manager at Strava

User onboarding is tricky but crucial. It takes a lot of trial error and experimentation to get it right. Chris Gallello, Senior Product Manager at Strava, will guide through tips on how to optimize your onboarding flow for maximum retention and comprehension.

You'll learn about:
• A product manager's role is in user onboarding
• When to run a usability test
• How to balance speed vs. scientific perfection
• How to account for different states of users
• How to understand which features correlate with long-term retention

Raghu Thricovil, Group Product Manager, Growth, at Adobe

Raghu is a Group Product Manager for Growth at Adobe, where he works on product activation and user onboarding on Adobe XD. Raghu creates intuitive onboarding experiences to guide customers on how to use Adobe XD in minutes.

In this presentation, you’ll learn:‍
• Where to start when creating an onboarding experience
• Essential elements of great onboarding
• How to help the user build a habit for the product
• How to motivate users to keep them engaged
• How Raghu collaborates with marketing and design teams to run campaigns and A/B tests to improve acquisition and reacquisition KPIs
• How to analyze the user journey to activate new and existing customers

“How Adobe's Growth Team Increases Product Activations”
A Panel featuring the Adobe Growth Team

Dustin Nguyen, Product Manager, Growth, at Adobe
Raghu Thricovil, Group Product Manager, Growth, at Adobe
Christine Ricks, UX Designer, at Adobe
Cass Waldman, Senior Growth Designer, Lead at Adobe
"Building an Effective User Onboarding Flow for Adobe XD"