Content Marketing Berlin
Connect through content marketing meetups

Digital Marketing over Breakfast Berlin #97
Fri, Oct 9, 7:00 AM"Digital Marketing over Breakfast" is Berlin’s longest-running roundtable for growth-minded marketers (since 2018!)! Hungry for fresh ideas—and honest feedback—on your current marketing challenge(s)? Join fellow marketers over coffee & croissants to trade solutions for real-world growth problems. No slide decks, no sales pitches—just open conversation and actionable takeaways. Pull up a chair, bring your toughest issue, and help others tackle theirs. See you at the breakfast table! P.S. We speak German and English, usually the conversion will be in English About us: * Matteo Savio (Digital Ideas): passionate growth hacker with more than 10 years of experience in the implementation of data-driven marketing processes * Tobias Braam (Swell Growth Marketing): marrying product & marketing for over 15 years as growth strategist. Ex Amazon & eBay (DE) „Digital Marketing over Breakfast“ ist Berlins ältester Roundtable für growth-minded Marketer (seit 2018!)! Hungrig nach frischen Ideen - und ehrlichem Feedback zu deinen aktuellen Marketing-Challenges? Tausch dich mit anderen Marketern bei Kaffee & Croissants über Lösungen für reale Growth-Challenges aus. Keine Präsentationsfolien, keine Sales Pitches - nur offene Gespräche und actionable take-aways. Hol dir einen Stuhl, bring die größten Probleme mit und hilf anderen bei der Lösung Ihrer. Wir sehen uns beim Frühstück! P.S. Wir sprechen Deutsch und Englisch, in der Regel kommunizieren wir in Englisch

Berlin Mobile Marketing Community Afterwork
Thu, Oct 8, 3:30 PMJoin us for our **Customlytics & Friends: Berlin Mobile Marketing Community Afterwork** at the Customlytics office in Friedrichshain on 8th October. We are bringing together a selected group of the Berlin mobile growth community for a relaxed afterwork get-together. Beyond the networking, we are excited to feature two presentations around the question of "How do app marketers adapt their UA strategy as users shift from traditional search engines to AI?" **ChatGPT Ads for Mobile Apps** Did you hear that ChatGPT ads launched in Germany? Customlytics own Paid Media and ASO Lead, Louisa Eickbohm will give you some insights on ChatGPT as a new channel for your mobile marketing. **Building your own LLM and Answer Engine Optimization (AEO) strategy** Michele Paroli, Marketing Manager will share practical takeaways on building an LLM and Answer Engine Optimization (AEO) strategy. How do you makre sure AI models cite and recommend your business when users ask them questions? Last but not least, we will take the opportunity to toast to 10 years of Customlytics being around with some handcrafted cocktails from our Mixologist 🍹 **Agenda** * 5:30 PM: Arrival, meet and greet * 6:00 PM: Guest case presentation * 6:45 PM: Mixologist cocktails, finger food and Networking We’re looking forward to catching up and raising a glass with you! 👋 ORGANISER Customlytics is an app marketing & technology consulting agency from Berlin. We empower mobile apps to grow by establishing solid marketing analytics & technology infrastructure. Follow us on [LinkedIn](https://www.linkedin.com/company/customlytics) or visit our [website](https://customlytics.com/) to learn more.

How to Build AI Products for a Changing Market
Tue, Oct 20, 4:00 PMEvery bet you make in AI has a shelf life measured in months, not years. What you’re right about today, you may have to rethink by next quarter. For our **first community meetup at [Superhuman](https://superhuman.com/)'s new Berlin hub at Das Center**, we’re excited to welcome Ailian Gan, Head of Agents at Superhuman, to share what she’s learned from building AI products in a market that keeps changing. **✅ To attend the event**, please **register** **on Luma**: https://luma.com/uiiujjn1 💬 **About the talk** Building AI products means getting comfortable with change. New capabilities emerge, user expectations shift, and the assumptions behind your roadmap don’t stay true for long. Superhuman knows this firsthand. The company has grown from Grammarly’s AI writing assistant into a multi-product suite of apps and agents for productivity—all in a market that continues to evolve. Drawing on her experience building AI products at Superhuman, Ailian will share how she thinks about **spotting emerging user needs, deciding when to build before the opportunity is obvious, and using what you learn after launch to decide what comes next.** It’s about learning to build this way on purpose—making product decisions when the signals are incomplete, opinions compete, and understanding that what works today may not work tomorrow. 🎙️ **About the speaker:** **[Ailian Gan](https://www.linkedin.com/in/ailiangan/?utm_source=luma)** i*s Head of Agents at Superhuman. She leads teams building proactive AI agents that work across millions of apps and websites, helping people write, plan, research, organize, and move work forward. Ailian has deep product experience building AI-powered products for communication and productivity. She is also a founding board member of Women Defining AI, a nonprofit focused on closing the gender gap in AI through community-based learning. Originally from Singapore, Ailian spent more than a decade in Silicon Valley before recently relocating to Berlin.* ⏱️ **Agenda** **18:00–18:30** — Doors open \| Drinks and light bites **18:30–19:30** — Talk and Q&A with Ailian Gan **19:30–20:30** — Food, drinks, and networking 👋 **Registration and attendance** This meetup is designed for **experienced product managers, engineers, and engineering leaders interested in building AI products** in a fast-changing market. Capacity is limited, and confirmations will be prioritized for professionals with relevant experience in this area. **✅ To attend the event**, please **register** **on Luma**: https://luma.com/uiiujjn1 Please note that **only guests with a confirmed Luma registration will be admitted**. Due to limited capacity, we won’t be able to accommodate attendees who haven't registered. 📍 **Location** We’ll meet at Superhuman’s new Berlin hub at Das Center, Potsdamer Platz. Once a cinema in the former Sony Center, the space has been transformed into a modern hub for AI development. It’s also opening its doors for meetups and events, bringing people from Berlin’s tech community together to exchange ideas and connect.

Lerne Reden zu halten und Menschen zu begeistern | Berliner Rhetorikmeister
Mon, Oct 12, 5:00 PM
Kirby CMS Berlin • 13
Wed, Oct 14, 5:00 PMIf you work with Kirby CMS let's meet up, get to know and learn from each other! This meetup will take place once again at the lovely Basics09 Office in Kreuzberg near Schlesisches Tor.

How is AI changing the world beyond software?
Thu, Oct 22, 4:30 PMAfter a too long break, it's time to get together again. And the next meetup topic is: **"How is AI changing the world beyond software?"** We, *software* product builders, deal with AI every day in our product work. We can imagine where things are heading in the our *software* building world, but what about the rest of the world? Healthcare, education, logistics, the arts? What's actually shifting out there? To keep it real, I'd love each of you to bring a guest who does NOT work in tech or software. A teacher, a doctor, an architect, a chef... anyone with a perspective from outside our bubble. More details coming soon. Looking forward to seeing you all again!
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