Content Marketing Sydney

Sydney SEO Collective - Frederic Chanut (The AI Attribution Gap)

The Sydney SEO Collective is back for our November 2026 meetup! After a month off in October, we're returning with a question every SEO is being asked right now: what is AI search actually worth? This month, we're thrilled to have Frederic (Freddy) Chanut, Founder and Executive Chairman of In Marketing We Trust, as our keynote speaker. He'll be presenting "The AI Attribution Gap: What AI search is actually worth." AI assistants read everything we publish and send almost nobody back, and our analytics stack was never built for that trade. Most teams can now tell you whether they show up in AI answers. Very few can tell you what that visibility earned the business. In this 30-minute talk, Freddy will present seven instruments that turn the question from "are we visible" into "what did it earn". The first four are free, and you can have them running by Friday. The next three are about getting your answer heard in the boardroom, so you can walk into your next budget conversation with numbers instead of screenshots. Freddy is a Sydney SEO industry veteran and founder of In Marketing We Trust, where he works at the intersection of search, data, growth and AI. He's spent over 15 years looking at the web through Google's Goggles, holding CMO, Managing Director and head of inbound marketing roles along the way. Today he helps mid-market and enterprise teams across APAC build growth engines and teams for their businesses. [https://www.linkedin.com/in/fredericchanut/](https://www.linkedin.com/in/fredericchanut/) **Make sure to RSVP and grab your ticket!** **Keynote Presentation:** The AI Attribution Gap: What AI search is actually worth **Sponsored By:** [Finder](https://www.finder.com.au/) [Prosperity Media](https://prosperitymedia.com.au/) **Location:** Finder AU Level 10, 99 York St, Sydney NSW 2000 **Hosts:** Matt Corke - Head of SEO at [Finder](https://www.finder.com.au/) Aaron Taylor - General Manager at [Prosperity Media](https://prosperitymedia.com.au/) **Note:** Australia's number one SEO, Regan McGregor, is overseas this month, so SEO veteran Matt Corke, Head of SEO at Finder, is stepping in to co-host alongside Aaron Taylor. **Running sheet:** 6pm - 6.30pm - Arrive, Finder AU - Level 10, 99 York St, Sydney NSW 2000 6.30pm - Introduce SEO Collective, Speakers 6.30pm - 6. 45pm - SEO news, algorithm updates, SERP volatility 6.45 - 7.00pm - Intermission **7pm - 7.45pm - Keynote: Frederic Chanut - The AI Attribution Gap: What AI search is actually worth** **7.45pm - 8pm - Q & A Session** 8.00pm - Networking **SEO Collective Organisers:** Regan McGregor - https://www.linkedin.com/in/regan-mcgregor/ Aaron Taylor - https://www.linkedin.com/in/aarontaylorseo/ James Norquay - https://www.linkedin.com/in/norquay/ Dejan Mladenovski - https://www.linkedin.com/in/dejan-m/ Nik Ranger - https://www.linkedin.com/in/nik-ranger-06086a27/ Peter Macinkovic - https://www.linkedin.com/in/inkovic/ Peter Mead - https://www.linkedin.com/in/petermeadseo/ Paula Glynn - https://www.linkedin.com/in/paula-glynn/ Sally Mills - https://www.linkedin.com/in/sally--mills/ **SEO Collective Background:** SEO Collective is an extension of the Melbourne SEO Meetup, which started when the Brisbane SEO group first met up at the Ship Inn, Brisbane Southbank, 7th Nov 2008. The feedback we've had is that the Collective events have been a great way to meet others in the industry in a relaxed environment and share some tips and hints on what you might know that can help them become a better web marketer or developer. It's about asking those tough questions and getting group consensus on what is the possible implications or complications on a particular method or technique you're thinking of using. We encourage a mix of business owners, web developers, affiliate marketers, SEM and SEO professionals as we all have small tips that will help you perform better online and play smarter. SEO Collective is just a relaxed and informal session on digital and web marketing, come along and meet others in your community no matter if you're a business owner, consultant, in-house or part of a larger agency. ## RSVP now to claim your free ticket!

Online Photography - The letter S

FREE Surry Hills Market 1st Sat each month+ FREE picnic or buy food there

End-of-Year Social RSVP on Luma

​**No talks. No slides. Just dinner, drinks and a good WordPress chat.** ​**Let's finish 2026 without another slide deck.** Note: RSVP on Luma at https://luma.com/6p2mh2wb not on meetup. Date has been changed to Wed Nov 18th. ​I'm getting a small group of the WordPress Sydney community together at BrewDog South Eveleigh for an informal end-of-year catch-up. ​No presentations. No agenda. No pitches. Just a table of WordPress people having dinner, grabbing a drink and talking about websites, clients, freelancing, business, WordPress, or whatever else comes up. ​Come along to catch up with people you already know, meet a few people you don't, and unwind after another year working on the web. ​Registration is free. Everyone simply buys their own food and drinks on the night. ​**I'm keeping this one deliberately small. Only 15 places are available, so please register only if you're reasonably confident you can make it.** ​If plans change, please cancel your registration so somebody on the waitlist can take your place. RSVP on Luma at https://luma.com/6p2mh2wb

ESTWD Sun 5.30pm INTERMED drills Book https://opensports.net/pickleballinThePark

Book via https://opensports.net/pickleballinThePark CLUB MEMBERS ONLY. THIS SESSION IS FOR LOW INTERMEDIATE 2.6 - 3.0 PLAYERS ONLY. No beginners please. If unable to attend, please edit your RVSP and move yourself to "Not Going". DISCLAIMER: In accepting your RSVP to attend any of our events, you agree to voluntarily assume all risk of injury to yourself or damage to your property, however arising out of this event. You further agree not to hold the host and/or organizer of this event liable for any injury to yourself or damage to your property. FIRST TIMERS: You are not allowed to play in a social session until you have had a lesson so that you understand the rules and basic tactics. Coaching sessions are available from our club at a cost of $20.00 and are on this portal.

Meet up with your analytics peers and chat

**What's this all about?** On the second Wednesday of every month the digital analytics community gets together for one or two short talks in an informal setting. There's lots of time for open ended discussion and to socialise. Plus there's free drinks! Open to anyone interested in digital analytics, we have people ranging from beginners through to analytics gurus and from marketing through to technical spaces, and everything in between.

☕🍫 Coffee, Chocolate & New Friends (20s & 30s) – It's Back! 🎉

💰 **Membership Fee**: $10 one time only (Unlimited Events). Past attendees who have already paid are **FREE** to join again! Please send $10 via PayID to A MIU (0432847305) and send me a screenshot of your payment **before the event**. Thank you! Love chocolate? Join us **weekly** for a relaxed midweek coffee catch-up with fellow chocolate lovers who enjoy good conversation, sweet treats, and a friendly vibe. 🍫🍰 This is a **casual, low-pressure weekly social**, perfect if you: ✅ Love chocolate (dark, milk, or white 🍫) ✅ Want something social but easy after work ✅ Are new to Meetup or just want familiar faces ✅ Prefer smaller, welcoming groups ✨ **What to expect** ✅ Midweek coffee catch-ups ✅ Buy your own coffee (and dessert if you like!) ✅ Friendly, relaxed chats — no forced icebreakers ✅ Come for 10 minutes or stay the whole time ✨ **Good to know** ✅ This is a **weekly recurring event** ✅ Limited spots to keep the group comfortable! ✅ New members always welcome If you’re a chocolate lover looking for a chill midweek reset and a regular social routine, this one’s for you ☕🍫 Stay tuned for any further updates! Alison - 0432847305 **Did you have fun?** 😄🎉 If you could please leave a quick review in the pop-up **“How did you find it?”** when the event has ended and share your thoughts. Your feedback will help us make the next one even better! 💬✨ ✨ **Follow us on Instagram for the latest events, updates & social adventures!** ✨: https://www.instagram.com/newfriends_sydney?igsi=cG1ybjM3ZWc0c2wz&utm_source=qr 📝 **TERMS & DISCLAIMER:** ✅ If something has come up, please **Edit** your RSVP to ‘**Not Going**’ ASAP. This will allow others who are available to join. Thank you! 😊 ❌ **Late Cancellations** or **No Shows** will not be tolerated. You will forfeit the opportunity to join my future events!

English Conversation+Coffee & Make friends☕🍰🍮 (20-30s)

Hi Sydney Social Explorers, What’s better than an easy conversation at a cafe and enjoy the Saturday afternoon? We believe every person have their own stories. This isn't just an English practice session—it's a weekly journey where coffee becomes the catalyst for connection, **What Awaits You:** ☕ **Share Your Story in a Safe, comfy Space** * Bring your stories, curiosity and perspectives * Discuss meaningful themes like: * "The bravest decision I ever made" * "A cultural misunderstanding that taught me something beautiful" * "What 'home' means when you've lived between cultures" 🌍 **Learn Through Others' Journeys** * Hear how someone rebuilt their career in a new country * Discover parenting traditions from different cultures * Gain insights about navigating life transitions 🤝 **Build Genuine Friendships** * Connect with open-minded individuals who value depth * Form study groups, hiking buddies, or simply find your next coffee companion **Cost:** * **NEW members: Please prepare a one-off $10 membership donation/contribution IN CASH (No e-transactions),** Unlimited events in the future\*\*.\*\* * **Returning members: Free.** Past attendees who have already paid can join again free of charge!! * Come earlier if you can. **You will leave with:** * Practical wisdom from diverse life experiences * Deeper cultural understanding and empathy * New friendships that transcend surface-level connections * Enhanced English confidence through authentic conversations **Perfect For:** * You (Yes, [you....as](http://you....as/) you go through this page) :) * Those navigating life transitions or cultural adaptation * Anyone who believes we grow faster when we learn together *All English levels are warmly welcomed.* \*\*\* **What to Bring:** An open heart, curiosity about others, and money for your coffee/meal. *"We are all chapters in each other's stories. Come write with us."* **Note:** * This is **NOT** an event for you to seek for date opportunities. Please be sensible, pay respect to yourself & the others. Any inappropriate behaviour will be remove from the group **WITHOUT** notice & reported to the platform for further action. * RSVP is ESSENTIAL. And to be fair for all attendees & support the venue, (In an improbable circumstances) you may be ask to purchase a beverage/food for your own enjoyment. Please comply. Sydney Social Explorers reserved all rights of this event. We appreciate your support & understanding.

Sydney Singles Relational Lab — Facilitated Connection Experience

**Tired of dating apps and conversations that go nowhere?** **What if meeting new people could actually feel good again?** When we started Conscious Connections, I interviewed hundreds of people about dating and connection. And I kept hearing the same things: *"I'm tired of swiping and having the same conversations over and over."* *"I just want to meet someone I can have a real connection with."* *"Dating feels so superficial these days."* *"I'm exhausted by dating apps. I want to meet people in real life."* Underneath all those frustrations was the same longing: to meet people we can be ourselves with. To laugh, feel at ease, have meaningful conversations, and discover where a genuine connection might lead. 𝗧𝗵𝗶𝘀 𝗶𝘀 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁. Two hours that give you energy instead of taking it. Playful, warm, alive. People often leave surprised by how quickly strangers can feel human, honest and real again. 𝗙𝗿𝗲𝗲 𝘁𝗼 𝗥𝗦𝗩𝗣. 👉 $59 to book your place, and hear from people who've been: [https://consciousconnectionsclub.com/join](https://consciousconnectionsclub.com/join) Each booking is a place in our monthly Relational Lab. Your session date, time and Zoom link arrive by email within 24 hours. Booking close to a session? Go for it. We'll do our best to place you in it, or you'll join the following one. 𝗪𝗛𝗔𝗧 𝗜𝗦 𝗥𝗘𝗟𝗔𝗧𝗜𝗢𝗡𝗔𝗟 𝗟𝗔𝗕? A guided connection experience for singles who want more honest, playful, emotionally intelligent interaction. Less performance. Less pressure. Far less small talk. 𝗥𝗲𝗮𝗹 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻. 𝗥𝗲𝗮𝗹 𝗽𝗿𝗲𝘀𝗲𝗻𝗰𝗲. 𝗥𝗲𝗮𝗹 𝘆𝗼𝘂. It's a facilitated relational container rooted in psychology, emotional intelligence, attachment work, social dynamics, nervous system awareness and real-world human connection, made practical enough that you can actually live it instead of reading another 50 books about it. 𝗪𝗛𝗔𝗧 𝗛𝗔𝗣𝗣𝗘𝗡𝗦 \- Two hours of live\, guided connection games from your own couch \- Cameras on\, everyone present: you laugh\, play\, move and engage \- Facilitated in real time by Eloah\, with 15 years of experience\, and shaped around whoever is there \- An optional in\-person gathering afterward for those who join the session\, where applicable \- A WhatsApp thread to stay connected\, where applicable 𝗪𝗛𝗔𝗧 𝗬𝗢𝗨 𝗧𝗔𝗞𝗘 𝗪𝗜𝗧𝗛 𝗬𝗢𝗨 \- The felt experience of being fully yourself with people you just met \- Relational tools you carry into dates\, friendships\, family and every room you walk into \- For some\, new friends\, a whole new circle\, even a partner\. We've seen all of it grow from here\. 𝗧𝗛𝗜𝗦 𝗠𝗔𝗬 𝗕𝗘 𝗙𝗢𝗥 𝗬𝗢𝗨 𝗜𝗙 \- You value growth\, and you want it to feel good\, fun and playful \- You'd rather experience something than just consume more content \- You're craving social spaces with more depth \- You want deeper connection without forced intimacy \- You're open to meeting people in a more intentional way 𝗤𝗨𝗘𝗦𝗧𝗜𝗢𝗡𝗦 𝗣𝗘𝗢𝗣𝗟𝗘 𝗔𝗦𝗞 𝗪𝗵𝗮𝘁 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗵𝗮𝗽𝗽𝗲𝗻𝘀 𝗱𝘂𝗿𝗶𝗻𝗴 𝘁𝗵𝗲 𝘀𝗲𝘀𝘀𝗶𝗼𝗻? For 2 hours, you step into a parallel world where strangers stop feeling like strangers. We play connection games designed to drop the small talk, meet our common humanity, and exhale into the ease of being yourself with others. For some, it's the first time they've ever felt this. You're in control at all times, choosing your edges: playful and light, or bold and deep. Often, the lighter we play, the deeper it gets. We've seen people make lifelong friends, meet partners, even heal their relationship with a parent. It isn't therapy. It's what becomes possible when a space is held this well. 𝗜 𝗱𝗼𝗻'𝘁 𝘄𝗮𝗻𝘁 𝗮𝗻𝗼𝘁𝗵𝗲𝗿 𝗭𝗼𝗼𝗺 𝗰𝗮𝗹𝗹. 𝗪𝗵𝘆 𝗼𝗻𝗹𝗶𝗻𝗲? Neither would we, if the only calls we'd been on were meetings that drag on or webinars where someone talks at you. This is the opposite. Everyone's camera is on, everyone's playing, and you feel connected within minutes. Facilitated with mastery, online is as powerful as being in the room. We know, because we've run both for years. You come exactly as you are, from your own couch, with no outfit, no commute and no awkward entrance. Most people leave lighter than they arrived. 𝗪𝗶𝗹𝗹 𝗜 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗺𝗲𝗲𝘁 𝗽𝗲𝗼𝗽𝗹𝗲 𝗶𝗻 𝗽𝗲𝗿𝘀𝗼𝗻? After the online session, you're invited to an optional gathering in person, where applicable. It's your chance to practice what you've learned out in the world, without the small talk. Eloah chooses the place and time with care, based on who was present, the weather, what's happening in the city that day, and sometimes what the group discovered about each other's passions and hobbies. 𝗗𝗼𝗲𝘀 𝘁𝗵𝗶𝘀 𝗹𝗮𝘀𝘁 𝗯𝗲𝘆𝗼𝗻𝗱 𝘁𝗵𝗲 𝘀𝗲𝘀𝘀𝗶𝗼𝗻? The tools are yours for life. You'll notice them on your next date, in your next hard conversation, at your next dinner with friends. People come back months later and tell us how differently they now walk into a room. 𝗛𝗼𝘄 𝗶𝘀 𝘁𝗵𝗶𝘀 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝗳𝗿𝗼𝗺 𝗱𝗮𝘁𝗶𝗻𝗴 𝗮𝗽𝗽𝘀? Dating apps are a tool. Connection games are a tool, too. What matters is how they're designed, how we use them, and the intention we bring. Here, you're among people who chose to show up with curiosity and a genuine desire to connect. Instead of trying to impress someone through a profile or a string of messages, you experience one another in real time. You discover how people listen, laugh, express themselves, navigate vulnerability and respond to others. And you get to notice how you feel in their presence. 𝗛𝗼𝘄 𝗶𝘀 𝘁𝗵𝗶𝘀 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝗳𝗿𝗼𝗺 𝘀𝗽𝗲𝗲𝗱 𝗱𝗮𝘁𝗶𝗻𝗴? It's slow dating, and the long game is the shortcut. Instead of pairing you up, rotating you and praying for chemistry, most games are played with everyone together, so you meet each other as humans first. Many people leave with new friends, some with a whole new circle, and if more develops over time, it grows from a solid foundation. On a first date, people show their best face. Here, you see the full face, and your chances of falling for a real, imperfect human are much higher. 𝗜𝘀 𝘁𝗵𝗶𝘀 𝘁𝗮𝗻𝘁𝗿𝗮 𝗼𝗿 𝗮 𝘀𝗲𝘅𝘂𝗮𝗹 𝗲𝘃𝗲𝗻𝘁? This is a connection-to-self-first space. Many people who ask this have had experiences where things got sexual or romantic too fast, and it felt forced. Sexual energy is one of the most powerful energies there is, and it deserves respect. Here, you connect to all of yourself first, and then to others as whole people. You learn relational frameworks you can play as gently or as boldly as you choose. Some people arrive mending a broken heart, unsure they even want to date again. Others arrive ready for something wild and alive. Nothing is pushed on you, and you move at your own pace. 𝗪𝗵𝗼 𝗰𝗼𝗺𝗲𝘀 𝘁𝗼 𝘁𝗵𝗲𝘀𝗲 𝘀𝗲𝘀𝘀𝗶𝗼𝗻𝘀? People who want more depth in how they meet others. Some are new to the city and rebuilding their circle. Some are coming out of a long relationship and wondering where to start. Many have full, busy lives and still want more. Plenty are introverts who would never walk into a bar mixer. What they share: curiosity, an open heart and readiness to meet their equals. 𝗔𝗿𝗲 𝗽𝗲𝗼𝗽𝗹𝗲 𝗺𝘆 𝗮𝗴𝗲 𝘁𝗵𝗲𝗿𝗲? Sessions are open to every adult age, so who's there changes from month to month. What people share is readiness for real connection, and that tends to matter far more than a birth year. Many say their most surprising connection was with someone they'd never have swiped on, or who would never have swiped on them. 𝗛𝗼𝘄 𝗺𝗮𝗻𝘆 𝗽𝗲𝗼𝗽𝗹𝗲 𝗰𝗼𝗺𝗲? Groups are kept small by design, so you're never just watching a screen full of talking heads. Connection deepens when there's room for every voice. This is also where you meet your city's introverts: you thought you knew everyone, and they've been hiding. If you happen to be the only one on the day, it becomes a private 1:1 session with Eloah, normally $319, at no extra cost to you. 𝗪𝗵𝘆 $𝟱𝟵? You're investing in an experience most people never have, held by a facilitator with 15 years of experience. One game, one moment, can change the trajectory of your life. We keep it as affordable as possible so this glimpse of what's possible can reach everyone. We tend to overestimate the cost of doing something, and underestimate the cost of not doing it. Each session takes its own shape with whoever is present. Sometimes expansive. Sometimes intimate. 𝗕𝗼𝘁𝗵 𝗮𝗿𝗲 𝘁𝗵𝗲 𝗿𝗲𝗮𝗹 𝘁𝗵𝗶𝗻𝗴. 𝗖𝗼𝗺𝗲 𝗮𝘀 𝘆𝗼𝘂 𝗮𝗿𝗲. 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗯𝗲𝗶𝗻𝗴 𝗺𝗲𝘁. Free to RSVP. 👉 $59 to book your place: [https://consciousconnectionsclub.com/join](https://consciousconnectionsclub.com/join)

Sun-Day cafe☕️🍮🍨: Aspire to inspire with 🇯🇵🇰🇷🇨🇳🇹🇼🇭🇰 friends

Been here for decades or you just arrived this morning? :) This peaceful Sunday event is dedicated to you & our guests in **20-30s** who enjoy the **peaceful** **café vibe** & connect within the local East Asian community (Japan, Korea, Mongolia, China, Taiwan, Hong Kong, Macao, Guam and Saipan). **We accommodate BOTH Introvert & Extrovert (JUST NOT TROUBLEMAKERS)** \- through sharing your similar cultural background\, this small group allows you to share ideas\, experiences or even questions with people with respect & decency\. **Note: Due to limited capacity at the cafe, we will only welcome guests with valid RSVP of the event. Sydney Social Explorers appreciates your cooperation.** **Run-down (Need not to follow :P)** * **1st hour** will be sharing your cultural background, introducing some key phrases from your mother tongue (language). Share similarities & fulfil your curiosity - So bring the most interesting terms/phrases with you. * **2nd hour** will aim for an causal, relax English speaking environment. Topics are up to you, you may share questions, topics, life experiences or even ***MBTI***\~ * **There & after…**. It’s free flow, but if you feel peckish, stay with us for the “dinner session”. **Cost:** * **NEW members: Please prepare a one-off $10 membership donation/contribution IN CASH (No e-transactions),** Unlimited events in the future\*\*.\*\* * **Return members: FREE\~\~.** Past attendees who have already paid can join again free of charge!! **Remark\*** * Our community is well-regarded to be a safe & inclusive group. **Attendees are expected to treat ALL guests/peers with courtesy, respect and understand of their own cultural background. Sales pitch, promotion, hunting or any pick-up activities are STRICTLY prohibited**. **ANY** attendees with misconduct/anti-social behavior (& made other guests feel uncomfortable) will be **removed from the group without warning & report to the event platform for further action**. To help us to build & preserve a peace & comfortable environment, please reach out to the leadership team if you have any issues or concerns. Your report is 100% confidential. (***Sydney Social Explorers reserve all rights***) Please be considerate to your peers as you RSVP & respect the effort of organisers (not just our group, but all events - we are **speaking common sense/curiosity here**). We understand some last minute withdrawals due to unexpected life circumstances, however please try your very best to avoid such exceptional situations occur.

Coffee & New Friends - Café Social ☕ (20s & 30s)

Grab a coffee, meet new people and see where the conversation takes you! Whether you’re new to Sydney, looking to make friends or just keen to get out of the house, everyone’s welcome. Come solo or bring a friend. Our friendly host will introduce everyone and help keep the conversations flowing. No awkward introductions, just good coffee and good company! **Event Details** * **Cost**: Free. Coffee purchased separately. * **Parking**: 2 hours of free parking at Wilson Parking, Entertainment Quarter, Moore Park (subject to parking conditions). * **Everyone welcome:** Come solo or bring a friend! **How to Join** RSVP here on Meetup or register through keenout. Both are free! **Join on keenout:** [https://www.keenout.com.au/meetups/saturday-cafe-meetup](https://www.keenout.com.au/meetups/saturday-cafe-meetup) Fully booked? Join the waitlist! Spots sometimes open up, so you might still get a chance to join. **Stay Connected** **Instagram**: [https://www.instagram.com/keenout.com.au](https://www.instagram.com/keenout.com.au) **Facebook:** [https://www.facebook.com/keenout](https://www.facebook.com/keenout)

AzNConnecT Syd Networking Drinks - : Unlock Your Extra Income Streams