Full Day SEO Training With Gus Pelogia

Unlock the full potential of your online presence with our intensive full-day SEO course. If your business depends on Google to find customers and make sales, this course will teach you how to compete in the organic search space. It doesn’t matter if you already have a website or are about to create one, we’ll show you how to cover all the SEO essentials to be found by your potential customers.

Whether you're striving to improve your existing website's SEO performance or laying the groundwork for a new website, this course will teach you the essentials of search engine optimisation.

Dive deep into the essentials of SEO with a focus on practical, actionable strategies that will help you boost your business's organic traffic on Google and connect you directly with your target audience**.**

Combining our Beginner SEO Training Session in the morning with our intermediate training session in the afternoon you will enjoy a full day of SEO insight.

Agenda
Morning Session 9.30am - 12.30pm (Coffee & Tea On Arrival)

• What is SEO?
• How to run a keyword research*
• On-page: optimising a blog post
• The importance of backlinks
• What is crawling and how to run one**
• Using Google Search Console
• Local SEO 101
• AI Impact on SEO
• AI Overviews
• Useful SEO Plugins
• Staying up to date in SEO

*Requires SE Ranking
**Requires Free Screaming Frog

LUNCH 12.30 - 1.30PM

Afternoon Session 1.30 - 4.30pm

• Types of search results and SERP Analysis
• How to add structured data and influence SERPs
• Setting up advanced crawling**
• Meta Robots & Robots.txt directives
• Understanding canonicals directives
• How to run a successful migration
• Learnings from Google Algortihm Leak
• What are user signals and how does Google use them?
• SEO & Javascript

*Requires SE Ranking
**Requires Paid Screaming Frog

Pricing
£450 (includes tea/ coffee & lunch)

Meet Your Trainer
Gus Pelogia is a journalist turned SEO and conference speaker. He currently lives in Ireland and works as the SEO Product Manager at Indeed.

Working in SEO since 2012, Gus has worked both in-house and at digital agencies and spent 5 years as an Account Manager and Team Lead at Core and Wolfgang Digital in Ireland, working with clients from travel, e-commerce and professional services, winning several industry awards.

He's a regular Brighton SEO speaker (largest European SEO event), a recurrent guest in marketing podcasts and a contributor to "SEO in 2024" book, for the third year in a row.

Details

Training is strictly limited to 15 attendees – early booking is advised.
There is no discount for group bookings however this can be organised on a separate date for a minimum of 5 participants.
This is an in person training session and will not be available online.

Cancellation Policy
Cancellations up to 3 working days before the event will be fully refunded minus a £20 administration fee. Those who wish to cancel less than 3 working days before the event will incur a fee of £100.

Location
Bullitt Hotel
40a Church Ln, BT1 4QN

Time9.30am – 4.30pm

The day will comprise 2 training sessions – Beginner SEO in the morning running 9.30am – 12.30pm, followed by an Intermediate session 1.30-4.30pm. Attendees can book their place to attend either the morning or afternoon or alternatively attend a full day training covering both beginner and intermediate.

Beginner Half day session - https://www.meetup.com/digital-marketing-sessions/events/301774502
Intermediate Half Day Session - https://www.meetup.com/digital-marketing-sessions/events/301774541

For further info please contact [emma@digitalcultureni.com](mailto:emma@digitalcultureni.com)