Brand Strategy Sydney

How PMs Build Better Systems for Planning and Delivery in 2026

We’re excited to bring you a special **ProductTank Sydney and Notion collaboration** this May 🥳 This session explores how product managers are **actually building systems for planning and delivery in 2026** i from roadmaps and priorities to team workflows and day-to-day execution. Product work today is messy. Tools are evolving quickly, expectations are higher, and there’s constant pressure to move fast without losing clarity. At the same time, many teams are shifting away from heavy processes toward lighter, more flexible systems that better reflect how work actually gets done. During this event, you’ll hear **real examples** from product leaders and community members on how they structure their work i what’s working, what’s not, and how they think about trade-offs. You’ll also get a chance to see **real Notion setups used by speakers** in their day-to-day work, including how they organise roadmaps, priorities and workflows in practice. We’ll feature a mix of practical talks and community showcases, along with **a Notion-led walkthrough of workflow automation** for PM use cases, showing how these capabilities are applied within real workflows. Expect actionable takeaways, candid Q&A, and plenty of time to connect with other PMs over food and drinks. ✨ Huge thanks to **Notion** for supporting this event and **Stone & Chalk** for hosting us at their Sydney space! This is a great opportunity to see how product teams are actually working today and walk away with ideas you can apply immediately.

Michel Ferreira (Figma) I think your Design system is Broke

Welcome Back CCX Sydney to our Events for 2026 from myself, Lydia, Sylvia and James and we are planning a bumper selection of speakers for the new year. Our Third event on April 21st will feature two speakers Michel Ferreira and a special guest speaker (To be Confirmed) As we previously mentioned with a new year we will also be looking to present at new venues and with new sponsors and our April event we will be kindly hosted by our friends at HI Pages Sydney. Our Main Speaker on the night is Michel Ferreira Design Advocate from Figma. About Michel Brazilian designer based in Sydney, transforming enterprise software experiences at Atlassian after pioneering design work at Shopify and Booking.com. With over 20 years of experience leading international design teams, He has driven user-centric innovation across top-tier tech companies while championing diversity and inclusion in the design community. Michel design philosophy blends strategic thinking, empathy, and a passion for creating intuitive digital experiences that solve real-world challenges. From reimagining Jira's platform to developing Shopify's fulfillment network, I've consistently delivered high-impact design solutions that drive business growth and user satisfaction. About Michel's Talk: I think your Design System is Broken Michel flexes our design systems muscles and challenges us to think deeply about the purpose of our components in our products. Drawing on his experiences at Shopify and Atlassian, as well as his A List Apart article, he argues your design system might be broken and needs to adapt or get left behind Our second Speaker on the night is Scott Obara Founder and CEO from Traceably About Scott Scott Obara is Founder and CEO of Traceably, a service design and journey management platform for organisations navigating complex, multi-channel services. He is a design and strategy leader with more than 18 years of experience across digital health, public policy, and enterprise transformation. His work focuses on helping teams better connect research, strategy, design, and delivery to keep customer experience aligned over time. About Scotts talk: In complex organisations, knowledge is often spread across research reports, journey maps, service blueprints, strategies, and delivery plans. Each artefact may be useful in isolation, but over time they often drift apart. Research gets forgotten, journey maps go stale, and delivery moves forward without a clear connection back to customer need. The result is misalignment, duplicated effort, wasted research, and services that fail to deliver their intended value. Drawing on experience designing and implementing journey management approaches in government and other complex service environments, this session explores how journey-driven alignment can help teams keep customer experience work connected over time. It looks at practical ways to structure and govern artefacts so they remain useful, trusted, and relevant as services evolve, and shows how organisations can create stronger links between research, strategy, design, and delivery. The session introduces practical models and approaches for linking customer insights to strategic intent, design activity, and delivery, along with a short demonstration of how Traceably helps make this easier to operationalise in practice. Please Not That we Will be in a New Venue for our April Event so please familiarise yourself with The location and Start Time. We hope to See you in April and are really looking forward to Hearing Michels talk on Design Systems, Is yours broken???

Australia Asia Business Investment Network Monthly Meet Up

Welcome to our meet up, where we unite, share and chat about day-to-day life, goals and plans, strategies, work life balance, business and investment opportunities. Smart casual attire. Belroy Hotel, Upstairs near terrace. Please look for "Meet Up" sign on Table Agenda Session 1: Introduction Session 2: Five-minute introductory presentation by participants Session 3: Networking Session Session 4: Closing Remarks ** Join our Asia Wealth Connect (AWC) community for support, opportunities and collaboration at [https://www.asiawealthconnect.com.au](https://www.asiawealthconnect.com.au) Hope to see you there. Please be on time and note the event can finish earlier depending on numbers

Building AI-Powered Retention Systems to Reclaim 20%+ of Lost Sales

THIS IS A TICKETED EVENT PLEASE GET YOUR TICKETS FROM BELOW LINK👇 https://events.humanitix.com/masterclass-in-marketing-klaviyo-automations-that-run-while-you-build ### Use the same AI-driven infrastructure as Gymshark, Hismile, and Glossier to convert traffic and maximise sales. ### **The Objective** In 2026, growth isn't about more clicks; it’s about **Retention**. 70% of your traffic leaves and never returns, costing you hundreds of thousands. This workshop is a focused sprint to implement **Klaviyo,** the world’s most powerful B2C marketing platform used by **193,000+ global brands**. Why? Because it’s not an email tool; it’s a revenue engine that has delivered **39x ROI**. **Requirement:** Bring your laptop. We are building, not just browsing. ### **The 90-Minute Implementation Roadmap** With the guided help of customer experience expert Emily Elvey, you will leave with proven **Autonomous Flows** live and running: 1. **The AI Smart-Capture Welcome Flow:** Like **Hismile** (who saw 43% YoY revenue growth from flows), you'll use AI to personalise the first 48 hours of a customer's journey based on their exact browsing behavior. 2. **The Revenue Recovery Cart Flow:** Implement the exact high-intent triggers used by **Gymshark** to recover a massive 20% lost carts 3. **The Predictive Win-Back:** Leverage Klaviyo’s predictive analytics to identify "at-risk" customers before they churn, triggering the perfect offer at the perfect time. ### **The Network Advantage** You aren’t building in a vacuum. You’ll be working alongside a curated group of **B2C Founders.** * **Collaborative Problem Solving:** Peer-review your flows with founders facing the same scaling challenges. * **Strategic Networking:** Connect with the Fishburners B2C community to share insights on ROAS, supply chain, and tech stacks. ### **Why This Works:** * **Authority:** Learn the stack used by **Mattel, TaylorMade, and Liquid Death.** * **Efficiency:** Klaviyo delivered **39x ROI** by turning static emails into predictive revenue engines. * **Immediate Impact:** This is a **Live Activation.** You will switch on your first automation before the session ends. *Limited capacity to ensure 1-on-1 implementation support from Klaviyo experts.* *** **About Fishburners:** **Fishburners is Australia’s largest start-up community, providing over 1000+ entrepreneurs a year with access to investment and economic development opportunities, mentoring, facilities and educational resources. Fishburners is based in Sydney, NSW and since their inception in 2011, Fishburners has impacted over 35,000+ entrepreneurs, held 15,800+ events, created 12,200+ jobs, helped start-up businesses raise $1B+ and partnered with 2,000+ enterprises, universities, and other organisations.**

Stranger Soccer's 6-a-side match @ Fairfield!

Hey mates! If you're looking for a 6-a-side kickoff, we have it happening at **Fairfield every Tuesday from 6-7 pm**! Joining us is easy! Just download the Stranger Soccer app and register for free. Use the code **WELCOME** to book your first game for free if you're playing with us for the first time. We hope to see you on the pitch!

Executive to Entrepreneur: Business Masterclass Dinner

**The Ultimate Event Playbook** **How to Use Events to Build Trust, Authority and Revenue** For businesses, visibility alone does not convert into growth. Trust does. Authority does. Momentum does. This workshop demonstrates how businesses can use strategically designed events, not as one-off marketing activities, however as structured growth levers that accelerate credibility, build communities and generate measurable ROI. Participants will leave with a clear framework for choosing the right event formats, executing them effectively and converting event engagement into revenue. **Three Key Takeaways** **1\. Events Are Trust Accelerators\, Not Marketing Add\-Ons** Well-designed events position founders as category leaders. The right format builds authority faster than months of digital content. **2\. Focus Beats Volume** Three repeatable event strategies executed consistently outperform ten scattered appearances. Strategic design reduces burnout and increases ROI. **3\. ROI Comes From Follow\-Up\, Not Applause** The true commercial return of events is realised in structured post-event nurturing, partnerships, and relationship conversion, not attendance numbers. **About The Speaker** **Evob ‘E' Yesus, Founder, Chief Events Officer** With over 20 years in the event industry, Eyob Yesus partners closely with clients to create experiences that connect people, build communities, and support their missions. **Event management isn’t just his profession, it’s his passion.** What sets Eyob apart is his creative-first, solution-focused approach, always centred on engagement. He believes the future of human connection is events, and that this evolving platform remains one of the most powerful ways to deliver meaningful connections and unforgettable experiences. **Father of Three \| Husband\| Event Creative \| Dynamic Doer \| Basketball Enthusiast** **333 Events Organised** **19504 Connections** **5000 Attendees (Largest Event Managed)** **Agenda** **5:30 pm to 7:00 pm** Arrival, Dinner and Networking Check in, enjoy dinner and drinks, and begin networking in a relaxed setting. **7:00 pm to 7:30 pm** Masterclass: Eyob Yesus delivers an interactive session on how to strategically design events that accelerate credibility, build communities and generate measurable ROI. **7:30 pm to 9:00 pm** Open Discussion and Final Networking Continue conversations, ask questions and build meaningful connections. **Who Should Attend** * Business owners and entrepreneurs looking to grow * SME founders wanting more leads and visibility * Professionals considering starting a business * Leaders who want clarity and confidence around paid marketing **Limited Seats Available** This is an intimate event designed for quality conversations and practical value. The atmosphere is relaxed, friendly and welcoming. When like-minded people are in the same room, it makes a massive difference. Conversations flow easily, connections feel natural and ideas are shared openly. It is an open setting where everyone is approachable, supportive and connected through a shared entrepreneurial mindset.

CabraVale Pickleballers - Central Pick Tuesday High Intermediate Night

**CabraVale Pickleballers – Tuesday Intermediate Night Indoor play (not suitable for beginners). Strict attendee limits, please ensure you are booked in to attend (not on the waitlist).** 📍 **Location:** Central Pick (Premium purpose-built indoor pickleball venue) ⏰ **Time:** Tuesdays, 7:00 PM – 9:30 PM 💰 **Cost:** $20 per player 🎾 **Courts:** 8 indoor pickleball courts 💥 **Level:** For intermediate players looking for competitive and high intensity games Step into Sydney’s brand-new, purpose-built indoor pickleball venue for an exciting night of fast-paced action! Our Tuesday session at Central Pick is designed for players who know the game, are comfortable with scoring, and are ready for strong competition in a premium environment. 🚫 **Please note:** This session is **not for first-timers or lower level players** due to limited court availability. If you’re new to pickleball, we recommend joining our Saturday or Sunday sessions, which are beginner-friendly. 🔹 **What to bring:** ✅ Your paddle (or borrow one of ours) ✅ Comfortable sportswear and non-marking court shoes ✅ Competitive spirit and energy for great games Make sure to RSVP early to secure your place! **Cost:** $20 per person. Cash or PayID accepted. **How to Join:** Please RSVP to reserve your spot. On arrival, check in at the event desk and mark off your name before playing. If paying via PayID, please include your name and the date of the session (e.g., "Jane Doe 10 Sept") in the payment description. **Disclaimer:** By RSVPing to this event, you voluntarily accept all risks of injury or damages to your property. CabraVale Pickleballers takes no responsibility for injuries or damages to your property. Photos and videos may be taken during these sessions for use on our social media and marketing materials. By RSVPing, you consent to the use of your photos and videos for these purposes. Follow us on Instagram **(@cabravalepickleballers)** to stay updated with any changes. RSVP now and experience CabraVale Pickleballers at Central Pick! 🎾🔥

☕️📚Books,Brews&Breakthroughs-A coffee catch‑up for people into self-development

☕✨ Hungry for growth? Ambitious about success? If you’re the kind of person who thrives on big dreams, loves diving into self‑development books, and believes in taking bold action toward your goals, then this gathering is for you! We’re creating a space where like‑minded visionaries come together over coffee to: Share our aspirations and breakthroughs Swap insights from our latest reads, podcasts, and discoveries Inspire each other with fresh ideas and practical steps Build genuine connections that fuel both personal and professional growth Think of it as your Saturday evening recharge: a blend of caffeine, conversation, and collective momentum. 🤩🙌 Bring your curiosity, your goals, and your stories—because success isn’t a solo journey, it’s a shared adventure.

Start with Why ~ Coffee catchup where every sip sparks a new perspective.

PLEASE BE ADVISED! We will be outside the cafe, near the stairs to the chessboard area. NOT IN THE CAFE. Discover your ‘why’, build with intention, and connect with like-minded people who are ready to create, grow, and 10X their lives. A friendly meetup with like-minded people that love learning and growing🙌Let’s grab a cuppa coffee or matcha and connect over what fuels our growth. Whether you're into books that challenge your mindset, habits that build a better you, or future goals that you are excited about, lets enjoy talking about how we evolve—this is a friendly space to share ideas, swap inspiration, and cheer each other on!🤗

Online Photography - The letter W

Why War Rather Than a Deal? How Bargaining Can Break Down

As the conflict between the United States, Israel, and Iran unfolds in real time, it raises one of the oldest question in politics: why do wars start? The familiar answers are tempting — greed, power, hatred, the darker instincts of human nature. But they are often too simple. War is ruinously expensive for both sides, and almost any deal is better than destruction. The costliness of war is precisely why it remains the exception rather than the rule — rivals usually prefer to loathe one another in peace rather than fight. The book we will be looking at in May takes that observation seriously. Instead of asking why humans are warlike in general, it asks a sharper question: if peace is usually the better choice, why do deals collapse and wars break out anyway? By mapping the specific strategic breakdowns — miscalculations, hidden uncertainties, promises that can't be kept — that derail even willing parties, it offers a diagnostic framework for understanding why conflicts erupt despite overwhelming incentives to avoid them, and how those same insights can be used to chart a path to peace. Come along and let's dig in. **Primary Reading:** ***[Why We Fight Summary](https://1drv.ms/b/c/adb4f7488b2eef0a/IQCksASUdxdGRogAVU6VPwJjAeOtxA7Gdo9LgvTDTezGwjs?e=jwHnwr)*** (A 38-page guide prepared for this meetup) **The Book:** ***Why We Fight: The Roots of War and the Paths to Peace* (2022) by Christopher Blattman.** Christopher Blattman is a professor at the University of Chicago who has spent decades doing something rare in conflict studies: actually going to war zones and high-violence communities to run rigorous field experiments and test his theories against reality. Drawing on political science, economics, and psychology, he builds a framework that applies equally to international wars, civil conflicts, drug cartel turf wars, and street gangs — the same underlying logic, he argues, explains them all. His central claim is that war is almost never inevitable — peace and compromise are almost always available, and almost always better for both sides. When wars do break out, it is because one of five specific mechanisms has caused the logic of peace to collapse: **(1) Unchecked interests** — leaders pursuing personal gains at their people's expense; **(2) Intangible incentives** — goals like honour, ideology, or religious duty that no material deal can satisfy; **(3) Uncertainty** — where private information and the temptation to bluff make it rational to call an adversary's hand; **(4) Commitment problems** — when a rising power cannot credibly promise not to exploit its future advantage, making conflict feel safer than a deal that won't hold; and **(5) Misperceptions** — when leaders systematically misjudge their enemy's strength, intentions, or resolve. The guide we prepared should give you a solid grounding in all of these ideas, but I hope it leaves you wanting more and that you will track down the book. It is easily available as an ebook and audiobook, and likely in libraries. If you want to buy a physical copy, you may need to order one, so don't leave it too late. One honest caveat: although Blattman writes for a general audience — enlivened by his firsthand accounts of fieldwork in war zones and gang-controlled neighbourhoods — this is a substantial book that requires some effort. One request, though: only arrive having done some reading. The summary guide is there precisely for this — it won't take long and it will make the evening far more rewarding. We've all sat through discussions that devolve into "well, Netanyahu is just..." or "the Ayatollahs are simply..." and while those conversations have their place, they're not what the Big Ideas Book Club is for. Blattman's whole project is to get beyond personality and prejudice to the structural forces that drive conflict. Come ready to think at that level, and the discussion will be genuinely illuminating. Join us for a drink (and optional meal) at 6:30pm on Monday, 4th May, on the 2nd floor of the Keg & Brew Hotel in Surrey Hills (i.e. up two flights of stairs). The venue is conveniently located near Central Station and the Light Rail. Do the reading and bring along your favourite war to discuss, and maybe we can also help deescalate the parking-spot war you are currently waging with your neighbours. 😊 Hope to see you there! P.S. Please adjust your RSVP if you have indicated that you will come but are no longer able to do so. This is courteous to other people if there is a waitlist. \-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\- These are just some optional links to consider to supplement the main reading. But please do the reading! Feel free to pass on other useful links in the discussion section. **Video & Audio** * Talks and Podcasts with Blattman: [Blattman Presentation on the Book (1 hr)](https://www.youtube.com/watch?v=-d57pqL-9cg&t=1096s) [Vox’s Weeds podcast with Blattman on Spotify](https://open.spotify.com/episode/6tC2NJ1WaMO4MlYi3zdEuX) [Interview at the U.S. Institute of Peace](https://www.youtube.com/watch?v=Q_vyJj-l3nY&t=182s) (Now the Donald J. Trump Institute of Peace!) **Written** * Blattman's writing on the book: [5 Key Insights -- The Next Big Idea Club](https://nextbigideaclub.com/magazine/fight-roots-war-paths-peace-bookbite/34151/) [The Roots of War - Boston Review](https://www.bostonreview.net/articles/the-roots-of-war/) [Five Reasons War Happen](https://mwi.westpoint.edu/the-five-reasons-wars-happen/) [Blattman on the prospects of war with China](https://chrisblattman.com/blog/2022/10/26/the-prospects-for-war-with-china-why-i-see-a-serious-chance-of-world-war-iii-in-the-next-decade/) * Summary of the book: [Tosummarise book summary](https://www.tosummarise.com/book-summary-why-we-fight-by-chris-blattman/) * Other books. If you are interested in how historians rather than political scientists approach the causes of war, two books worth knowing about are listed below. Geoffrey Blainey — one of Australia's most eminent historians — argues in his 1973 classic work (now updated to 2025) that wars typically begin when nations hold conflicting beliefs about their own relative power, a thesis that maps onto Blattman's uncertainty and misperceptions mechanisms. Richard Overy's recent book takes a broader and darker view, surveying the deep biological, psychological, and cultural foundations that make humans a persistently warlike species — essentially the kind of sweeping "why are humans aggressive?" question that Blattman deliberately sets aside in favour of his sharper diagnostic approach. \- Blainey \(2025\) The Causes of War \- Overy \(2024\) Why War?

129) Let's Try Frisbee Golf?! 🥏⛳

[Cost: $25? - Social Session, Full Details TBA] [Lunch/Dinner: Anywhere you want!] [\~Idea Credit: to Michael King🔥] @Olympic Park! Hello!!! The stuff you can Find on the Internet!... 👌 If you thought Frisbee & Golf Couldnt Exist at the Same Time?? ... Jokes on you!... It's the 21st Century! so LoL! 😂 Well, If your crap at Golf... You'd be Hella Bad, if you can't Throw a bloody Frisbee! So, Come, Saddle Up... & Try this Ridiculous Unheard Sport! Then Food & Drinks, wherever you want If you can be Host, let me know, Thanks!\~ I Hope this sounds like Fun & a Good Event to you ✌ Hope 2 See you! :) \*\*\* Usual Info\*\*\* We can throw in some late Lunch or Dinner as well But, there could also be something straight afterwards (Maybe a Movie? Or, Mini Games Night Right After??...) & Everyone! are Welcome to join 🔥👍 🖖 The plan is to Eat, Drink & Socialize! This Event can be just to Break the Ice, for Newer Members & hopefully meet some rad, local West Side ppl, who would like to meet another/New circle of Friends 👍 So Come with an "Open" mind, & hopefully... you'll meet your next Crew or BFF\~ but Let's Continue with Our NY Resolutions, for the New Year, With some Awesome New Local ppl! Cheers! & Welcome to the Fam 👌 \- Dez