Growth Hacking Melbourne
Join Melbourne's Growth Hacking Events & Communities
1. Parser Differentials 2. I Built a RAG Chatbot. Then I Broke It
Fri, Aug 28, 8:30 AM*Talk Submissions*: [ruxmon@proton.me](http://ruxmon@proton.me%2A%2A/) **1\. Parser Differentials \- SiJing \(@moat\) and chsh** This is one of the bug classes we are always super excited to find and never tire from hearing about. In this talk we will go through a brief review of the latest literature around parser differentials, then examine a real case where an unchecked assumption could have caused huge problems in a complex cloud setup. **2\. I Built a RAG Chatbot\. Then I Broke It \- Sahil Devkota** Building an AI chatbot is exciting until someone tries to break it. In this talk, we'll explore prompt injection attacks in RAG systems, how attackers can manipulate AI to ignore its instructions, leak private data, or behave in unexpected ways. We'll also look at simple, practical ways to defend against these attacks. Whether you're a developer building AI applications or just curious about AI security, you'll leave with a practical understanding of how prompt injection works — and how to make sure your RAG system doesn't become someone else's weapon. **Location** Room 080.02.002 at RMIT (Building 80) - 445 Swanston St, Melbourne **Discord** [Discord Invite](https://discord.gg/2qcaxce8Mw)
📚 #InPursuit – A Book Club for Builders, Thinkers, and Doers
Sat, Aug 15, 12:30 AM📚 #InPursuit is a book club for entrepreneurs, creatives, and curious minds who know personal growth fuels business growth. **See a lot of RSPVPs and wonder how it works? We'll break up into groups of 6-8 to share our insights, then swap groups after 30-45min so you can maximise learning from everybody!** *Note: this even is not organised by or affiliated with The State Library of Victoria* **That's what #InPursuit is all about** It’s not a traditional book club, it’s a space for people who are actively designing a better life through the pursuit of business, creativity, and personal growth. This event is for anyone #InPursuit of better business, life and relationships. Instead of reading the same book, we each come prepared to share one powerful insight from something we’ve read in the past 3-months. Anything non-fiction that’s moved us forward. Whether it’s a mindset shift, a productivity system, a new philosophy, or just a truth that punched us in the gut. This is a place to unpack it together and hear what others are learning too. We’re not just here to *read*. We’re here to *integrate*. Because when we grow, our business and our lives grow too. **🔍 Why Join? You'll leave with:** * 5–10 fresh insights from books you may never have picked up * Deeper awareness of how others think, lead, and evolve * New connections with people walking a similar path toward purpose, results, and impact This isn’t a lecture. It’s a room full of people building themselves while they build the thing. **📖 How It Works** First time? No pressure to share, just come curious. We'll break up into groups of 6-8 and share our insights, then swap groups so you can maximise the learning! Returning? Bring one idea you’ve read about in the last 3-months and be ready to speak on: 1. What did you learn? 2. How did it shift your perspective about the world or yourself? 3. How has it changed the way you show up or behave? We keep it structured, but flexible. After sharing, we open up to Q&A, personal stories, challenges, and deep dives. Some of the best insights come from the conversations *after* the share. **🧠 Who This Is For** * Entrepreneurs or side-hustlers finding their footing * Business owners, and doers building toward better * Curious minds who love ideas but care more about action * People tired of shallow conversations and hungry for growth If you’re working on something—or becoming someone—this space is for you. It’s a practice ground for people who want to grow forward. We’re all #InPursuit of mastery, momentum, and the kind of success that starts from within. **Map on how to get there** We're in the Create Quarter on the ground level (back right of the Quad as you enter from Swanson St). We'll likely be on a long table together. https://www.slv.vic.gov.au/sites/default/files/SLV-EnglishMap_Jan25.pdf
Social Ads Accelerator: 1 Day Intensive Workshop in Melbourne
Thu, Aug 20, 2:00 PM**Social Media Ads Bootcamp: Solving the Real Challenges That Cost You Ad Spend** "Great ad campaigns aren't luck. They're built, one day is enough to turn wasted spend into measurable results." **Program Details** **Duration:** 1 Full Day (8 Hours) **Delivery Mode:** Classroom (In-Person) **Language:** English **Credits:** 8 PDUs / Training Hours **Certification:** Course Completion Certificate **Refreshments:** Lunch, Snacks, and beverages will be provided during the session **Solve These Problems Before Your Next Ad Campaign** **If you would like weekend training sessions, kindly reach out to us at [info@mangates.com](info@mangates.com) for availability and scheduling.** **Where Ad Campaigns Actually Fall Apart** Not in the platform. Not in the budget size. Usually right at the moment targeting, creative, or bidding decisions go wrong and there's no clear system to catch it. That waste isn't inevitable it's a signal most marketers don't know how to read until the budget's already gone. This bootcamp closes that gap. Nine modules, each built around a real ad performance challenge, each giving you a technique you can apply immediately. **At a Glance** 9 modules. 1 day. 1 complete ad campaign process, covering everything from audience targeting and creative development to budgeting, platform-specific strategy, and performance optimization. No wasted sessions, no filler content, just a working framework you can apply the moment you walk out the door. **Nine Sticking Points, Nine Fixes** * **You don't understand how paid social ecosystems actually work** — Module 1 covers paid social platforms, their benefits and challenges, and key differences between ad platforms. * **Your targeting feels like a guess, not a strategy** — Module 2 covers audience segmentation, buyer personas, and retargeting with custom audiences. * **Your ad creative doesn't grab attention or convert** — Module 3 focuses on persuasive ad copy, effective visuals, and consistent branding. * **Your budget disappears without clear results** — Module 4 covers realistic budgeting, CPC/CPM/CPA models, and allocating spend across platforms. * **You're not getting results from Facebook or Instagram ads** — Module 5 covers Meta Ads Manager, lookalike audiences, placements, and A/B testing. * **LinkedIn and Google campaigns underperform** — Module 6 covers B2B targeting on LinkedIn, keyword and display targeting on Google, and measuring success through insights. * **You can't tell what's working and what isn't** — Module 7 covers key performance metrics, identifying underperforming ads, and refining campaigns with data. * **Your ads risk violating platform policies or losing relevance** — Module 8 covers ad policy guidelines, avoiding ad fatigue, and managing client expectations and reporting. * **You're not sure how to turn lessons into a real strategy** — Module 9 covers reviewing real-world campaigns and building your own mock ad plan. **Nothing Here Happens in Isolation** Weak targeting leads to wasted budget. Generic creative undermines even well-targeted campaigns. Fix these in silos, and you're still patching one leak at a time. This bootcamp connects the fixes, so by day's end, you're not holding scattered tactics — you have one connected process from targeting to optimization. **The Method Behind the Fixes** Rather than presenting abstract theory, each module follows a practical, hands-on structure: 1. **Identify the problem** — What typically goes wrong at this stage, and why 2. **Learn the framework** — A structured, repeatable method to address it 3. **Apply it immediately** — Through hands-on activities and platform practice 4. **Walk away with a tool** — Something usable in your very next campaign **What You'll Be Able to Do Differently** By the end of this bootcamp, you will be able to: * Create and manage effective paid campaigns across multiple social media platforms * Target audiences strategically and optimize ad delivery for maximum performance * Use analytics tools to measure, interpret, and improve ad results * Allocate budgets and manage bidding strategies effectively * Create ad content that drives engagement, clicks, and conversions **Who Faces These Problems (and Should Attend)?** * Digital marketing freelancers * Marketing agencies managing paid campaigns for clients **©2026 Mangates Tech Solutions Pvt Ltd. This content is protected by copyright law. Copy or Reproduction without permission is prohibited.** **Format** Practical, applied learning — hands-on platform exercises and activities built around real ad performance challenges. You'll practice solving the actual problems, not just discuss them. **For Teams Facing the Same Challenges** If your agency or marketing team is running into these issues collectively, this bootcamp is available as a customized in-house session — tailored to your industry, platforms, and specific pain points. Delivered on-site or virtually, with group pricing available. **📧 Contact us today to schedule a customized in-house session: [corporate@mangates.com](corporate@mangates.com)** **FAQs** **1\. Do I need prior experience in running ad campaigns to attend?** No, the bootcamp works for both beginners and experienced marketers looking to sharpen their skills. **2\. Is this bootcamp only for agency professionals?** Not at all it's built for digital marketing freelancers and agency teams managing paid campaigns alike. **3\. Will I learn how to actually set up campaigns\, not just theory?** Yes, Module 5 and Module 6 walk you through hands-on platform setup across Meta Ads Manager, LinkedIn, and Google Ads. **4\. What if my targeting always feels like guesswork?** Module 2 is built exactly for covering audience segmentation, buyer personas, and retargeting with custom audiences. **5\. Does the bootcamp cover budgeting\, not just campaign strategy?** Yes, Module 4 covers realistic budgeting, CPC/CPM/CPA models, and how to allocate spend across platforms. **6\. What if my ad creative isn't converting?** Module 3 focuses specifically on persuasive ad copy, effective visuals, and maintaining brand consistency. **7\. Is this bootcamp only about Facebook and Instagram ads?** No, Module 6 also covers LinkedIn B2B targeting and Google's keyword and display targeting. **8\. Will I leave with something I can actually use right away?** Yes, every module follows an identify-learn-apply structure, so you walk away with a tool usable in your very next campaign. **9\. Can this bootcamp be customized for our agency or marketing team specifically?** Yes, group sessions can be tailored to your industry and platforms, delivered on-site or virtually. **10\. What does the day actually involve besides lectures?** Hands-on platform exercises, activities, and a mock ad plan built around real ad performance challenges — practical application, not passive listening. **11\. What is the refund policy?** You are eligible to request a refund up to 7 days before the event.
Imagine -> 2 hours of MiniSprints -> Surprise and Delight
Sat, Aug 22, 5:00 AMWe are meeting in the board-room of the 55th floor of 318 Russel Street (The Abode). I'll be in the lobby till about 10 past, if you arrive late call me on 0447 591 141 and I'll come down and get you. Join the group chat via https://imagineering.cc/ ## **🛠️ Meetup Format (2 hours)** **⚡ Project Intros (5 minutes total)** Each participant gets **1 minute (hard stop)** to briefly share: * What they’re building * What they want to focus on today **🚀 Build Sprints (90 minutes total)** We’ll run **three focused build cycles**: * **25 minutes** of deep, uninterrupted building * **5 minutes** of casual chatting, sharing progress, and asking questions **🎤 Demos & Wrap-up (10 minutes total)** Each participant gets **1 minute (hard stop)** to: * Demo what they built * Share learnings or next steps This format balances **deep focus**, **collaboration**, and **show-and-tell**, while keeping things lightweight and fun.
Elevating Goals: Playing a Bigger Game
Sat, Aug 22, 12:30 AMEver felt like you were playing small and wanted to achieve more? Or that you felt like you were made for bigger things? This is the workshop for you! At our August workshop, we'll unpack what you can do to operate and perform at a higher level.
September Community Night - Christian Azuero and Paul Dart
Tue, Sep 1, 7:30 AMHello friends, This month we will (finally!) be an entirely standalone community event, not for profit and volunteer run. We have booked a large event space in the Multicultural Hub across from Vic Market. We are seeking a pizza / beer sponsor. **We can also really use additional volunteers to watch the door, help carry in food and drinks, or help with set up or clean up. Please send us a message if you're able to help.** This event will survive if people are involved and want to make it survive! Cheers, Lesley **Talk 1:** Oil Under Attack: War, Cyber Threats, and Global Energy Security This session explores how modern conflicts are reshaping global energy security by targeting oil and refinery infrastructure through both physical and cyber means. It examines how refinery process works, and how industrial control systems (ICS) within refineries, including SCADA, PLCs, and legacy protocols, can be disrupted or manipulated to create real-world consequences such as production outages, safety incidents, and supply chain instability. By drawing parallels with hands-on OT lab environments, the session demonstrates how attackers can impact critical processes, and how defenders can detect abnormal behaviors across IT and OT networks. It highlights the importance of bridging cybersecurity practices with operational realities to protect critical energy infrastructure in an era of hybrid warfare. **Speaker:** Christian Azuero is a cybersecurity specialist and Technical System Consultant at BMM Testlabs with over five years of experience across firewall auditing, threat detection, DFIR, and regulatory compliance. He designs hands-on Blue-Team and CTF learning environments, including the Hacker Escape Room platform used by students and cybersecurity communities across Australia. Christian holds an MSc in Network & Security from Monash University and multiple industry certifications, and is passionate about making cybersecurity and OT education accessible, practical, and fun. **Talk 2:** Introduction to Railways Railways are one of the few areas of critical infrastructure that actively invites the general public into their facilities, but despite most people having travelled on a train, few people understand the systems that control them. This talk assumes no prior railway knowledge and will give you an introduction to how train control works and include some of the speaker's anecdotes from working on both the design and cyber specialist sides of the fence for suppliers, clients and consultancies. **Speaker:** Paul Dart is a chartered engineer who now focuses on cyber security. He started his career in radio and communications engineering. Now everything is just computers speaking to each other he moved to cyber security and has delivered from boardroom to ballast across a variety of railway systems.
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