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Hello friends, This month we will (finally!) be an entirely standalone community event, not for profit and volunteer run. We have booked a large event space in the Multicultural Hub across from Vic Market. Pizza and beverages will be graciously funded this month by Dragos, but we would really love to see other food and beverage sponsors in the future. **We can also really use additional volunteers to watch the door, help carry in food and drinks, or help with set up or clean up. Please send us a message if you're able to help.** This event will survive if people are involved and want to make it survive! Cheers, Lesley **Talk 1: A practical methodology to secure critical infrastructure** OT Cybersecurity is current in a “perfect storm scenario”. This is due to: ● Increased OT automation ● Increased regulation ● OT cyber maturity lags IT cyber maturity ● OT cyber risk impacts safety and production While many large organisations are well-resourced with dedicated teams, smaller organisations who aren’t able to appoint a dedicated OT Cybersecurity leader often struggle to deliver an effective OT Cybersecurity uplift program. This talk outlines why practical, lightweight approaches to complicated scenarios suit most critical infrastructure organisations and how such an approach would work in practice. **Speaker:** Leon Poggioli is the founder of NetSeg, an advisory organisation focused on consulting around OT Cybersecurity Strategy and Program Development. He founded NetSeg after recognising that many organisations with OT Cybersecurity obligations don’t have the necessary knowledge and experience to drive a program which requires different capabilities and stakeholders than IT Cybersecurity programs require. OT Cybersecurity is in a “perfect storm” - with increased OT automation and connectivity increasing the attack surface, increased regulations, not to mention the fact that any organisation with an OT network likely relies on that network to conduct their core business! Before founding NetSeg, Leon was the Australia New Zealand Country Manager for Claroty, one of the Gartner leaders for CPS (Cyberphysical Systems) Protection Platforms, and worked with a wide range of Australian and New Zealand organisations to drive their programs using Claroty’s technology. Leon also has a YouTube channel @NetSeg_IO where he shares short-form videos on a range of OT Cybersecurity topics. He has also been featured several times on Australian television and talkback radio. **Talk 2: Managing a Crisis in Critical Infrastructure -** **Incident Command System** Critical infrastructure is increasingly exposed to cyber-physical threats impacting essential services like energy, water, and transportation. This session introduces ICS4ICS, a proven incident response framework adapted for Industrial Control Systems (ICS) and Operational Technology (OT). It enables IT, OT, and cybersecurity teams to collaborate with clear roles, shared language, and coordinated response during high-impact incidents. Attendees will gain practical insights into managing cyber incidents that can escalate into physical disruptions, improving resilience and response effectiveness. Designed for cyber, natural, and accidental events, ICS4ICS supports cross-sector and public-private coordination. **Speakers:** Sanam Makadia • Cyber Security Architect and Advisor • Thought leader and advisor with more than 2 decades of experience in design, consulting, architecture, Risk and Governance • Interest in topics such as Cyber strategy, GRC, operational technology/industrial control systems (OT/ICS) and robotics & artificial intelligence (AI) Peter Lake • Cybersecurity Strategy Lead and CTF coach • Passionate about capacity building for neurodivergent young people, coaching, and building Cybersecurity career pathways. • Keen interest in critical infrastructure, space cyber awareness, incident response and management.

\*\*New Cuban Courses will commence Tuesday 26th May\*\* Rueda de Casino – is a progressive Cuban-style salsa class and a fun way to learn salsa. Its fast paced, danced in a circle and changing partners flowing from one partner to the next Cuban Salsa (Rueda) BEGINNER LEVEL 7.00pm - 8.00pm This course is for absolute beginner to beginner plus students. The first 4 weeks we will cover Cuban Salsa fundamentals, Cuban Flow body movement and basic Cuban steps. The last 2 weeks we will use moves and steps learnt in a progressive wheel (Rueda) pattern. This class can only be purchased as a 6 week course. Course cost $120 For course bookings email gabby@melbournesalsa.com.au *** Cuban Salsa (Rueda) INTERMEDIATE LEVEL 8.00pm - 9.00pm During this 6 week course, you will learn complicated Cuban turns, Rueda dynamics, team patterns and different formations, executing the moves by the caller and dancing in sync at a faster pace. Must have completed 2 x Beg Level Rueda courses before entering Intermedaite level. This class can be purchased as a 6 week course or can be attended casually. Casual $25 (cash or eft pos) Course cost $120 For course bookings email gabby@melbournesalsa.com.au *** These Courses will be held at the Melbourne Salsa studio 1/326 Smith Street Collingwood (Rear entrance via laneway off Bedford street) FREE Parking is available above Woolworths - 2 min walk to our studio. For more details call Melbourne Salsa on 95312023 or email info@melbournesalsa.com.au

Speaking in public is not easy for most people, nor is running a workshop, writing a speech, thinking on your feet, or even speaking up amongst friends. At POWERtalk you will learn how to gain the confidence to step up to speak up. We've seen it many times over. We help you with simple techniques to look confident as a speaker even when you feel like crumbling. **You'll be giving presentations before you know it and loving it!!!** **\>\>\>** We believe there is no one-size-fits-all when it comes to growing as a person and can tailor a plan to help you grow as an individual. **<<<** **Join us at a meeting soon to learn how to build your confidence as a speaker, effectively communicate, get creative, and have lots of fun doing so.** \-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\- POWERtalk Australia is a not-for-profit organisation training in public speaking and leadership skills. Guests are free of charge for the first 3 meetings. Full membership is surprisingly very affordable. Please ask if you would like more information or become a member. We look forward to meeting you for a night of POWERtalk (1st and 3rd Wednesday of every month) *PS. If you have symptoms of cough, runny nose, fever or are unwell, we wish you a speedy recovery and please ask that you stay away until you are well again. Thanks :)* We meet every 1st & 3rd Tuesday. Address: Power Neighbourhood House - 54 Power Avenue Ashwood Vic 7.45 pm start. 2-hour duration. Come along and enjoy the fun. We look forward to meeting you.

​Join us for the Linux Town Hall June meeting. This month we have special guest **Duncan from [MLUG](https://mlug-au.org/?utm_source=luma)** giving a talk on **Saving bash cd history**! ​View details on [our website](https://linuxvictoria.org/events/2026-06-02-linux-town-hall-june-2026/). ## Key Discussion Points * Workshops * Planning for Q1/26-27 * Linux & AI ## Join In Person June's town hall is history as it will be held in Kathleen Syme Library for the first time in a long time! Maps Link for **Kathleen Syme Library**: [https://maps.app.goo.gl/FhSaC53ERfJYRaBC7](https://maps.app.goo.gl/FhSaC53ERfJYRaBC7) ## How To Join Online Link to join: [https://electronworkshop.com.au/goto/venue](https://electronworkshop.com.au/goto/venue) We use a self-hosted Big Blue Button instance (aka BBB) for this meeting, managed by Electron Workshop and hosted by Serversaurus. ## Schedule 19:00 Meet and greet 19:30 Opening 20:30 ClosureApril

Whether you're looking for a short, light game or a longer strategy-heavy game, come join the Melbourne Asian Board Gamers on Tuesday night at Marché Board Game Cafe for some fun! To **check in**, please head to the front counter and show your RSVP for the Meetup event to a Marché staff member. They will then point you towards the event host for the evening to take down your attendance. **⋆⋆⋆⋆⋆⋆⋆⋆⋆⋆ Cost ⋆⋆⋆⋆⋆⋆⋆⋆⋆⋆** Attendees who have registered for the event on Meetup can play at discounted rates, with the following payments to be made: * **$7 in total per session” to cover Meetup subscription and cafe costs. Payment of $7 should be made to Marche at the front counter upon notification to the staff member that you are here for the scheduled meetup. There is now no minimum spend on items at the cafe as there were before. The cafes menu can be found here https://mbgcafe.com.au/menu.pdf . Only attendees on the "going" list are entitled to the discount. attendees that are on the waitlist or didn't register on Meetup are still welcome to come, but will need to pay the regular Marche rate of $22 for three hours of board games (includes one free drink). **Attendance** As our events are highly popular, if you have RSVP as going but can no longer attend, please amend your RSVP to allow others a chance to attend. If we notice people are not showing up when they have RSVP, you will be moved to the waitlist the following week and give priority to those who actually turn up. We appreciate everyone's understanding and co-operation. We really appreciate your support and look forward to playing with you.

Business Agility is continuously improving, as is the Domain Model that underpins how we think about it. In June we welcome Evan Leybourn co-founder of the Business Agility Institute and Chief Product Officer at the newly founded X2A to run a deep dive on how the Domains, their Capabilities, and exhibited Behaviours evolving. The goal of the update is to further support practitioners' understanding of their organisation's standing today (their "X") and map a viable approaches to meet their ambitions (their"A"). Thanks to TeamForm for providing the space and funding the refreshments on the night. Without sponsors great events like this don't happen.T

**2026 BRUNSWICK FREE SALSA CLASS,** **CUBAN SALSA & RUEDA DE CASINO CLASSES** **\- NOW OPEN \-** with **BACHATA** included in a **shared MONTHLY program** **EVERY WEDNESDAY** at: **BRUNSWICK UNITING CHURCH HALL** 214 Sydney Rd, Brunswick **\* Church Hall entrance is on Merri Street,** Walk up the car driveway on the left side of the church, Enter through the metal fence gate The Hall is directly ahead **EVERY WEDNESDAY** **6.30PM - LEARN SALSA for FREE!** **INTRODUCTION TO SALSA CLASS** \- This session is a full class & have been opened to the community\, to give anyone interested in learning Salsa to come try for **FREE**! \* This is a complete class. \- Learn the Salsa basics for free with no pressure to stay on to do the pay lesson\. \- Once you have learnt the main basics\, we partner you up and show both ladies and men how to dance their steps together\, with the men how to lead and the ladies how to follow\. \- By the end of the 6\.30PM Free Salsa Session\, you will already be able to Salsa! **This Free Salsa class is open to anyone wishing to give Salsa a try!** ***with:*** \* Easy to follow, step by step breakdown of the main basics \* Learn at your own pace \* Come as often as you like to make your Salsa basics strong \* No pressure to stay on to do any of the pay lessons \* No partner or dance experience required! \* All welcome - bring your friends & enjoy a fun night of learning to Salsa! **AFTER THE FREE CLASS?** If you enjoyed the Free class & wish to take your dancing to the next level, the free class is followed by the main Cuban Salsa Beginner class (Beginner to improver level). **2026 BRUNSWICK** **WEDNESDAY PROGRAM:** **\* 6.30PM - INTRODUCTION TO SALSA BASICS (Free Session)** \- GET STARTED WITH LEARNING THE SALSA BASICS\! \* This is a complete class \* Easy to follow, step by step breakdown of the main basics \- This session prepares you for the main Cuban Salsa Beginner lesson that follows after. **\- INTERVAL** - **REGISTRATION** with **Dance Practice** **\*\* 7.30PM - 8.30PM** **BEGINNER CUBAN SALSA (Main Class)** *Cuban Salsa (Beginner to Improver Level)* \- ALL students joining this part of the Beginner class are expected to know their Salsa basic steps **Total Beginner Class with free class: 1 hour & 30 Minutes)** followed by the **NEW SHARED MONTHLY PROGRAM:** =============================== **\*\* CUBAN SALSA NIGHTS ONLY \*\*** **HELD every 1ST & 3RD WEEK of every MONTH** **\- ON 5 WEEK MONTHS – this is on the 1ST\, 3RD & 4TH weeks** (\* No Bachata on these days) **8.30PM - 10.00PM** **CUBAN SALSA INTERMEDIATE** (Cuban Salsa & Rueda De Casino) \- Ideal for students who are confident with their Beginner steps and turns. This level will extend your Salsa dancing to the next level. =============================== **\*\*\* BACHATA & CUBAN SALSA NIGHTS \*\*\*** **\- Held** on the **2ND** & **LAST WEEK** of every **MONTH** **8.30PM – 9.30PM** **BACHATA** *(Beginner to Improver)* followed by **9.30PM – 10.30PM** **INTERMEDIATE** **CUBAN SALSA & RUEDA DE CASINO** (\* Normal 1 HOUR CLASS) \- Ideal for students who are confident with their Beginner steps and turns. This level will extend your dancing to the next level. **CLASS COST:** **CASUAL/DROP-IN ATTENDANCE:** **\*\* CUBAN SALSA ONLY NIGHTS\*\*** – Intermediate Salsa (1.5hrs) - $25/class \* Beginner Salsa Class – $20 **\* DO BOTH** Beginner Salsa Class & Intermediate Cuban Salsa (1.5hr) Class – Only $35 **\*\* BACHATA & CUBAN SALSA NIGHTS\*\*** \- On 2nd & last Week of every month ANY MAIN 1 HR CLASS – $20 **\* DO ANY 2 MAIN CLASSES** – Only $30 **\* DO ALL 3 MAIN CLASSES** on the night – $35 (Beginner Salsa, Bachata & Intermediate Salsa) **PAYMENT OPTIONS:** \* **CASH** recommended to avoid Eftpos sees \* **EFTPOS** \- Visa or Mastercard accepted – Please note – there is a 1.9% surcharge when using Visa or MC credit cards \* Please note: We do not accept Diners & American Express cards **CLOTHING & SHOES:** Comfortable casual clothing. Best shoes are low or flat smooth sole shoes when starting, like leather sole shoes. Avoid sandals, open toe shoes. Avoid high heels when starting to avoid injury Avoid track shoes or runners as these grip the floor and can interfere with your stepping and turns **MEDICAL:** Anyone with breathing problems, heart conditions, knee, back or shoulder injuries and who are taking prescribed medication, please consult with your doctor first before joining any classes. **COVID PROTOCOLS:** \* If you have flu like symptoms or feeling unwell, please do not any attend any classes \* If you are a first contact, as a precaution, pls do not attend any classes until after 7 days of negative tests \* Sanitise hands frequently *We look forward to having you join us!*

Welcome to Elixir Melbourne's monthly meetup. Where we go over Elixir ecosystem news, listen to great talks, and socialise with other Elixir developers of all levels. We’re rebooting the meetup after a hiatus with new (and old) organisers, a new venue and emphasis on more time to socialise. There are still speaking spots open. If you want to talk about anything Elixir related, get in touch. **Agenda** * 6:00pm - Arrive, socialise * 6:30pm - Welcome; introduction; “who’s hiring” pitches. * 6:45pm - Josh Price - Ash Framework * 7:15pm - Food, socialise * 7:45pm - Maybe another talk (speaking spot open!) * 8:15pm - Finish up and head to Saving Grace downstairs (32 Church Ln, Melbourne, VIC 3000) **Sponsor** Huge thanks to [SuperAPI](https://superapi.com.au/) for catering and venue.

Thursday Futsal in Footscray! ⚽⚽⚽ 5-a-side Futsal (indoor soccer), played on an indoor pitch. Cost: $10 (pre-pay) 10 players min/max. Court booked for 1 hour. RSVPs only please. Normal Runners/Sneakers or Futsal shoes are fine (no studs). Location: Victoria University Footscray Park Campus - 3rd Floor (court 3), Corner of Ballarat rd and Geelong rd, Footscray (near the Flemington Racecourse). Located in Footscray, which is just 5km from the CBD. Plenty of Parking available. Also serviced by public transport. It is a 15 min walk from Footscray train station. https://www.vu.edu.au/campuses/footscray-park Refund Policy: Please be aware that if for some reason you cannot attend, that you provide at least 24 hours notice to allow a sufficient replacement. Failure to not attend or withdraw in a timely manner will lead to removal from the group. https://youtu.be/iF65zrwsIaY

Welcome to Melbourne Volleyball Academy. 🤗 **[[WHAT]]** This session is specifically for games only (no training). There will be a cap of 18 players, allowing for 3 teams of 6. Games will be played to 15 points, with a cap at 18 points. These games are intended to be played at a high-intermediate(BB)/advanced(A) level. Please see an explanation of skill levels on our website here: [https://melbournevolleyballacademy.com.au/skill-levels-explained](https://melbournevolleyballacademy.com.au/skill-levels-explained) **[[WHO]]** The session is intended for Intermediate players. Players should be able to: * Have strong fundamentals for all volleyball techniques * Serve receive a majority of serves well & serve over the net consistently * Basic understanding of 5-1, and 6-2 systems (we do not play a pass middle 4-2 system in this session) * Have an understanding of base defense * Know all/most volleyball rules Players that are not of the intermediate(BB)/advanced(A) level will be asked to leave as we want to ensure that all players have an enjoyable time playing. **[[HOW MUCH $$]]** $21 card payment will be processed on the day via square reader (EFTPOS). **[[WHEN]]** The stadium is booked from 6:30 PM-9:30 PM weekly, every Thursday. However, feel free to come early and stretch as the Community Centre is open earlier. Last minute dropouts and no shows will have a zero-tolerance policy going forward. All players are expected to update their RSVP at least 24 hours in advanced if they are unable to attend. This applies to players on the going list and the waitlist. **[[OTHER DETAILS]]** Only those on the “going” list are permitted to play. If you are on the waitlist, or not registered at all, you will not be permitted into the gymnasium.

Salsa Thursdays @ The German Club Tivoli. We create a great atmosphere to meet new people and have some fun. 4 levels of Salsa classes from 7pm or come along for the dance social from 9pm. Club Tivoli is an amazing venue with an established restaurant and bar and loads of onsite parking, this is a one-stop-shop for dancing, dinner and drinks. Make Thursdays the highlight of your week. LEVELS: SALSA Beginner 1 7:00PM (Suggested duration 6 weeks) This class breaks down the rhythm and timing, basic footwork variations and leading/following fundamentals, with basic turn patterns at a slow pace. This class can also be used as a revision or warm-up for the beginner class. No experience required. *** SALSA BEGINNER PLUS 8:00PM (Suggested duration 3 months) This level is not for first time Salsa students, to enter this level you must have previously completed at least 4-6 lessons in Salsa. With an emphasis on timing and more leading and following techniques, this is a faster-paced class with weekly easy to learn moves. Requirement: First Timer level or understanding of Basic footwork, timing & turn patterns. *** SALSA INTERMEDIATE LEVEL 7:00PM (Suggested duration 12 months) This level expands on lengthy routines with double turns and spinning for males and females. Requirement: For those who have danced for at least 3 months in Beginner level 1, dance in time and can pick up complicated new moves with ease. *** ADVANCED LEVEL 8:00PM (Suggested duration on-going) A very challenging class, fast-paced with intricate turn patterns, routines, Salsa styling and Shines. Requirement: For those who have danced for at least 6-12 months in Intermediate level. For dancers who have a greater understanding of modern salsa. *** SOCIAL DANCING Featuring Various DJ's playing Salsa & a little Bachata from 9pm till late Dance Social is FREE The bar is open so drink, dance and be merry. *** DETAILS • Our classes are structured so that you can start at any time throughout the year and you can come & go as you please. • No partner or bookings required. • The dress code is smart/casual. • Ideal footwear for ladies- a medium to high heel. • Ideal footwear for men – leather or hard rubber sole shoe. • Classes are subject to change without notice. FEES $20 FOR ONE CLASS OR $30 FOR TWO CLASSES ON THE SAME EVENING. MS Dance cards can be used at these classes. ***FREE PARKING ONSITE*** For additional information email us at info@melbournesalsa.com.au

\*\*\*\*NEW SESSION!!\*\*\*\* Welcome to Melbourne Volleyball Academy. 🤗 **[[WHAT]]** This session is specifically for games only (no training). There will be a cap of 18 players, allowing for 3 teams of 6. Games will be played to 15 points, with a cap at 18 points. These games are intended to be played at a high-intermediate(BB)/advanced(A) level. Please see an explanation of skill levels on our website here: [https://melbournevolleyballacademy.com.au/skill-levels-explained](https://melbournevolleyballacademy.com.au/skill-levels-explained) **[[WHO]]** The session is intended for ADVANCED players. Players should be able to: * Have strong fundamentals for all volleyball techniques * Serve receive a majority of serves well & serve over the net consistently * Basic understanding of 5-1, and 6-2 systems (we do not play a pass middle 4-2 system in this session) * Have an understanding of base defense * Know all/most volleyball rules Players that are not of the intermediate(BB)/advanced(A) level will be asked to leave as we want to ensure that all players have an enjoyable time playing. **[[HOW MUCH $$]]** $14 card payment will be processed on the day via square reader (EFTPOS). **[[WHEN]]** The stadium is booked from 12:20 PM-2:20 PM weekly, every Saturday. However, feel free to come early and stretch as the Recreation Centre is open earlier. Last minute dropouts and no shows will have a zero-tolerance policy going forward. All players are expected to update their RSVP at least 24 hours in advanced if they are unable to attend. This applies to players on the going list and the waitlist. **[[OTHER DETAILS]]** Only those on the “going” list are permitted to play. If you are on the waitlist, or not registered at all, you will not be permitted into the gymnasium.

Official Attendee Registration Site --> [https://www.eventbrite.com/e/joyfest-presented-by-zoras-house-tickets-1986849414082?aff=ebdsoporgprofile](https://www.eventbrite.com/e/joyfest-presented-by-zoras-house-tickets-1986849414082?aff=ebdsoporgprofile) JoyFest is a vibrant festival celebrating women+ of color entrepreneurs, artists, and creatives—shop, connect, and experience joy. Get ready for a joyful, high-energy celebration of creativity, culture, and community at **JoyFest**! JoyFest is a vibrant marketplace and experience that brings together some of the most talented women+ of color entrepreneurs, artists, and creatives. From handcrafted goods and unique fashion to art, wellness products, and delicious food, this is your chance to discover and support incredible local businesses—all in one place. But JoyFest is more than a market—it’s a movement. Rooted in economic empowerment and community connection, the event creates space to celebrate the brilliance, innovation, and growing impact of women of color. Expect great music, dynamic energy, and an atmosphere that centers joy, abundance, and collective support. Whether you’re shopping, networking, or just soaking it all in, JoyFest is the place to be. Come ready to explore, connect, and invest in a future where creativity and community thrive. ✨ Shop. Celebrate. Support. Experience JoyFest.

Communication is everything in life You are only as successful as your ability to communicate. \- What if you could confidently talk to anyone? \- What if you had the ability to calmly control every conversation? \- What if you could close that sale\, ask for that date\, make new friends\, repair problematic relationships\, get that raise\, or effortlessly express any idea with confidence? You can! The secret to success relies on your ability or inability to effectively communicate. Attend a free seminar and gain a better ability to communicate. Hosted by the Church of Scientology of Central Ohio 1266 Dublin Road, Columbus, OH 43215 For more information, contact Rhiannon, the Event Host at 614-221-5024

## 🤝 Host Information A co-hosted event by ProductTank Columbus & Women in Product Columbus 💡 About the Workshop AI adoption is stalling across organizations — not because of a lack of motivation or tools, but because it's fundamentally a behavior design challenge. This hands-on workshop applies proven Behavior Design models and methods to help you move from a vague organizational wish to boost AI adoption to 3-5 concrete, testable interventions you can act on starting tomorrow. Whether you're a product manager, on a product team, or just someone trying to get AI to actually stick at work, you'll leave with a clear picture of what's worth focusing on, what to ignore, and how to drive real, sustained adoption — no guesswork required. 🛠️ What to Bring Laptop: Fully charged and ready to go. AI Assistant: Have your favorite AI assistant pulled up. (Dom will be using Claude, but feel free to use whichever assistant you prefer!) 🍕 Logistics & Perks Food & Drink: Pizza and drinks provided! Parking: Plenty of free spaces available on-site. ###

Join the CONNECTED Westerville Mastermind Group for a dynamic afternoon of B2B networking! This event is perfect for professionals looking to expand their business connections, share insights, and foster collaboration within the community. Whether you are a seasoned entrepreneur or just starting out, this event offers a valuable opportunity to exchange ideas, build relationships, and grow your network in a supportive environment. Connect with like-minded individuals, explore potential partnerships, and discover new opportunities for professional growth. Don't miss out on this chance to enhance your business network and take your career to the next level with CONNECTED Westerville Mastermind Group! We meet the 4th Monday of every month from 11am-1pm. Welcome and general networking from 11am - 11:30am with core meeting 11;30 - 12:30 and a final round of networking from 12:30 - 1pm.

Bring your business cards and network in person with other business professionals! Gold Star Referral Clubs is one of the most established professional networking organizations in the country, with multiple groups in central Ohio. Join us!

**The Behavior Gap: Where Products Win or Lose** Teams today have more data than ever, and yet many still struggle to understand why customers adopt, engage with, or abandon their products. Teams sprint, ship faster, and chase more signals… all while metrics stall and confidence drops. The missing piece isn’t more data. It’s often the behavioral insight between the metrics, explaining why the numbers move in the first place. Dashboards can tell you what customers did, but understanding why they did it (and how to influence what they do next) requires a deeper blend of insights. This session is about closing that gap. Drawing from real-world experience designing and scaling products as [ZoCo Design](https://zocodesign.com/)’s CEO, [Lacey](https://www.linkedin.com/in/laceypicazo/) will share how to cut through the noise and identify the insights that actually change behavior—moving people, and moving metrics. You’ll learn: * Why understanding customer behavior is a quant and qual challenge * How to spot the signals that actually predict behavior change * Where AI accelerates insight, and where it creates distraction * How to get meaningfully closer to customers, without adding more tools This talk reframes how to evaluate performance and identify what levers actually improve it, helping your team to make smarter bets with greater confidence. Every meaningful outcome is driven by behavior change. And when you know how to design for behavior, you stop guessing, and start building things that work. **About Our Speaker** [Lacey Picazo](https://www.linkedin.com/in/laceypicazo/) is the Founder and CEO of ZoCo, a healthcare product studio that turns complex, high-stakes ideas into products that drive real-world adoption. She partners with healthcare organizations to uncover critical care delivery insights, focus product strategy through behavior design, and build solutions that patients and providers actually use. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)