Brand Strategy Melbourne
Unlock brand strategy secrets in Melbourne
GTM Mastery: A One-Day Strategy Session in Melbourne
Tue, Sep 29, 2:00 PM**Master Go-to-Market Strategy for Successful Product Launches** Master Go-to-Market Strategy in 1 day. Learn product positioning, pricing, sales alignment, demand generation, and launch planning to drive successful product launches. **Ready to secure your spot? ๐ฏ Register now and complete your payment securely via Stripe Checkout!** [Click Here](https://buy.stripe.com/8x2bJ1aam1YGeG4aeg2oE43) **Program Details** **Duration:** 1 Full Day (8 Hours) **Delivery Mode:** Classroom / Inhouse **Language:** English **Credits:** 8 PDUs / Training Hours **Certification:** Course Completion Certificate **Refreshments:** Lunch, Snacks, and beverages will be provided during the session **Every Successful Launch Has a Day One. This Could Be Yours.** **If you would like weekend training sessions, kindly reach out to us at [info@mangates.com](info@mangates.com) for availability and scheduling.** **The Problem Wasn't the Product** The product was ready. The team had spent months building it. But the launch fell flat, sales didn't know how to position it, marketing was targeting the wrong audience, and by the time anyone noticed, the momentum was already gone. That's not a product problem. It's a go-to-market problem, and it happens far more often than most teams realize. **The Moment a Launch Actually Comes Together** Picture this: a product manager walks into a launch planning meeting with a clear customer segment, a sharp value proposition, and sales and marketing already aligned on messaging. Instead of scrambling after launch day, the team is executing a plan they built together. That's not luck. That's a process, and it's exactly what this one-day workshop is built to teach. **How the Day Unfolds** * **Module 1: Introduction to Go-To-Market Strategy** โ They learn what a GTM strategy actually is, why it matters, and how to get cross-functional stakeholders coordinated from day one. * **Module 2: Understanding the Target Market** โ A case study pushes them to segment customers properly, using research tools to uncover real pain points and jobs to be done. * **Module 3: Crafting Unique Value Proposition** โ Through a role-play, they sharpen product positioning into messaging and an elevator pitch that actually lands. * **Module 4: Product and Pricing Strategy** โ A group activity has them testing pricing models against competitive scenarios, until the numbers align with real product-market fit. * **Module 5: Sales Enablement & Channel Strategy** โ Scenario planning walks them through direct versus indirect channels, aligning sales messaging, and handling objections before they arise. * **Module 6: Marketing and Demand Generation** โ They build awareness and conversion strategies, mapping out a real launch playbook for the marketing team to execute. * **Module 7: Operational Readiness** โ A team activity surfaces the internal training, governance, and logistics needed so the whole organization is aligned before launch day. * **Module 8: Measuring Success & KPIs** โ An exercise has them setting real business objectives and building the dashboards to track whether the launch is actually working. * **Module 9: Real-World Application & Case Studies** โ By the end of the day, they aren't just theorizing, they're applying GTM frameworks directly to their own product, learning from real launches that succeeded and failed. **What Changes By the End** **Attendees leave able to:** * Understand core GTM frameworks and tools for product success * Identify target markets and define compelling value propositions * Develop pricing strategies that align with customer needs * Coordinate sales, marketing, and product for unified execution * Plan, launch, and evaluate GTM strategies using measurable KPIs **Who Finds Themselves Here** * Product managers * Marketing professionals * Sales leaders * Business development managers * Startup founders and entrepreneurs **Real Practice, Not Passive Listening** Every attendee works through case studies, role-play, and scenario planning, live, in the room. The scenario above isn't hypothetical, it reflects exactly what happens when teams launch without a coordinated plan, and how this workshop prepares them to launch with one. **ยฉ2026 Mangates Tech Solutions Pvt Ltd. This content is protected by copyright law. Copy or Reproduction without permission is prohibited.** **Bring This to Your Organization** Picture an entire product and marketing team walking into their next launch already aligned, on positioning, pricing, and messaging, before day one. This workshop is available as a customized in-house session, on-site or virtual, with group pricing for organizations ready to build that capability together. **๐ง Contact us today to schedule a customized in-house session: [corporate@mangates.com](corporate@mangates.com)** **FAQs** **1\. Do I need prior leadership experience to attend this workshop?** No, this workshop works for both newly promoted leaders and experienced professionals looking to sharpen their skills. **2\. Is this only for doctors and nurses?** Not at all, it's built for anyone in a healthcare setting, including administrators, support staff, and students entering the field. **3\. Will I actually practice real scenarios\, or is this mostly lecture\-based?** You'll work through role-play, case studies, and simulation throughout the day, not passive listening. **4\. What if I struggle with speaking up during handovers or escalations?** Module 2 is built exactly for this, covering structured communication using SBAR to close common communication gaps. **5\. Does the workshop help with managing conflict\, not just clinical decisions?** Yes, Module 6 addresses workplace challenges directly, including conflict, stress, and burnout, alongside Module 3's focus on team dynamics. **6\. Is this relevant if I'm not in a leadership role yet\, but want to be?** Yes, it's designed to help anyone transitioning into leadership roles build the foundational skills needed for that step. **7\. Does the course cover patient safety\, or just team leadership?** Yes, Module 5 covers the direct link between leadership and patient safety outcomes, including quality practices and reporting culture. **8\. What if clinical governance and decision\-making frameworks feel unfamiliar to me?** Module 4 walks you through safe decision frameworks and governance basics using a real case study. **9\. Can this workshop be customized for our hospital or department specifically?** Yes, group sessions can be tailored to your organization and delivered on-site or virtually, with group pricing available. **10\. What do I actually walk away with at the end of the day?** A practical framework across all seven leadership areas, real practice through role-play and simulation, and a personal leadership growth plan, plus a Course Completion Certificate. **11\. What is the refund policy?** You are eligible to request a refund up to 7 days before the event.
GTM Mastery: A One-Day Strategy Session in Melbourne
Fri, Oct 9, 2:00 PM**Master Go-to-Market Strategy for Successful Product Launches** Master Go-to-Market Strategy in 1 day. Learn product positioning, pricing, sales alignment, demand generation, and launch planning to drive successful product launches. **Ready to secure your spot? ๐ฏ Register now and complete your payment securely via Stripe Checkout!** [Click Here](https://buy.stripe.com/8x2bJ1aam1YGeG4aeg2oE43) **Program Details** **Duration:** 1 Full Day (8 Hours) **Delivery Mode:** Classroom / Inhouse **Language:** English **Credits:** 8 PDUs / Training Hours **Certification:** Course Completion Certificate **Refreshments:** Lunch, Snacks, and beverages will be provided during the session **Every Successful Launch Has a Day One. This Could Be Yours.** **If you would like weekend training sessions, kindly reach out to us at [info@mangates.com](info@mangates.com) for availability and scheduling.** **The Problem Wasn't the Product** The product was ready. The team had spent months building it. But the launch fell flat, sales didn't know how to position it, marketing was targeting the wrong audience, and by the time anyone noticed, the momentum was already gone. That's not a product problem. It's a go-to-market problem, and it happens far more often than most teams realize. **The Moment a Launch Actually Comes Together** Picture this: a product manager walks into a launch planning meeting with a clear customer segment, a sharp value proposition, and sales and marketing already aligned on messaging. Instead of scrambling after launch day, the team is executing a plan they built together. That's not luck. That's a process, and it's exactly what this one-day workshop is built to teach. **How the Day Unfolds** * **Module 1: Introduction to Go-To-Market Strategy** โ They learn what a GTM strategy actually is, why it matters, and how to get cross-functional stakeholders coordinated from day one. * **Module 2: Understanding the Target Market** โ A case study pushes them to segment customers properly, using research tools to uncover real pain points and jobs to be done. * **Module 3: Crafting Unique Value Proposition** โ Through a role-play, they sharpen product positioning into messaging and an elevator pitch that actually lands. * **Module 4: Product and Pricing Strategy** โ A group activity has them testing pricing models against competitive scenarios, until the numbers align with real product-market fit. * **Module 5: Sales Enablement & Channel Strategy** โ Scenario planning walks them through direct versus indirect channels, aligning sales messaging, and handling objections before they arise. * **Module 6: Marketing and Demand Generation** โ They build awareness and conversion strategies, mapping out a real launch playbook for the marketing team to execute. * **Module 7: Operational Readiness** โ A team activity surfaces the internal training, governance, and logistics needed so the whole organization is aligned before launch day. * **Module 8: Measuring Success & KPIs** โ An exercise has them setting real business objectives and building the dashboards to track whether the launch is actually working. * **Module 9: Real-World Application & Case Studies** โ By the end of the day, they aren't just theorizing, they're applying GTM frameworks directly to their own product, learning from real launches that succeeded and failed. **What Changes By the End** **Attendees leave able to:** * Understand core GTM frameworks and tools for product success * Identify target markets and define compelling value propositions * Develop pricing strategies that align with customer needs * Coordinate sales, marketing, and product for unified execution * Plan, launch, and evaluate GTM strategies using measurable KPIs **Who Finds Themselves Here** * Product managers * Marketing professionals * Sales leaders * Business development managers * Startup founders and entrepreneurs **Real Practice, Not Passive Listening** Every attendee works through case studies, role-play, and scenario planning, live, in the room. The scenario above isn't hypothetical, it reflects exactly what happens when teams launch without a coordinated plan, and how this workshop prepares them to launch with one. **ยฉ2026 Mangates Tech Solutions Pvt Ltd. This content is protected by copyright law. Copy or Reproduction without permission is prohibited.** **Bring This to Your Organization** Picture an entire product and marketing team walking into their next launch already aligned, on positioning, pricing, and messaging, before day one. This workshop is available as a customized in-house session, on-site or virtual, with group pricing for organizations ready to build that capability together. **๐ง Contact us today to schedule a customized in-house session: [corporate@mangates.com](corporate@mangates.com)** **FAQs** **1\. Do I need prior leadership experience to attend this workshop?** No, this workshop works for both newly promoted leaders and experienced professionals looking to sharpen their skills. **2\. Is this only for doctors and nurses?** Not at all, it's built for anyone in a healthcare setting, including administrators, support staff, and students entering the field. **3\. Will I actually practice real scenarios\, or is this mostly lecture\-based?** You'll work through role-play, case studies, and simulation throughout the day, not passive listening. **4\. What if I struggle with speaking up during handovers or escalations?** Module 2 is built exactly for this, covering structured communication using SBAR to close common communication gaps. **5\. Does the workshop help with managing conflict\, not just clinical decisions?** Yes, Module 6 addresses workplace challenges directly, including conflict, stress, and burnout, alongside Module 3's focus on team dynamics. **6\. Is this relevant if I'm not in a leadership role yet\, but want to be?** Yes, it's designed to help anyone transitioning into leadership roles build the foundational skills needed for that step. **7\. Does the course cover patient safety\, or just team leadership?** Yes, Module 5 covers the direct link between leadership and patient safety outcomes, including quality practices and reporting culture. **8\. What if clinical governance and decision\-making frameworks feel unfamiliar to me?** Module 4 walks you through safe decision frameworks and governance basics using a real case study. **9\. Can this workshop be customized for our hospital or department specifically?** Yes, group sessions can be tailored to your organization and delivered on-site or virtually, with group pricing available. **10\. What do I actually walk away with at the end of the day?** A practical framework across all seven leadership areas, real practice through role-play and simulation, and a personal leadership growth plan, plus a Course Completion Certificate. **11\. What is the refund policy?** You are eligible to request a refund up to 7 days before the event.
AUSTRALIA ร CHINA BUSINESS MATCHING & NETWORKING MELBOURNE ยท 10 SEPTEMBER 2026
Thu, Sep 10, 4:00 AM**Join us for a special AustraliaโChina Business Matching & Networking event in Melbourne, bringing together approximately 30 business and trade representatives from Chongqing, China, with Australian businesses interested in new trade and partnership opportunities.** **The Chongqing delegation includes representatives from government and trade organisations, as well as companies across a range of consumer goods sectors, including household products, home appliances, consumer electronics, gifts and stationery, food products, gardening supplies and hardware.** **This event is designed to create practical B2B connections between Australian and Chinese businesses.** **Who should attend?** **โข Importers and exporters** **โข Distributors and wholesalers** **โข Retailers and supermarket procurement professionals** **โข E-commerce businesses** **โข Brand agents and representatives** **โข Supply chain and logistics businesses** **โข Business owners and entrepreneurs interested in ChinaโAustralia trade** **โข Industry associations and trade organisations** **What to expect:** **โข Introduction to Chongqingโs consumer goods industry** **โข Insights into the Australian and Chinese consumer markets** **โข Business presentations from selected companies** **โข One-on-one business matching opportunities** **โข Networking with around 30 visiting Chinese business and trade representatives** **โข Opportunities to explore sourcing, distribution, import/export and potential long-term partnerships** **This is a valuable opportunity for Australian businesses looking to develop new connections with Chinese companies and explore opportunities in the ChinaโAustralia consumer goods market.** **๐ Thursday, 10 September 2026** **๐ Melbourne** **๐ค Approximately 60 participants** **Places for local business participants are limited. RSVP to express your interest in attending.**
Journey Management: an emerging practice thatโs changing the way we lead
Thu, Sep 17, 8:00 AMItโs safe to say that by now, Journey Mapping is familiar territory for many organisations. Yet what actually happens to Journey Maps and Service Blueprints once the project or workshop ends? The hours of synthesis, the pain points, and the hard-won customer insights are often archived in hidden folders or left on walls as wallpaper, rarely referred to in daily decisions. They become static relics as the organisation moves on. Journey Management is an emerging global management practice that turns static maps into a dynamic information system that acts as the backbone of operational and strategic decision-making. But how does an organisation make the shift from static maps to an active management practice? Join MDT for this exciting panel of speakers who talk about how they are developing and scaling their Journey Management practice. **What you'll hear:** โจ **The Global State of Journey Management 2026:** Which organisations are investing in Journey Management around the world, the reasons why and a case for Strategic Service Design as a leadership capability โจ **Creating a living management information system:** The challenges associated with building a living information system, going from static to dynamic maps โจ **Scaling practices across the organisation:** What leaders are required to do to scale this practice across different teams effectively โจ **Case studies from practitioners:** Key lessons from practitioners as they formalise and scale their practice. **๐ The details:** * Date: Thursday 17th September * Host: Melbourne Design Thinking Meetup x Natural Velocity Innovation Centre * Refreshments included: Pizza and fizz! Our Speakers: **Anna Yip** *Design Leader \| Co\-Author of This is Journey Management \(the book\) and Lead Researcher of The Global State of Journey Management Study 2026* Anna is the co-author of *This is Journey Management (the book)* and lead researcher of *The Global State of Journey Management Study 2026*. Over the last 10 months, she has led a global study on how Journey Management practices have been rapidly evolving and are changing the way managers lead in complex and dynamic environments. This study is the largest global study on Journey Management to date and is the cornerstone of the upcoming book, *This is Journey Management.* Anna Lectures Strategic Customer Experience (CX) at RMIT, consults with organisations and coaches practitioners on advancing their management capabilities. In her spare time, sheโs the organiser of Journey Management Monthly Australia and co-organiser of Melbourne Design Thinkers. **David Mulholland** *Associate Director of Service Experience & Design \| University of Melbourne* David Mulholland has spent over 14 years turning complex, tangled service ecosystems into intuitive, human-centred experiences. Spanning UX, CX, and Service Design, his career is built on bridging the gap between lofty strategic visions and the reality of how things actually work on the ground. As the Associate Director of Service Experience & Design within the Enterprise Services Group (ESG) at the University of Melbourne. He heads a multidisciplinary team of User Research & Insights, Service, Digital, and AI Experience Designers. Together, they don't just design screens; they architect end-to-end service blueprints that connect the student experience, improve and automate mundane staff processes, and weave apps, AI experiences, and cross-channel strategies into one cohesive university journey. By translating deep insights into scalable journey systems, David consistently drives tangible results, boosting student engagement, improving staff experience, and unlocking new operational efficiencies. When he isn't mapping complex user journeys or mentoring his team, he brings that same methodical creativity to his downtime, exploring agentic AI tools and vibe coding to bring his own digital side-projects to life. **Keirice Farley** *Customer Experience Design Chapter Lead / 7/11* Keirice Farley is a creative problem solver, design and customer experience leader working at the intersection of strategy, systems thinking, and human-centred design. She leads enterprise experience design across complex, omni-channel environments, helping organisations reduce friction, improve decision quality, and deliver sustainable value at scale. Keirice is known for translating abstract design and CX concepts into practical leadership frameworks that resonate with executives, operators, and product teams alike. Her work focuses on uncovering โexperience debtโ, the hidden cost of compromised decisions. Then helping organisations pay it down through better judgment, governance, and accountability. In her spare time, Keirice takes Korean Language classes, watches Real Housewives (for research purposes ๐), enjoys coffee shop hopping and reads books that improve her craft.
Bayside Crunchy Monday (Elsternwick)
Mon, Sep 14, 8:00 AMPlay board games with 20+ people on 5+ tables in Elsternwick. Friendly. Inclusive. Free entry, Crunchy Euro and Thematic games. Close to public transport and free parking. Exclusive use of a function room with good lighting at the Caulfield RSL. Join our group in the Aftergame App for photos, games played and updates: https://aftergame.app/groups/bayside-games-1853 **Arrive early** A few people play a short game for an hour starting at 6:00pm. Most people arrive around 6:45pm and play a 2-3 hour crunchy game. Most games are organised after a brief discussion at the venue but people also use our WhatsApp group and Aftergame to arrange games. If you come at 6:45pm we will ensure that you are included in a game. **Full bar and snacks available** The Caulfield RSL generously provide the venue free of charge. A selection of food and drinks are available for purchase at the bar. Note that only food or drink purchased at the RSL can be consumed at the venue. We look forward to seeing you!
Our teams have the best AI tools but nothing changed
Tue, Sep 22, 8:00 AM[Josh Centner](https://www.linkedin.com/in/joshcentner/), Principal PM, Seek: will be taking us through this topic building on some discussions from ProductCamp. **Our teams have the best AI tools but nothing changed** Most organisations now have AI tooling across their product and engineering teams. Most of them are moving just a little faster then they were two years ago. The tools arenโt the problem. The operating model underneath them is. Build is no longer the bottleneck. The new constraint is coordination: how teams align on what to build, how functions like legal, security, and design stay genuinely involved without becoming the gate everything stalls behind, and how leaders shift from approving decisions to setting the conditions that let good decisions happen without them. This session draws on a live transformation across a large technology organisation, redesigning not just how teams build, but the entire system from idea to customer impact. Weโll cover the three things that actually have to change for AI tooling to translate into speed: โ how work gets defined before itโs built โ how specialist functions engage without creating queues โ and how the PM role changes when coordination overhead drops and intent has to survive further and faster than ever before. This isnโt a talk about tools. Itโs about what your organisation needs to look like for the tools to matter. Our fabulous sponsors: **Netwealth** Netwealth is one of Australia's leading wealth management platforms, providing technology and investment solutions for financial advisers and their clients. Since 1999, weโve focused on innovation and challenging the status quo, building digital products that help Australians see wealth differently and achieve better financial outcomes. At the heart of Netwealth is a culture of curious, collaborative, courageous, optimistic, agile and genuine people who are passionate about solving meaningful problems and creating better experiences for customers. For more [about careers](https://www.netwealth.com.au/web/about-netwealth/careers/) at Netwealth.
Trusted by millions worldwide
Popular groups
Melbourne Networking and Business Strategies Meetup Group
Content Strategy Melbourne
We are content strategy and design
Bay Area Solo Entrepreneur Networking and Business Strategy
Melbourne Design Thinking Meetup
Lean Six Sigma, Q.P,Neuroscience, AI, Leadership
Enterprise UX - Melbourne
Product Academy - Free Classe Every Week!
Frequently asked questions
Related content
Discover more groups and events that match your interests