B2B/B2C Content Strategy for Online Marketing

**Register now to attend! =>** [https://konfhub.com/ksug-au-2026-06-03](https://konfhub.com/ksug-au-2026-06-03) **<=** **Latest promotions** discovered by our community! * **20%** OFF **[FinOps](https://ksug.ai/finops/?ref=meetup)** Certs Code: **KSAI_20** * **40%** OFF **[Kubernetes](https://lf.ksug.ai/)** Bundles - Code: **HBDK826AI** * Missed **65%** off [LF / CNCF](https://lf.ksug.ai/)? [Get Notified](https://ksug.ai/?notify&ref=meetup) for next BIG drop! We're excited to welcome you to the upcoming **KSUG.AI Australia Meetup** — happening both in-person at at Amazon and online via [Zoom](https://linktr.ee/ksug.ai)! 🎉 We're actively seeking more awesome K8s and AI topic speakers! 👉 [https://sessionize.com/ksug-au](https://sessionize.com/ksug-au) **Agenda and topics preview:** * Food, drinks and Socializing * Welcome / Introductions by the Organizers @**[KSUG.AI](https://ksug.ai/?ref=meet)** * **Topic 1:** A day in the life of AI-driven software engineer by **[Konstantin](https://www.linkedin.com/in/kilyinov/)**[ Ilinov](https://www.linkedin.com/in/kilyinov/), @**[Harness](https://www.harness.io/)** * **Topic 2:** Why are your PRs still waiting? Building Code Critiq by [Gautam Sihag](https://www.linkedin.com/in/gautamsihag30) * **Quiz time:** nice swags giveaways Food and drinks will be provided between **5.30 and 6 pm** on a first-come, first-served basis. This is a great opportunity to learn and network with our peers. Thanks to our sponsors **[Amazon](https://aws.com/)** and **[Harness](https://www.harness.io/)**! **[Register here](https://konfhub.com/ksug-au-2026-06-03) to secure your spot!** See you all there! **Location:** Amazon MEL12, Level 13.304 [555 Collins St, Melbourne VIC 3000](https://maps.app.goo.gl/Kbi13GZqj2zDqDz2A) 👉 Join our [Discord](https://discord.com/invite/Rp9WzYyKua) and [WhatsApp](https://chat.whatsapp.com/D9a9IDiCS7U4cqQ0Sh60cz?mode=gi_t) for latest update! 🔖 𝐎𝐧𝐠𝐨𝐢𝐧𝐠 𝐃𝐢𝐬𝐜𝐨𝐮𝐧𝐭𝐬: ☸ 30% OFF **[Kubernetes](https://lf.ksug.ai/)** Certs - Code: **30K8SUG** ☸ 20% OFF **[FinOps](https://ksug.ai/finops)** Certs - Code: **KSAI_20** 𝐖𝐡𝐲 𝐖𝐞 𝐃𝐨 𝐓𝐡𝐢𝐬: ✅ Learn 𝐅𝐀𝐒𝐓𝐄𝐑 ⚡ ✅ Certify 𝐒𝐌𝐀𝐑𝐓𝐄𝐑 💰 ✅ Grow 𝐒𝐓𝐑𝐎𝐍𝐆𝐄𝐑 💪 𝟐𝟎𝟎,𝟎𝟎𝟎+ follow **[KSUG.AI](https://ksug.ai/?ref=meet)** 🔥 [linktr.ee/ksug.ai](https://linktr.ee/ksug.ai) *By registering, you consent to the management of your personal information in accordance with KSUG.AI Meetup's [Privacy Policy](https://k8sug.ai/privacy). Additionally, you agree that our sponsors may contact you.* **[KSUG.AI](https://ksug.ai/?ref=meet)** is an independent community and not affiliated with or endorsed by CNCF. Kubernetes, K8s, Kubestronaut are registered trademarks of The Linux Foundation.

Enjoy lunch at a member fav in Carlton

Ever had an idea? Do you look at things and say "I can do that better"? If this is you then you will find our monthly inventor's meetings a great place to visit. For just $20 payable at the door you can attend a meeting from 7:15pm to 9:30pm at Mount Waverley Youth Centre, 45 Miller Crescent, Mount Waverley. See someone present their invention and learn how they did it, listen to an interesting guest speaker and pick up tips for your own inventions. Join 35+ other inventors for an interesting and informative meeting. Ends with great finger food and coffee. Members enjoy other services including invention evaluation, mentoring, Free patent searching tool, YouTube video of their product, product showcase webpage, "Inventor" name badge, inventing guide and more. Cost of membership is $200 with renewal each year of $80 and meeting evening cost of $5. Discount for country and tertiary student members. Need patenting information? Before each meeting there is a patent attorney answering questions from 6.30pm to 7.20pm (pay your visitor fee at the door first) who will help you understand patenting and other intellectual property options. Ask any question, learn about patenting costs, pitfalls, advantages. This also covers registered designs.

Welcome to the Money Mindset Circle - a warm, supportive space for women who are actively learning, growing, and reshaping their relationship with money together. This isn’t an expert-led workshop or lecture. Instead, it’s a genuine circle of women showing up honestly, sharing challenges, celebrating wins, and keeping each other accountable on our financial journeys. Recent feedback from our community survey asked: Which women’s circles do you want to see? The top request, by far, was for a Money Mindset Circle - and that’s exactly what we’re creating together. We’ll gather over dessert, with delicious tiramisu to share as we talk, connect, and grow. In this circle, you’ll find: * A judgment-free space to talk openly about money hopes, fears, and habits * Shared learning as we explore budgeting, saving, investing, and mindset shifts * Gentle accountability partners who cheer you on and call you in when you drift * Real conversation, not perfection - just women growing alongside each other If you’re ready to build a healthier money mindset with a community that gets it (and loves tiramisu), you belong here. Let’s grow our financial confidence - together, one sweet bite at a time. P.s. this is a space for conversation, not pitches or sales scripts.

**At Happy Hour Toastmasters - We make public speaking** **FUN!** **Do you want to get better at speaking in front of people?** Maybe for that important presentation at work, or that big wedding speech you've been asked to give? Do you want to have fun and make a bunch of great new friends while doing it? Then **our club is the place for you!** Our club is a diverse and supportive group of people, from beginners to world championship finalist-level speakers, who meet regularly to practice and improve our public speaking skills. **You'll also** **learn:** * **leadership skills** * **networking and 'soft skills'** * **how to provide constructive feedback** * **how to control your 'ums' and 'ahs'** * **how to think quickly and creatively while speaking on your feet** * **and much more!** **Guests are welcome** to come to any of our meetings, and we are also to chat with you about questions you might have, so please get in touch! **Please note - Bookings are essential**, as we need to let you into the building when you arrive!

**Salsa, Bachata & Kizomba Beginner Classes in Prahran** 💃🏼🕺🏻 Always wanted to try? Now is the time! Learn to dance with our friendly beginner classes for Salsa, Bachata & Kizomba. You’ll always walk away with a smile after dancing! **Get Fit. Have Fun. Meet new people.** Every Wednesday night Prahran RSL \*\*\*\*\*\*\*\* **Timetable** 👉 **6.30pm** **FREE Intro to Cuban Salsa** (30mn) 👉 7.00pm Beginner 1 Cuban Salsa & Bachata 👉 8.10pm Beginner 1 Kizomba 🔸Privates lessons also available if you can’t make group classes! \*\*\*\*\*\*\*\*\* **Location:** Prahran RSL 301 High Street Prahran Looking forward to seeing you all! 💃🕺🏻 \*\*\* **Cost:** Try our Free Intro class and after if you want to increase your dance level, feel free to enjoy our special deal for new students below! 📣 **Beginner Welcome Pack** 📣 4 weeks Beginner Classes + 30 min Private Lesson Just $65!! (value $165) 👉For more information 🔸You can contact us directly : 0411 572 822 ✅ David Smile Dance https://www.davidsmiledance.com

We are doing a seminar on how to help increase your income, and to give you some useable tools that you can help apply to your life/new business venture in order to take yourself to the next level, financially! It is no secret that the cost of living is continuing to grow, and will most likely only continue to. So how can you work around this? In this seminar you will learn: \- Who is the most important person in any business\. \- How to set achievable goals\. \- The power of surveying \- PLUS MORE\! Come along and learn some useful tools that could help set you on the right path.

* **What We’re About** You are the average of the five people you spend the most time with, so join us — and be part of a community that rises above circumstances and creates opportunities. Inspire and be inspired by those who make things happen. It's a relaxed, organic space to connect with like-minded people and network—genuinely talking, learning from each other, and connecting over shared interests. * **What to Expect** Casual Meetups: We gather semi-regularly at a local café to chat about everything from stepping outside your comfort zone to business ideas, creative projects, and building a life aligned with your purpose. It’s relaxed, easy, and welcoming—no need to have anything “figured out.” An Easy-Going Space: We keep things simple and low-pressure. Once everyone arrives, we ease in with some light conversation and naturally break into smaller groups. Networking: Feel free to introduce yourself or let people know what you're working on if you feel like it. And if anyone wants to quickly shout out what they’re working on or looking for before we settle in, go for it—it’s a great way to spark new conversations. * **Host Support** If you’d like a one-on-one chat with me about your business, just tap me on the shoulder. I’ll be floating around and happy to make time for you. **Quick note for the day:** Depending on the weather, we might go for a walk too. Just remember to wear comfy shoes 🌞 👟 🥾:) ❗If you're running late, drop me a quick message as we might leave the cafe for a walk within the last 30-45 minutes. 🏃 🏃‍♂️ 🏃‍♀️

Business Agility is continuously improving, as is the Domain Model that underpins how we think about it. In June we welcome Evan Leybourn co-founder of the Business Agility Institute and Chief Product Officer at the newly founded X2A to run a deep dive on how the Domains, their Capabilities, and exhibited Behaviours evolving. The goal of the update is to further support practitioners' understanding of their organisation's standing today (their "X") and map a viable approaches to meet their ambitions (their"A"). Thanks to TeamForm for providing the space and funding the refreshments on the night. Without sponsors great events like this don't happen.T

**\*\*\*RSVP PROCESS - CRITICAL INFO\*\*\*** Please be aware, we don't use the Meetup website to take RSVPs, so you will need to register on this link to lock in your place (bookings essential) - [https://propdev.info/uMKh](https://propdev.info/uMKh) We run events most weekends around Australia so you can attend either physically in your local area, or live-stream to any event around the country. **In-Person:** 1:30pm (Melbourne time) to 'Mingle With The Expert' **Virtual:** 2pm (Melbourne time) **INTRODUCING THE INDUSTRY EXPERT:** *Get Council Onside From Day One! SUHO (Alison Fenton)* You’ve got a great site. The numbers stack. You’re ready to push ahead. Then council hits you with Environmentally Sustainable Design requirements you didn’t fully see coming. Different rules. Different reports. Different expectations depending on the council. Suddenly, what should be a straightforward planning approval turns into a maze of consultants, conflicting advice, and delays. Now you’re scrambling. Plans need to be reworked. Reports need to be redone. Costs start creeping up. And worst of all? Time blows out… putting your entire deal at risk. If that sounds familiar, you’re not alone. This is exactly where most mum-and-dad developers get caught. They bring in ESD too late. They assume one report will cover everything. They miss simple, low-cost wins that councils are actually looking for. And it ends up costing them time, money, and momentum. That’s why we’ve brought in **Alison Fenton** from **SUHO**. In her session: You will learn how to cut through the noise and get this right from the start. So instead of delays and redesigns… you get smoother approvals and faster progress to building. Here’s what she’ll break down for you: • How to integrate ESD early (and why it changes everything) • Exactly what reports your site needs and what it doesn’t • The 10 Key Sustainable Development Categories and the easy wins most developers miss • How to align planning approval with your building permit from day one Walk away knowing how to simplify ESD, avoid costly mistakes, and keep your project moving forward. Because the developers who get this right? They don’t just get approvals faster. They build better projects and keep control of their deals. **INTRODUCING THE REAL DEAL:** *1 Into 4 Townhouses (Vijay Ramasundaram)* *720m2, Glenroy, Victoria* One Site. Four Townhouses. Maximum Upside. You’ve found a site that works. The numbers stack up. You’ve got a clear plan… maybe a simple 1 into 2. Safe. Straightforward. Then reality kicks in. The market shifts. Feasibilities change. What once looked like a solid deal suddenly feels like it’s leaving money on the table. If you’ve been there, you’re not alone. That’s exactly what **Vijay Ramasundaram** faced on this project. The difference? He didn’t lock himself into the original plan. He stayed flexible, reassessed the numbers, and adapted his strategy to suit the market. What started as a conservative approach evolved into a 1 into 4 townhouse development unlocking the site’s full potential with multiple exit strategies built in from day one. In this session, Vijay will walk you through: • How to secure a site with a clear strategy while keeping your options open • Why avoiding emotional attachment to your first plan can dramatically improve your outcome • Reassessing feasibility as market conditions shift • Turning a “good” deal into a great one by maximising the site’s flexibility If you’ve ever wondered whether you’re getting the most out of your site, this is the session that will challenge how you think about your next deal. Practical. Strategic. Focused on real outcomes. Don’t miss this Real Deal session. This is your chance to talk property with other enthusiasts! See you all soon!

**Important Note:** the venue requires a guest list in advance. To lock in your spot, please connect with me on LinkedIn and I will send you a private booking link. **Once you've doen both of these, you’re in.** LinkedIn: [https://www.linkedin.com/in/matthewstuckings/](https://www.linkedin.com/in/matthewstuckings/) If you’re building something and wouldn’t mind doing it around other switched-on humans, come join us for a relaxed co-working day at **Edinburgh Villiage Studio.** **Location:** [https://edinburghvillagestudio.com.au/contact/](https://edinburghvillagestudio.com.au/contact/) No formal agenda. No awkward icebreakers. Just good people, decent coffee, and focused work. ☕ **Loose plans on the day** *10:00–11:00am* Coffee, chat, and a quick “what are you working on?” round. After that, everyone settles in and gets on with their own work. *12:30–1:30pm* Optional tag-along lunch nearby if you feel like stretching your legs. **What to expect** • A mix of founders, consultants, marketers, and side-project builders • Light conversation, real work • Space to focus without being isolated You can network as much or as little as you like. **Who this is for** • People actively building something • Those who enjoy thoughtful conversation • Anyone who prefers productive days over scrolling at home Please RSVP only if you genuinely intend to attend. Spots are limited. Bring your laptop, your to-do list, and something meaningful to move forward.

\*\*\*\*NEW SESSION!!\*\*\*\* Welcome to Melbourne Volleyball Academy. 🤗 **[[WHAT]]** This session is specifically for games only (no training). There will be a cap of 18 players, allowing for 3 teams of 6. Games will be played to 15 points, with a cap at 18 points. These games are intended to be played at a high-intermediate(BB)/advanced(A) level. Please see an explanation of skill levels on our website here: [https://melbournevolleyballacademy.com.au/skill-levels-explained](https://melbournevolleyballacademy.com.au/skill-levels-explained) **[[WHO]]** The session is intended for ADVANCED players. Players should be able to: * Have strong fundamentals for all volleyball techniques * Serve receive a majority of serves well & serve over the net consistently * Basic understanding of 5-1, and 6-2 systems (we do not play a pass middle 4-2 system in this session) * Have an understanding of base defense * Know all/most volleyball rules Players that are not of the intermediate(BB)/advanced(A) level will be asked to leave as we want to ensure that all players have an enjoyable time playing. **[[HOW MUCH $$]]** $14 card payment will be processed on the day via square reader (EFTPOS). **[[WHEN]]** The stadium is booked from 12:20 PM-2:20 PM weekly, every Saturday. However, feel free to come early and stretch as the Recreation Centre is open earlier. Last minute dropouts and no shows will have a zero-tolerance policy going forward. All players are expected to update their RSVP at least 24 hours in advanced if they are unable to attend. This applies to players on the going list and the waitlist. **[[OTHER DETAILS]]** Only those on the “going” list are permitted to play. If you are on the waitlist, or not registered at all, you will not be permitted into the gymnasium.

🗣️ Communicate More Effectively — Build Confidence, Connection & Clarity 🗣️ Imagine having the confidence to say what you truly mean, improve your relationships, create lasting friendships, and handle life’s conflicts with ease. 🎟️ FREE ADMISSION - [Book Here](https://unlockthepowerofthesubconsciousmindmelbourne.as.me/schedule/175b7acb?ref=fb_integration) We're looking forward to you joining us for an interactive and inspiring Communication Workshop designed to help you strengthen one of life’s most valuable skills — your ability to communicate. Our speaker will break down complex ideas into simple, practical tools you can start using right away. What You’ll Gain: ✅ Expert Guidance – Learn directly from a communication expert and mentor. ✅ Interactive Learning – Participate in activities that build real-world communication skills. ✅ Real Results – Discover long-term strategies to improve how you connect, listen, and express yourself. 💡 Special Offer: Grab an optional reference booklet at the event for just $7 to take your learning even further! This isn’t just another sit-and-listen seminar — it’s engaging, hands-on, and conversational. Ask questions anytime and get real answers that apply to your own life.

Welcome to Melbourne Volleyball Academy. 🤗 **[[WHAT]]** This session is specifically for games only (no training). There will be a cap of 18 players, allowing for 3 teams of 6. Games will be played to 15 points, with a cap at 18 points. These games are intended to be played at a high-intermediate(BB)/advanced(A) level. Please see an explanation of skill levels on our website here: [https://melbournevolleyballacademy.com.au/skill-levels-explained](https://melbournevolleyballacademy.com.au/skill-levels-explained) **[[WHO]]** The session is intended for Intermediate players. Players should be able to: * Have strong fundamentals for all volleyball techniques * Serve receive a majority of serves well & serve over the net consistently * Basic understanding of 5-1, and 6-2 systems (we do not play a pass middle 4-2 system in this session) * Have an understanding of base defense * Know all/most volleyball rules Players that are not of the intermediate(BB)/advanced(A) level will be asked to leave as we want to ensure that all players have an enjoyable time playing. **[[HOW MUCH $$]]** $21 card payment will be processed on the day via square reader (EFTPOS). **[[WHEN]]** The stadium is booked from 6:30 PM-9:30 PM weekly, every Thursday. However, feel free to come early and stretch as the Community Centre is open earlier. Last minute dropouts and no shows will have a zero-tolerance policy going forward. All players are expected to update their RSVP at least 24 hours in advanced if they are unable to attend. This applies to players on the going list and the waitlist. **[[OTHER DETAILS]]** Only those on the “going” list are permitted to play. If you are on the waitlist, or not registered at all, you will not be permitted into the gymnasium.

Monthly working lunch for Columbus business owners. One specific topic, one to three actions you can run this week. You can be the best at what you do and still be invisible. If local buyers cannot find you, the phone does not ring. Marketing Monday Lunch + Learn is a monthly working lunch for Columbus business owners focused on building relationships, local networking, and local marketing. Every kind of local business welcome. No pitch round, no pressure, no upsell. **This month** Most local businesses pick one or two places to be visible and call it good. The result is inconsistent calls and a feeling that marketing is not working. We will walk through the three places every local business needs to show up, plus the fourth place most owners ignore that quietly produces the warmest leads. **What to expect** Doors open at noon. Order lunch and drinks at the cafe counter or bring your own. You get real conversation with other local owners and a focused marketing lesson. You leave knowing people and with one to three actions to run that week. The room is reserved through 1:30 PM. **Who this is for** Any local business owner who wants clearer marketing direction and real local relationships. Service businesses, retail, home services, professional services, online owners building local presence, anyone serious about being part of the Columbus business community. **Not the right fit if** You are here to pitch the room or recruit for an MLM. **Details** * Second Monday of every month * 12:00 to 1:30 PM * Good Cafe Easton, 4400 Easton Commons, Ste 150, Columbus, OH 43219 * Order lunch and drinks at the counter when you arrive * Free to attend, RSVP required, space is limited **About the host** Rita Suzanne is a local marketing strategist and the founder of Local Marketing Method. She runs Visibility is Profitability, the membership where local business owners build the system that keeps their phone ringing. Learn more at learnlocalmarketing.com. Register here: [https://www.eventbrite.com/e/1989964540509?aff=oddtdtcreator](https://www.eventbrite.com/e/1989964540509?aff=oddtdtcreator)

At Evolve Synergy Sessions, you'll be part of a supportive mastermind where we share challenges, brainstorm solutions, and inspire one another to take bold steps in our businesses. Grow your network, gain fresh perspectives, and build meaningful relationships with like-minded women who are committed to success. Whether you’re looking to move the needle in your business or simply need a space to connect and recharge, this is the perfect place to fuel your entrepreneurial journey. [Add Event to Calendar](https://evolvecolumbus.eventcalendarapp.com/) \*\* Please note, we will be arriving around 8:15a for open networking! Get there early and get connected! Contact Alexis Morley at [alexis.morley@edwardjones.com](mailto:alexis.morley@edwardjones.com) or Terri Lawson at [terri.lawson@e-merge.com](mailto:terri.lawson@e-merge.com) for more information.

Bring your business cards and network in person with other business professionals! Gold Star Referral Clubs is one of the most established professional networking organizations in the country, with multiple groups in central Ohio. Join us!

**The Behavior Gap: Where Products Win or Lose** Teams today have more data than ever, and yet many still struggle to understand why customers adopt, engage with, or abandon their products. Teams sprint, ship faster, and chase more signals… all while metrics stall and confidence drops. The missing piece isn’t more data. It’s often the behavioral insight between the metrics, explaining why the numbers move in the first place. Dashboards can tell you what customers did, but understanding why they did it (and how to influence what they do next) requires a deeper blend of insights. This session is about closing that gap. Drawing from real-world experience designing and scaling products as [ZoCo Design](https://zocodesign.com/)’s CEO, [Lacey](https://www.linkedin.com/in/laceypicazo/) will share how to cut through the noise and identify the insights that actually change behavior—moving people, and moving metrics. You’ll learn: * Why understanding customer behavior is a quant and qual challenge * How to spot the signals that actually predict behavior change * Where AI accelerates insight, and where it creates distraction * How to get meaningfully closer to customers, without adding more tools This talk reframes how to evaluate performance and identify what levers actually improve it, helping your team to make smarter bets with greater confidence. Every meaningful outcome is driven by behavior change. And when you know how to design for behavior, you stop guessing, and start building things that work. **About Our Speaker** [Lacey Picazo](https://www.linkedin.com/in/laceypicazo/) is the Founder and CEO of ZoCo, a healthcare product studio that turns complex, high-stakes ideas into products that drive real-world adoption. She partners with healthcare organizations to uncover critical care delivery insights, focus product strategy through behavior design, and build solutions that patients and providers actually use. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)