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Frequently Asked Questions

Yes! Check out brand strategy events happening today here. These are in-person gatherings where you can meet fellow enthusiasts and participate in activities right now.

Discover all the brand strategy events taking place this week here. Plan ahead and join exciting meetups throughout the week.

Absolutely! Find brand strategy events near your location here. Connect with your local community and discover events within your area.

Brand Strategy Events Today

Join in-person Brand Strategy events happening right now

Clarendon Beginner Dungeons & Dragons (20s and 30s) Drop-In Session
Clarendon Beginner Dungeons & Dragons (20s and 30s) Drop-In Session
This is one of our regularly occurring drop-in sessions. We need a minimum of 4 players for this event to occur. Curious about Dungeons & Dragons but never played before? Learn how to play classic Dungeons & Dragons with other newbies and go on perilous adventures in a dark fairytale world called Dolmenwood. This will be a beginner-oriented introductory session involving exploration, strange monsters, clever problem-solving, and some intrigue. You do not need to know the rules ahead of time and you do not need to bring anything, as I have dice, pencils, and premade character sheets for all players. Just show up, jump in, and see if it is your thing! This will be a one-off adventure, with potential to continue on if everyone is interested. I will send the exact location to you once you are signed up.
Customer Conversations as a Product Superpower in the Age of AI
Customer Conversations as a Product Superpower in the Age of AI
Join us for an evening of deep product insights and conversation with Steve Johnson, CEO of Product Growth Leaders. Most product managers aren’t struggling because they lack frameworks, data, or AI tools. They’re struggling because they’re talking to the wrong people. Instead of learning directly from customers, they rely on second-hand input—sales requests, executive opinions, support tickets, dashboards, and now AI-generated summaries of all of it. The result? Noise. Misalignment. And products that look good on paper but miss the market. AI can process more data than you ever will—but it can’t replace direct human understanding. It can’t see hesitation. It can’t hear what’s not being said. And it certainly can’t build trust with a customer who doesn’t believe you yet. That’s where product managers have an advantage—if they choose to use it. In this session, you’ll learn how Customer Conversations cut through the noise and become your most powerful differentiator. Not as a research technique, but as a leadership behavior that builds market insight, credibility, and better decisions. Through real stories and practical methods, you’ll learn how to: • Talk to the right people at the right time in the product lifecycle • Ask questions that uncover real problems • Validate ideas before you build them Because in a world where AI can generate answers at scale, the product manager who understands customers firsthand becomes the one who asks better questions—and makes better decisions. AGENDA 6:00 - 6:30 pm: Welcome and Registration. Refreshments provided. 6:30 - 7:00 pm: Talk by Steve Johnson (CEO at Product Growth Leaders) 7:00 - 7:15 pm: Q&A 7:15 - 8:00 pm: Networking ABOUT THE SPEAKER Steve Johnson is a product success coach focused on removing the chaos from product planning. He uses modern methods to guide product teams from idea to market in only a few weeks. Steve has trained tens of thousands of product professionals in his career. He is a former instructor and vice president at Pragmatic Institute and the chief architect of the popular Quartz Open Framework.
Beauty Portraits like Campaigns
Beauty Portraits like Campaigns
Wednesday Night Skate and Chill
Wednesday Night Skate and Chill
Wednesday night skate and chill is our weekly group ride. DCESK8 has been hosting this weekly ride for several years now. We are very active in our group chat and that is where you will find the most up to date information on the rides. Follow the link below to join. Join our Telegram chat here https://t.me/dcesk8 to stay current on what's going on in DCESK8. Our ride meets up at the Lincoln Memorial, near the southwest side of the Reflecting Pool and the Korean War Memorial. That is on the left side if you are looking at the Lincoln Memorial. We meetup at 6:30pm, with the ride leaving at 7:00pm.
How to handle the subconscious mind.
How to handle the subconscious mind.
At this event you'll discover how to better understand and control your subconscious mind, helping you overcome doubts and fears. If you have anger issues, depressions and anxieties. this event will show you how to overcome them.
Board Game Night @ Board Room in Clarendon, Wed, 6:30-10:00
Board Game Night @ Board Room in Clarendon, Wed, 6:30-10:00
**NEW GAME LOCATION at The Board Room** Let's play board games. Not the ones your ancestors played but the really cool ones of the new millennium. We play everything from fun, social games to light to heavy strategy games. Don't know how to play? Not a problem - we're happy to teach. It's a great chance to learn new games or play your favorites with non-competitive people who like to laugh. You can build a railroad, eradicate a plague, or explore the far reaches of the galaxy in one evening. While many will bring their own games, you can show up gameless and still play. We play at the Board Room in Clarendon on Wednesday from 6:30-10:00. It's within walking distance from the Clarendon metro. **Find us in the far left by the fermentation tanks.** If that area is reserved for a private event, look for us in the middle. Look for a group that has containers and carrying bags with multiple games. We're very fortunate to have this great venue for our game nights and they take care of us for 3-1/2 hours, so please spend a minimum of $10 on food or drink and tip generously (at the very least $2, even if 20% of your bill would be $1). Thanks!
Boards & Barrels
Boards & Barrels
Whether you’re new to modern games, or a seasoned gamer, our new Boards & Barrels game night is the place to play. We’re pairing the best wines with new and classic games for an evening of analog fun and community. Choose from our growing game library or bring a favorite. *Unplug. Uncork. Unbox.* **Every Wednesday 6 pm - 9 pm**

Brand Strategy Events This Week

Discover what is happening in the next few days

Come Play: Stupor Mundi and Other Nestore Mangone Games
Come Play: Stupor Mundi and Other Nestore Mangone Games
We will play ***Stupor Mundi***. However, we only have one copy, and it only plays 4 players. If we get more than 4 RSVPs, we will play additional Nestore Mangone designed games, such as ***Shackleton Base: A Journey to the Moon***. If you can bring copies of either of these games, let us know in the comments. From the publisher about ***Stupor Mundi***: Frederick II, Holy Roman Emperor and King of Germany and Italy, was a man of extraordinary culture, energy, and ability. His contemporaries called him "stupor mundi" ("the wonder of the world"), and many historians consider him Europe's first modern ruler. The kingdom Frederick established in Sicily and southern Italy ran on an efficient bureaucracy similar to modern, centrally governed kingdoms. As one of Frederick II's vassals in ***Stupor Mundi***, you will summon allies from around the Mediterranean, build structures in your castle, and promote specialists to improve your kingdom. You may improve your chances by upgrading your castles: towers house additional allies, walls store more resources, and keeps aid in managing action cards. Through a clever card-selection mechanism, you will have to choose actions carefully, some of which will trigger edicts that affect Frederick's palace and determine the rewards players may receive from their allies. Do you stay loyal to the Emperor, or do you support independent allies? Keep a close eye on what your opponents do and form alliances at the right time — or go your own way when things get too heated...
Rethinking Knowledge Work in the Age of AI
Rethinking Knowledge Work in the Age of AI
We invite you to an in-person session in Seattle exploring the real impact of AI on knowledge-driven industries — from shifting economics and the disruption of traditional SaaS and consulting models to where organizations can still build lasting competitive advantage. As AI platforms like ChatGPT, Claude, and Gemini continue to redefine how work gets done, organizations face a critical question: how can they adapt, remain competitive, and create lasting value? We’ll discuss practical strategies for integrating AI while preserving human expertise, along with actionable approaches to upskilling teams for an AI-driven workplace. Drawing on real-world experience from training thousands of professionals and deploying AI solutions, this session will provide clear, applicable insights for today’s evolving landscape. Following a short presentation, the session will open into an interactive discussion where attendees can share perspectives and explore key questions around the evolving role of humans, organizational adaptation, and staying competitive in an AI-first world. **Who should attend:** • Executives and managers in SaaS, consulting, and knowledge-driven organizations • Professionals exploring AI upskilling and workforce transformation • Anyone interested in the future of AI and knowledge work 📍 **Location:** Data Science Dojo, 5010 148th Ave NE, Suite 200A, Redmond, WA, United States 🔗 **Google Maps:** [https://lnkd.in/d8WA-yNc](https://lnkd.in/d8WA-yNc) **💻 Online Access:** A livestream will be available for those unable to attend in person; however, the full interactive experience is reserved for in-person participants.
Play & Learn Strategy, Card, Euro Games
Play & Learn Strategy, Card, Euro Games
This meetup is for people that want to play table games: board games, strategy games, episodic RPGs, eurogames, card games and co-operative games. NOT A GAMER BUT WANT TO LEARN? We teach them all... Melinda is bringing: * 7 Wonders * Architects of the West Kingdom * Azul * Blockus * Cards Against Humanity * Castles of Burgundy * Century - Spice Road * Century - A New World * El Dorado * Ethnos * Harry Potter Clue * Harry Potter - Hogwarts ??? * Ingenious * Its a Wonderul World * King of Tokyo * Parks * Photosynthesis * Quacks of Quedlinburg * Qwirkle * Sherrif of Nottingham * Sagrada * Suburbia * Ticket to Ride - Europe * Ticket To Ride - Nederln * Unearth * Villanous * Villanous Expansion * What do you Meme * Wingspan We are open minded on all games. Games we plan to teach and play include Ascension, Azul, Azul Summer Pavillion, Splendor, Magic The Gathering, Melee/Wizard, Backgammon, Castallan, Chess Variants, Compounded, Dead of Winters: Crossroads, Dixit, Dominion, Exploding Kittens, Flux, GravWell, Ghost Stories, Hanabi, Heroquest RPG, Hive, House Divided, House on the Hill, Illuminati, Ingenious, King of Tokyo, Lost Cities, Machi Koro, Munchkin, Pandemic, Pirate Dice, Ogre/GEV, Qwirkle, Race for the Galaxy, Roll Through The Ages, Ricochet Robot, RoboRally, Settlers of Catan, Sagrada, Sentinels of the Multiverse, Splendor, Spot-It, Sushi-To-Go, Takenoko, Ticket to Ride, Tsuro, Up Front, Yahtzee, Advanced Wizards Card Game, etc.
Betrayal at House on the Hill
Betrayal at House on the Hill
*Betrayal at House on the Hill* is a popular horror-themed board game where 3-6 players explore a haunted mansion, building the map as they go, until a "Haunt" event turns one player into a traitor, flipping the game from cooperative to asymmetric, one-vs-many gameplay with different win conditions for the traitor and heroes. The current version is the 3rd Edition, featuring updated art, characters, and rules for 50 different scenarios (Haunts).
IAF Conference of the Americas: Facilitating on the Edge
IAF Conference of the Americas: Facilitating on the Edge
**NOVA Scribes is helping to get the word out about the IAF's Conference of the Americas! Please register at:** https://www.iafamericasconference.org/ [americas2026@iaf-world.org](mailto:americas2026@iaf-world.org) **ABOUT** The IAF Conference of the Americas 2026 is a premier regional gathering of professional facilitators, coaches, consultants, leaders, and educators from across the Americas and beyond. Hosted by the International Association of Facilitators (IAF), this bilingual conference offers immersive learning through workshops, keynotes, panels, and networking-advancing both the art and science of facilitation. **WHY ATTEND** Facilitating on the Edge invites participants to explore the evolving boundaries of facilitation-where human connection, complexity, culture, and technology converge. The conference emphasizes practical application, global perspectives, and professional growth. With over 250 participants, 40+ workshops, 5 pre-conferences, and 10+ countries represented, you'll gain: • World-class professional development with immediately applicable tools • International exchange, with facilitators and participants from diverse backgrounds • Deep professional networking across sectors and cultures • Opportunities for IAF Certification: the global standard on facilitation excellence CONFERENCE TRACKS * Relationships, Trust & Connection * Tech & Al in Facilitation * Facilitation as a Profession & Business * Facilitation Tools & Methods APRIL 30 - MAY 2, 2026 MONTERREY, MEXICO Crowne Plaza Monterrey by IHG GENERAL REGISTRATION OPENS JANUARY 5, 2026 **‼️Register by April 10, 2026 or until tickets sell out at:** iafamericasconference.org americas2026@iaf-world.org #IAFacilitators #AmericasConference2026 #FaciIitatingOnTheEdge | | | --- | |
Three Key Shots
Three Key Shots
Meaningful Conversation and Coffee - Northside Social Falls Church
Meaningful Conversation and Coffee - Northside Social Falls Church
**Join us in Falls Church for conversations that go beyond small talk.** Higher Grounds – Falls Church is where this growing network of gatherings began: a space for thoughtful, authentic dialogue about what matters most. Whether we’re exploring the nature of happiness, the challenges and possibilities of midlife, spirituality, culture, capitalism, parenting, or the role of art and travel in a meaningful life, every conversation is shaped by the people in the room. There’s no set leader or rigid agenda—just a shared commitment to listen as much as we speak. We start with brief introductions focused on what makes you *you* (not your LinkedIn bio), then dive straight into whatever is on people’s minds. The direction of each meetup emerges organically, making every event unique. MANDATORY: PLEASE REVIEW OUR COMMUNITY GUIDELINES IN THE GROUP DESCRIPTION. Everyone is expected to engage in respectful conversations and listen deeply as well as share. We have a zero tolerance policy of sexual harassment and hate speech. Come ready to share, reflect, and connect with others in Falls Church who are also seeking deeper conversations. **Suggested Questions: Life Stages & Transitions** 1. What did you think you'd have figured out by now that you're still completely winging? 2. When did you realize your parents' advice was for a world that no longer exists? 3. What are you finally old enough to stop pretending to care about? **Suggested Questions: Identity After the Roles** 1. Who are you when nobody needs anything from you? 2. What dream keeps resurfacing even though the "practical" time has passed? 3. How do you handle having the freedom you always said you wanted? **Suggested Questions: AI & Being Human** 1. What human experiences will AI never truly understand? 2. If machines handled all your have-to's, what would you actually do? 3. What becomes more precious as everything becomes automated? **Suggested Questions: Belief & Meaning** 1. What certainties have you given up, and what rushed in to fill that space? 2. How has knowing someone who died changed how you live? 3. What do you believe now that would shock your younger self? **Suggested Questions: The Modern Psyche** 1. What anxiety do you carry that previous generations didn't have? 2. Which of your survival strategies are you ready to retire? 3. What uncomfortable truth about happiness did it take you years to accept? **Suggested Questions: Work & Purpose** 1. When did you stop believing that your job would complete you? 2. What would you do for work if money and status weren't factors? 3. How has your definition of "making it" changed over the years? **Suggested Questions: Relationships & Connection** 1. What relationship dynamic do you keep recreating, and why? 2. When did you realize your parents were just people trying their best? 3. What kind of loneliness doesn't go away even when you're with others? **Suggested Questions: Time & Mortality** 1. What are you running out of time to say or do? 2. How differently do you spend your time knowing it's finite? 3. What will you regret not trying, even if you fail? **Suggested Questions: Society & Culture** 1. What social convention do you follow even though it makes no sense? 2. Which generation do you understand least, and what might you be missing? 3. What aspect of how we live now will seem insane in 20 years? **Suggested Questions: Personal Philosophy** 1. What rule for life did you create after learning something the hard way? 2. When did you stop believing that everyone else had it figured out 3. What paradox about life have you learned to live with?

Brand Strategy Events Near You

Connect with your local Brand Strategy community

Confidence Lab
Confidence Lab
**A Transformative Half-Day Event** Welcome to Confidence Lab, the ultimate experience designed to help you step into your most confident self. This half-day event is packed with actionable strategies, inspiring sessions, and opportunities to connect with like-minded individuals who are ready to invest in their personal and professional growth. Whether you’re looking to advance in your career, deepen your self-belief, or simply embrace new challenges, Confidence Lab is your starting point. **What You’ll Experience** **Your Confidence Lab ticket includes:** * **Engaging Speaker Sessions**: Learn from experts about harnessing confidence in your career, relationships, and everyday life. * **Interactive Experiences:** Participate in dynamic activities designed to help you step into your most confident self. * **In-Depth Audience Q&A:** Get direct insights from speakers as they answer your most pressing questions about building confidence and stepping into leadership. * **Networking Opportunities**: Connect with a supportive community of professionals and confidence enthusiasts. **2026 Speaker Sessions:** * **Seeing Clearly** Understand how you show up - and what’s been getting in the way. * **Confidence in Relationship** Communicate, navigate conflict, and build trust more effectively. * **Sustainable Agency** Learn how to lead without burning out. Your energy is part of the strategy. * **Confidence in Service** Align how you show up with the impact you actually want to have. **This Is For You If…** * You’re ready to take up more space in your work or life * You want to communicate with clarity and confidence * You’re stepping into (or preparing for) leadership * You’re done second-guessing yourself **Our Speakers** **Lachandra Baker** Founder of LBB Edutainment and the kind of person who makes you realize you’ve been confusing confidence with performance your whole life. Lachandra blends psychology, research, and radical humanity to help individuals and teams stop code-switching their way through the day and start showing up as someone they actually recognize. Expect to be challenged, affirmed, and genuinely seen - sometimes all in the same breath. **Annette Santiago Reyes** Annette has a rare talent: she makes the way you communicate feel like a discovery, not a critique. A connection catalyst and culture strategist, she helps people understand why they show up the way they do, and how to bridge the gap between intention and impact. Whether you're navigating change, life’s challenges, or simply trying to better understand yourself and others. Annette gives you the language and the lens to get there. **Elizabeth Wangugi** Creator of The Nap Concert and the RESTOR™ framework, Elizabeth is here to tell you that rest is not a reward - it’s a strategy. Rooted in neuroscience and restorative practice, her work helps high-achievers stop running on fumes and start leading from a place of actual capacity. If your calendar is full and your tank is empty, Elizabeth might be the most important person you hear from at Confidence Lab. **Stephanie Andrews** Founder of Social Black Butterfly Training & Consulting, Stephanie knows what it takes to lead through complexity because she’s done it across social services, healthcare, and operations. She specializes in succession strategy and leadership development, equipping leaders to build trust, navigate the hard moments, and leave something worth inheriting. Stephanie doesn’t just develop leaders. She develops the kind of leaders people actually want to follow. **Lillian Morales-Laster** SVP Human Resources Director at United Midwest Savings Bank and Executive Director of the Empowering Latinas Leadership Academy (ELLA). Lillian has spent her career combining her passion for equity and inclusion with her experience in human resources to lead teams and organizations in the development of supportive work environments. She leads with a vision of ensuring Latinas' voices are included in crucial decision-making processes, because for Lillian, ELLA is more than just a program. It's a vibrant community of hermanas supporting and uplifting each other as they navigate their paths to leadership. A Columbus Business First Community Champion and Distinguished Hispanic Ohioan, her commitment to empowering others shows up everywhere she goes. **Rachyl Kershaw** Founder of Greater Columbus Consulting and the architect behind the Confidence Lab Annual Summit, Rachyl has a gift for cutting through the noise, helping high-achievers stop performing success and start living it. She asks the questions most people are afraid to, creates space for honest reckoning, and somehow makes the hard work feel energizing. If you’ve ever wondered why doing everything right still feels like something’s missing, you’re in exactly the right room. **Why Confidence Lab?** Confidence is the foundation for success in every area of life. Whether you’re navigating a career change, launching a business, or striving for personal growth, building your confidence is the key to unlocking your higher purpose. This is your chance to invest in yourself and start living boldly. **Join Us on May 4** Confidence Lab is more than just an event - it’s a movement. Step into your power, embrace your potential, and make this the year you thrive. Secure your spot today and take the first step toward a more confident YOU. Cost should never be a barrier to growth. If you'd like to request a complimentary community ticket, reach out to us at [hello@confidencelab.org](hello@confidencelab.org), no explanation needed. Read more and see additional ticketing options at [https://confidencelab.org/](https://confidencelab.org/)
IxDA Chat ‘n Pancakes
IxDA Chat ‘n Pancakes
It feels like we just saw each other 🤷. Join members of the local design and UX community for our monthly breakfast. For May we’re stopping in for Rooh’s popup breakfast/cafe concept. You know someone is getting the lobster yuzu croissant, and that’s not even the prettiest thing on the menu!.
Free In-Person Meeting: Healing from Trauma and Past Betrayals
Free In-Person Meeting: Healing from Trauma and Past Betrayals
This is a free, in person meeting. Burdened by a stressful relationship? Unhealthy relationships can trigger feelings of anger, despair or self-doubt. They can create dwindling spirals of fights and seeking to make-up, or trying to “pin the blame” on someone or something. If you don’t find the RIGHT reasons, or select the correct sources of the problem, the problem can just get worse and worse. Whether in love or personal ties, with friends or at work, our life really IS affected by the quality of our relationships. Good ones can promote pleasure and survival while less optimum ones can lead to annoyance, anger, self-doubt, stress, or even affect our health and ability to survive well. Whether you are suffering from a divorce, or a painful break-up, don’t know who to trust (or who to CHOOSE) as a partner, friend, boss or employee - the anxiety of relationship troubles can really make a mess of things. Maybe you’ve suffered a betrayal, or are dealing with hostility or criticalness or invalidation. Dwindling relationships can involve destructive behavior, where we hurt those we love, or start succumbing to self-destructive thoughts, attitudes or behaviors that spiral out of control and affect much more than our immediate relationship. Past losses in love or life can affect how we act or react to new people and situations and hold us back from even starting to create new, possibly great relationships! How can one get back onto a saner course of action? Come to our Meetup, where we can introduce you to some of the knowledge, tools and techniques of the breakthroughs in the field of the mind that we can apply to this ever important area of life: human relationships! Break free from self imposed limitations Here we will discuss: • How to “erase” the trauma of past hurts and betrayals so that one isn’t always repeating past mistakes. • Why and how do the negative emotions of others affect you? • Why is my partner withdrawing and what can I do about it? • Why do we sometimes feel compelled to hurt the ones we love? • Fights & arguments - what's really behind them? • What underlies “corrosive criticism” or the need to invalidate self or others? • How one can stably change one’s outlook on life so they can affect positive change? • Where do compulsive destructive behaviors come from and what can be done about them? • How to form closer bonds & keep growing the relationships with the people you care about? • How to enhance one’s own ability to survive and create positive healthy relationships whether in love, family & friendships or in work, business or one’s career? Relationships can be hard and life itself IS challenging. Why not arm yourself with the knowledge and breakthroughs that have been made about the mind, mental reactions & interpersonal relationships, so that one has better awareness and control over themselves and life in general. Learn where painful experiences are “stored” and how they can unknowingly affect us. You will also find out how one can “erase” those past painful experiences so that one is free to move forward without being tripped up by the past. Learn too, about what can lead some people to become “toxic” personalities and how to identify those traits in others so you won’t be tripped up trusting the wrong person. Our free Meet-ups occur in a safe environment where one can learn, without fear of judgment or criticism, and without the recommendation of harmful mental techniques or therapies, just how YOU can get yourself onto a happier & more successful path: in love & in life. We look forward to having you join us! This class is sponsored by the Dianetics & Scientology Life Improvement Center of Central Ohio.
Evolve Synergy: Westerville Chapter
Evolve Synergy: Westerville Chapter
At Evolve Synergy Sessions, you'll be part of a supportive mastermind where we share challenges, brainstorm solutions, and inspire one another to take bold steps in our businesses. Grow your network, gain fresh perspectives, and build meaningful relationships with like-minded women who are committed to success. Whether you’re looking to move the needle in your business or simply need a space to connect and recharge, this is the perfect place to fuel your entrepreneurial journey. [Add Event to Calendar](https://evolvecolumbus.eventcalendarapp.com/) \*\* Please note, we will be arriving around 8:15a for open networking! Get there early and get connected! Contact Alexis Morley at [alexis.morley@edwardjones.com](mailto:alexis.morley@edwardjones.com) or Terri Lawson at [terri.lawson@e-merge.com](mailto:terri.lawson@e-merge.com) for more information.
Pickleball Beginners Workshop - Columbus Ski Club
Pickleball Beginners Workshop - Columbus Ski Club
✨ **Pickleball Clinic (for all skill levels)** **(TUES MAY 5, 7-9)** **YOU MUST SIGN UP AND PAY PRIOR TO TUESDAYS CLINIC WITH LINK BELOW:** [Pickleball Summer 2026 - Calendar - Columbus Ski Club](https://www.columbusskiclub.org/content.aspx?page_id=4002&club_id=686961&item_id=2948671&actr=3) No equipment required (bring your own paddle if you prefer). Non beginners are also welcome for the clinic to improve skills and learn strategy. We will break the group into 2 to learn based on skill levels. Come out, improve your game, and meet great people. All skill levels welcome! \*\*\*Columbus Ski Club membership not required for the workshop.
Agile Coaching Circle -- IN-PERSON
Agile Coaching Circle -- IN-PERSON
Join other experienced and aspiring agile coaches and professionals to: * develop and practice your coaching skills in a peer-to-peer environment * share current successes and challenges in your work environment and get support from each other * learn from each other, build better relationships and experiment with new ideas ***NOTE:*** Pre-registration is required for this event. **Please arrive 10 minutes early** to check in at the security desk.