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Brand Strategy Sydney

Connect with Sydney's Brand Strategy Experts

Sydney Wilderness Trails and Fireside Chats

Sun, Nov 8, 9:00 AM
From Wilderness Trails and Campfire Social Nights

Join us for an afternoon of exploring one of Sydney’s beautiful coastal trails, followed by a relaxed evening gathered around a fire. We will start with a moderate hike to take in the scenery and stretch our legs, giving everyone a chance to catch up and enjoy the fresh air. As the sun begins to set, we will head to a nearby spot to settle in, light a fire, and spend the rest of the evening sharing stories and good conversation. This event is for anyone who enjoys spending time in nature and values genuine, low-pressure conversation. Whether you are a regular with our group or haven't joined us on a trail yet, you are more than welcome to come along. Please bring comfortable walking shoes, a layer for when the temperature drops, and anything you would like to eat or drink while we sit by the fire. If you are planning to come, please take a moment to update your RSVP so we know how many people to look out for at the trailhead. We look forward to seeing some familiar faces and meeting a few new ones.

1 attendee
Data Driven or Data Distracted!

Data Driven or Data Distracted!

Tue, Oct 27, 7:00 AM
From Sydney Creative Customer Experience (CCX)
4.7

Our CCX Sydney October event features a very lively and topical panel discussion entitled Data Driven or Data Distracted We will be applying a $10.00 cover charge to cover Food and drinks and on this occasion will be kindly hosted by the ONSET https://theonset.com.au The Onset is a specialist recruitment business deeply connected to Australia’s design and technology ecosystem. They work with ambitious companies, brilliant industry experts and a wider group of specialists across data, AI, design and transformation through The Omnia Collective. About the session **How Product, Design & Engineering actually use evidence to make decisions** How much data do we really need to make better product decisions? And when does being “data-driven” start getting in the way of good product thinking? For this CCX Sydney session, we’re bringing together four practitioners from different corners of the product ecosystem — analytics, strategy and service design, UX/CX, and engineering — to explore the role data and evidence actually play in product development and delivery. Each speaker will have **15 minutes to make their own case** for — or against — being **DATA-DRIVEN OR DATA-DISTRACTED**. Rather than presenting a single view, they’ll challenge us to look at how research, analytics, customer insight, AI, product requirements engineering and data can influence the decisions we make — from defining the problem and creating the PRD through to designing, building and releasing the product. Our speakers bring four very different perspectives: **Olga Pasikova\, Senior Analytics Director; Rob Tot\, Strategy & Service Design Lead; Thomas Shillingford\, UX \| CX \| Strategy \| AI and Author; and David Berigny\, Forward Deployed Engineer\.** Each panel member will bring their own experience, provocations and examples to the question: **when does data help us make better decisions — and when does it simply give us more information to react to?** Then we turn up the heat. Following the four presentations, **Sophie Greenfield, Senior Product & AI Designer at CBA**, will lead a lively panel discussion, bringing the speakers together to challenge each other's perspectives and explore the tensions between data, evidence, intuition, customer understanding and design judgement. Because being data-driven sounds simple. **Knowing what data to trust, what it actually means, and when to ignore it is where things get interesting.** **About our Panel:** ### Olga Pasikova **Senior Analytics Director** Olga Pasikova is a Senior Analytics Director and experienced digital analytics specialist with more than a decade working across data, analytics and digital measurement. She brings a strong ability to translate complex analytics challenges into clear strategic direction, helping teams use data to understand behaviour, measure outcomes and make better-informed decisions. Olga is also an active member of Sydney’s data and analytics community. ### Rob Tot **Strategy & Service Design Lead** Rob Tot is a Strategy and Service Design Lead who works at the intersection of customer needs, business strategy and service innovation. His work brings together strategic thinking and human-centred design to help organisations navigate complex problems, uncover opportunities and turn insight into meaningful product and service outcomes. ### Thomas Shillingford **UX \| CX \| Strategy \| AI \| Author** Thomas Shillingford is a UX and CX strategist, designer, author and speaker with extensive experience across digital products and customer experiences. His career has included work spanning research, customer journeys, interaction design, usability, design strategy and large-scale digital transformation. More recently, Thomas has been exploring the impact of AI on design practice, including how AI is changing design systems, strategy and the role of human judgement. ### David Berigny **Forward Deployed Engineer** David Berigny is a Forward Deployed Engineer working at the intersection of technology, product development and real-world customer problems. His role brings engineering directly into the product development process — translating customer and business needs into practical technical solutions, testing ideas in the field and using evidence from real-world implementation to inform what gets built and how it evolves. ### Sophie Greenfield FACILITATOR **Senior Product Designer & Facilitator** Sophie Greenfield is a Senior Product Designer at Commonwealth Bank with more than 20 years’ experience across UX, product design, research and digital strategy. Her career has spanned product strategy, customer research and experience design across organisations including CommBank, Westpac and ING Direct. Sophie has a particular interest in the intersection of **data, customer insight, product strategy and AI-enabled design**. She has been exploring and teaching AI-enabled design practices, from research synthesis and hypothesis validation to rapid prototyping and new ways of working for designers. For **DATA-DRIVEN OR DATA-DISTRACTED?**, Sophie will facilitate the conversation between our four speakers, challenging their perspectives and helping unpack the bigger question: **when does evidence genuinely improve product decisions — and when can data become a distraction from understanding the customer?** We are so excited to be wrapping up the year with this awesome panel discussion hosted by new friends of CCX Sydney, the ONSET. [https://theonset.com.au/](https://theonset.com.au/) Lastly make sure you Join us for sponsored drinks from Amplitude post the event at a nearby bar: Amplitude is the AI analytics platform built for data analysts, PMs, and growth teams. It doesn't just report on what happened; it shows you why and what to do next, all self-serve and in real time. And we're buying drinks. Join us after the meetup at the Strawberry hills hotel Regards Kevin, Lydia, Sylvia, James and Carolina.

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42 attendees
Australia Business Investment Network Monthly Meet Up

Australia Business Investment Network Monthly Meet Up

Sat, Oct 24, 1:00 AM
From Australia Business Investment Network
4.7

Welcome to our meet up, where we unite, share and chat about day-to-day life, goals and plans, strategies, work life balance, business and investment opportunities. Smart casual attire. Belroy Hotel, Upstairs near terrace. Please look for "Meet Up" sign on Table Agenda Session 1: Introduction Session 2: Five-minute introductory presentation by participants Session 3: Networking Session Session 4: Closing Remarks ** Join our Asia Wealth Connect (AWC) community for support, opportunities and collaboration at [https://www.asiawealthconnect.com.au](https://www.asiawealthconnect.com.au) Hope to see you there. Please be on time and note the event can finish earlier depending on numbers

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8 attendees
Networking Drinks #33

Networking Drinks #33

Fri, Nov 6, 7:00 AM
From UX After Dark
4.7

Christmas is just around the corner! Come join us once again at **The Art Syndicate**, a unique wine bar and gallery nestled in Surry Hills for a relaxed evening blending local drinks and meaningful conversations. **Event info:** ✅ Discover amazing NSW wine, beer and spirits. ✅ Expand your network of designers & make connections that last. ✅ No formal talks or speeches *Check out my reviews on this page to see what others are saying!* **Venue information:**
 You'll find us at this art gallery & wine bar in Surry Hills. They exclusively offer a curated selection of NSW-based wine, beer and spirits! There is even art for sale! **Check them out on socials:** https://www.instagram.com/theartsyndicate.com.au/ **How to find us:**
 We are on Bourke Street, a short walk from Oxford Street or Central Station. **Join our What'sApp group:**
 You'll find this link in the "Event Chat" section of this page :D Cheers, Josh

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18 attendees
Stranger Soccer's 6-a-side match @ Fairfield!

Stranger Soccer's 6-a-side match @ Fairfield!

Tue, Oct 27, 7:00 AM
From Stranger Soccer Sydney
4.9

Hey mates! If you're looking for a 6-a-side kickoff, we have it happening at **Fairfield every Tuesday from 6-7 pm**! Joining us is easy! Just download the Stranger Soccer app and register for free. Use the code **WELCOME** to book your first game for free if you're playing with us for the first time. We hope to see you on the pitch!

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1 attendee
Improving Your Business with AI Agents (with Georges River Council)

Improving Your Business with AI Agents (with Georges River Council)

Fri, Oct 30, 7:00 AM
From Western Sydney Tech Innovators
4.8

**A free evening with Georges River Council, part of NSW Small Business Month** Join Georges River Council and Western Sydney Tech Innovators (WSTI) to see how AI agents can take on everyday tasks in your business. **You must reserve your spot** at https://www.eventbrite.com.au/e/improving-your-business-with-ai-agents-tickets-2002685750992 **On the night** * A panel on AI trends and how local businesses are using AI. * A live demonstration of AI agents and generative AI tools handling real business tasks. * Examples you can apply in your own business * Q&A with the panel * Time to meet other local business owners * Food and refreshments throughout the evening **Who it is for** Business owners and operators: whether you’ve been in business for years, are just getting started, or simply want to become better connected with the local business community, you’re welcome to join us. This session will help equip you with practical insights and real-world examples to help your business innovate and grow. **Getting there** See the details at the Eventbrite registration page. **Registration** Registration is through Georges River Council's Eventbrite page. More details and RSVP here: https://www.eventbrite.com.au/e/improving-your-business-with-ai-agents-tickets-2002685750992

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10 attendees
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Frequently asked questions

Meetup is a platform for discovering and participating in local events and groups centered around shared interests. People use it to connect with communities and attend events both in-person and online.

To find brand strategy events in Sydney, search for specific keywords like 'brand strategy' on Meetup. You'll access a variety of group activities featuring brand management professionals.

Absolutely! Meetup provides opportunities to connect with brand professionals in Sydney. By joining relevant groups, you can engage with industry experts and expand your network.

The frequency of events varies by group, with some hosting regular meetups and others meeting occasionally. Check specific event schedules on the group page.

There are events for all skill levels, including beginners. Many groups offer introductory sessions where newcomers can learn the basics and build their confidence.

Creating a Meetup account is free. However, some events might have fees set by the hosts to cover costs. Always check event details for specific costs.

Yes, you can start your own brand strategy group in Sydney. By creating a group, you can invite others to join and organize events that align with your focus.

To join a group, log into Meetup, search for groups focused on brand strategy in Sydney, and simply click 'Join' on groups that interest you.

If there isn't a specific group for your niche in brand strategy, consider starting your own, or wait as new groups frequently form, expanding available options.

Meeting new people is a common goal, but attendance varies by event. Engaging actively with the community increases your chances of making connections.

You can RSVP 'No' if you can't attend an event. It's courteous to update your status to help organizers plan effectively.

To RSVP, log into Meetup and navigate to the event of your choice in Sydney. Click 'Attend' to let organizers know you'll join the event.

Not all events are in-person; some brand strategy events are hosted online, offering flexibility for participants to join from anywhere.

While Meetup facilitates introductions, success in networking depends on your active participation and interaction with others in the community.

Organizational quality varies by group. Reading reviews and checking group activities can help gauge logistics. Contacting hosts for more info is advisable.