Brand Strategy Melbourne
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GTM Mastery: A One-Day Strategy Session in Melbourne
Fri, Oct 9, 2:00 PM**Master Go-to-Market Strategy for Successful Product Launches** Master Go-to-Market Strategy in 1 day. Learn product positioning, pricing, sales alignment, demand generation, and launch planning to drive successful product launches. **Ready to secure your spot? 🎯 Register now and complete your payment securely via Stripe Checkout!** [Click Here](https://buy.stripe.com/8x2bJ1aam1YGeG4aeg2oE43) **Program Details** **Duration:** 1 Full Day (8 Hours) **Delivery Mode:** Classroom / Inhouse **Language:** English **Credits:** 8 PDUs / Training Hours **Certification:** Course Completion Certificate **Refreshments:** Lunch, Snacks, and beverages will be provided during the session **Every Successful Launch Has a Day One. This Could Be Yours.** **If you would like weekend training sessions, kindly reach out to us at [info@mangates.com](info@mangates.com) for availability and scheduling.** **The Problem Wasn't the Product** The product was ready. The team had spent months building it. But the launch fell flat, sales didn't know how to position it, marketing was targeting the wrong audience, and by the time anyone noticed, the momentum was already gone. That's not a product problem. It's a go-to-market problem, and it happens far more often than most teams realize. **The Moment a Launch Actually Comes Together** Picture this: a product manager walks into a launch planning meeting with a clear customer segment, a sharp value proposition, and sales and marketing already aligned on messaging. Instead of scrambling after launch day, the team is executing a plan they built together. That's not luck. That's a process, and it's exactly what this one-day workshop is built to teach. **How the Day Unfolds** * **Module 1: Introduction to Go-To-Market Strategy** — They learn what a GTM strategy actually is, why it matters, and how to get cross-functional stakeholders coordinated from day one. * **Module 2: Understanding the Target Market** — A case study pushes them to segment customers properly, using research tools to uncover real pain points and jobs to be done. * **Module 3: Crafting Unique Value Proposition** — Through a role-play, they sharpen product positioning into messaging and an elevator pitch that actually lands. * **Module 4: Product and Pricing Strategy** — A group activity has them testing pricing models against competitive scenarios, until the numbers align with real product-market fit. * **Module 5: Sales Enablement & Channel Strategy** — Scenario planning walks them through direct versus indirect channels, aligning sales messaging, and handling objections before they arise. * **Module 6: Marketing and Demand Generation** — They build awareness and conversion strategies, mapping out a real launch playbook for the marketing team to execute. * **Module 7: Operational Readiness** — A team activity surfaces the internal training, governance, and logistics needed so the whole organization is aligned before launch day. * **Module 8: Measuring Success & KPIs** — An exercise has them setting real business objectives and building the dashboards to track whether the launch is actually working. * **Module 9: Real-World Application & Case Studies** — By the end of the day, they aren't just theorizing, they're applying GTM frameworks directly to their own product, learning from real launches that succeeded and failed. **What Changes By the End** **Attendees leave able to:** * Understand core GTM frameworks and tools for product success * Identify target markets and define compelling value propositions * Develop pricing strategies that align with customer needs * Coordinate sales, marketing, and product for unified execution * Plan, launch, and evaluate GTM strategies using measurable KPIs **Who Finds Themselves Here** * Product managers * Marketing professionals * Sales leaders * Business development managers * Startup founders and entrepreneurs **Real Practice, Not Passive Listening** Every attendee works through case studies, role-play, and scenario planning, live, in the room. The scenario above isn't hypothetical, it reflects exactly what happens when teams launch without a coordinated plan, and how this workshop prepares them to launch with one. **©2026 Mangates Tech Solutions Pvt Ltd. This content is protected by copyright law. Copy or Reproduction without permission is prohibited.** **Bring This to Your Organization** Picture an entire product and marketing team walking into their next launch already aligned, on positioning, pricing, and messaging, before day one. This workshop is available as a customized in-house session, on-site or virtual, with group pricing for organizations ready to build that capability together. **📧 Contact us today to schedule a customized in-house session: [corporate@mangates.com](corporate@mangates.com)** **FAQs** **1\. Do I need prior leadership experience to attend this workshop?** No, this workshop works for both newly promoted leaders and experienced professionals looking to sharpen their skills. **2\. Is this only for doctors and nurses?** Not at all, it's built for anyone in a healthcare setting, including administrators, support staff, and students entering the field. **3\. Will I actually practice real scenarios\, or is this mostly lecture\-based?** You'll work through role-play, case studies, and simulation throughout the day, not passive listening. **4\. What if I struggle with speaking up during handovers or escalations?** Module 2 is built exactly for this, covering structured communication using SBAR to close common communication gaps. **5\. Does the workshop help with managing conflict\, not just clinical decisions?** Yes, Module 6 addresses workplace challenges directly, including conflict, stress, and burnout, alongside Module 3's focus on team dynamics. **6\. Is this relevant if I'm not in a leadership role yet\, but want to be?** Yes, it's designed to help anyone transitioning into leadership roles build the foundational skills needed for that step. **7\. Does the course cover patient safety\, or just team leadership?** Yes, Module 5 covers the direct link between leadership and patient safety outcomes, including quality practices and reporting culture. **8\. What if clinical governance and decision\-making frameworks feel unfamiliar to me?** Module 4 walks you through safe decision frameworks and governance basics using a real case study. **9\. Can this workshop be customized for our hospital or department specifically?** Yes, group sessions can be tailored to your organization and delivered on-site or virtually, with group pricing available. **10\. What do I actually walk away with at the end of the day?** A practical framework across all seven leadership areas, real practice through role-play and simulation, and a personal leadership growth plan, plus a Course Completion Certificate. **11\. What is the refund policy?** You are eligible to request a refund up to 7 days before the event.

GTM Mastery: A One-Day Strategy Session in Melbourne
Tue, Sep 29, 2:00 PM**Master Go-to-Market Strategy for Successful Product Launches** Master Go-to-Market Strategy in 1 day. Learn product positioning, pricing, sales alignment, demand generation, and launch planning to drive successful product launches. **Ready to secure your spot? 🎯 Register now and complete your payment securely via Stripe Checkout!** [Click Here](https://buy.stripe.com/8x2bJ1aam1YGeG4aeg2oE43) **Program Details** **Duration:** 1 Full Day (8 Hours) **Delivery Mode:** Classroom / Inhouse **Language:** English **Credits:** 8 PDUs / Training Hours **Certification:** Course Completion Certificate **Refreshments:** Lunch, Snacks, and beverages will be provided during the session **Every Successful Launch Has a Day One. This Could Be Yours.** **If you would like weekend training sessions, kindly reach out to us at [info@mangates.com](info@mangates.com) for availability and scheduling.** **The Problem Wasn't the Product** The product was ready. The team had spent months building it. But the launch fell flat, sales didn't know how to position it, marketing was targeting the wrong audience, and by the time anyone noticed, the momentum was already gone. That's not a product problem. It's a go-to-market problem, and it happens far more often than most teams realize. **The Moment a Launch Actually Comes Together** Picture this: a product manager walks into a launch planning meeting with a clear customer segment, a sharp value proposition, and sales and marketing already aligned on messaging. Instead of scrambling after launch day, the team is executing a plan they built together. That's not luck. That's a process, and it's exactly what this one-day workshop is built to teach. **How the Day Unfolds** * **Module 1: Introduction to Go-To-Market Strategy** — They learn what a GTM strategy actually is, why it matters, and how to get cross-functional stakeholders coordinated from day one. * **Module 2: Understanding the Target Market** — A case study pushes them to segment customers properly, using research tools to uncover real pain points and jobs to be done. * **Module 3: Crafting Unique Value Proposition** — Through a role-play, they sharpen product positioning into messaging and an elevator pitch that actually lands. * **Module 4: Product and Pricing Strategy** — A group activity has them testing pricing models against competitive scenarios, until the numbers align with real product-market fit. * **Module 5: Sales Enablement & Channel Strategy** — Scenario planning walks them through direct versus indirect channels, aligning sales messaging, and handling objections before they arise. * **Module 6: Marketing and Demand Generation** — They build awareness and conversion strategies, mapping out a real launch playbook for the marketing team to execute. * **Module 7: Operational Readiness** — A team activity surfaces the internal training, governance, and logistics needed so the whole organization is aligned before launch day. * **Module 8: Measuring Success & KPIs** — An exercise has them setting real business objectives and building the dashboards to track whether the launch is actually working. * **Module 9: Real-World Application & Case Studies** — By the end of the day, they aren't just theorizing, they're applying GTM frameworks directly to their own product, learning from real launches that succeeded and failed. **What Changes By the End** **Attendees leave able to:** * Understand core GTM frameworks and tools for product success * Identify target markets and define compelling value propositions * Develop pricing strategies that align with customer needs * Coordinate sales, marketing, and product for unified execution * Plan, launch, and evaluate GTM strategies using measurable KPIs **Who Finds Themselves Here** * Product managers * Marketing professionals * Sales leaders * Business development managers * Startup founders and entrepreneurs **Real Practice, Not Passive Listening** Every attendee works through case studies, role-play, and scenario planning, live, in the room. The scenario above isn't hypothetical, it reflects exactly what happens when teams launch without a coordinated plan, and how this workshop prepares them to launch with one. **©2026 Mangates Tech Solutions Pvt Ltd. This content is protected by copyright law. Copy or Reproduction without permission is prohibited.** **Bring This to Your Organization** Picture an entire product and marketing team walking into their next launch already aligned, on positioning, pricing, and messaging, before day one. This workshop is available as a customized in-house session, on-site or virtual, with group pricing for organizations ready to build that capability together. **📧 Contact us today to schedule a customized in-house session: [corporate@mangates.com](corporate@mangates.com)** **FAQs** **1\. Do I need prior leadership experience to attend this workshop?** No, this workshop works for both newly promoted leaders and experienced professionals looking to sharpen their skills. **2\. Is this only for doctors and nurses?** Not at all, it's built for anyone in a healthcare setting, including administrators, support staff, and students entering the field. **3\. Will I actually practice real scenarios\, or is this mostly lecture\-based?** You'll work through role-play, case studies, and simulation throughout the day, not passive listening. **4\. What if I struggle with speaking up during handovers or escalations?** Module 2 is built exactly for this, covering structured communication using SBAR to close common communication gaps. **5\. Does the workshop help with managing conflict\, not just clinical decisions?** Yes, Module 6 addresses workplace challenges directly, including conflict, stress, and burnout, alongside Module 3's focus on team dynamics. **6\. Is this relevant if I'm not in a leadership role yet\, but want to be?** Yes, it's designed to help anyone transitioning into leadership roles build the foundational skills needed for that step. **7\. Does the course cover patient safety\, or just team leadership?** Yes, Module 5 covers the direct link between leadership and patient safety outcomes, including quality practices and reporting culture. **8\. What if clinical governance and decision\-making frameworks feel unfamiliar to me?** Module 4 walks you through safe decision frameworks and governance basics using a real case study. **9\. Can this workshop be customized for our hospital or department specifically?** Yes, group sessions can be tailored to your organization and delivered on-site or virtually, with group pricing available. **10\. What do I actually walk away with at the end of the day?** A practical framework across all seven leadership areas, real practice through role-play and simulation, and a personal leadership growth plan, plus a Course Completion Certificate. **11\. What is the refund policy?** You are eligible to request a refund up to 7 days before the event.

Media Strategy for Digital Marketers: 1 Day Training in Melbourne
Wed, Sep 30, 2:00 PM**Summary** Build practical coaching skills to empower employees, improve performance, handle difficult conversations, and create a culture of trust, growth, and accountability. **Ready to secure your spot? 🎯 Register now and complete your payment securely via Stripe Checkout!** [Click Here](https://buy.stripe.com/8x2bJ1aam1YGeG4aeg2oE43) **About This Course** * **Duration:** 1 Full Day (8 Hours) * **Delivery Mode:** Classroom (In-Person) * **Language:** English * **Credits:** 8 PDUs / Training Hours * **Certification:** Course Completion Certificate * **Refreshments:** Lunch, snacks, beverages included **If you would like weekend training sessions, kindly reach out to us at [info@mangates.com](info@mangates.com) for availability and scheduling.** *** **Course Overview:** The **Media Planning for Digital Marketing** course is designed to help you create **effective, budget-efficient, and data-driven media strategies** for advertising across today’s top digital platforms. Learn how to target the right audience, allocate budgets smartly, choose the most impactful channels, and measure performance to maximize reach, engagement, and ROI. ### **Learning Objectives:** By the end of this course, **you will**: * Understand the full media planning lifecycle for digital campaigns * Identify and analyze target audience segments * Allocate budgets effectively across platforms and campaigns * Shape media strategies based on goals and KPIs * Create a structured digital media plan aligned with business outcomes * Optimize ongoing ad campaigns for better performance and ROI *** **Target Audience:** Marketing strategists, media planners, advertisers, and business owners. *** **Why is it the Right Fit for You?** This course gives you the keys to building impactful digital ad campaigns, through a blend of strategy and data-driven decision-making. It demystifies cross-platform planning across popular channels like Google, Meta, and LinkedIn, ensuring you're up to date with current industry trends. You’ll learn techniques for smarter budget allocation and optimization that deliver tangible business results. Our expert trainers guide you through practical examples and frameworks so you leave ready to craft high-performing media plans of your own. **©2026 Mangates Tech Solutions Pvt Ltd. This content is protected by copyright law. Copy or Reproduction without permission is prohibited.** **Looking to enhance your team's digital media planning skills?** We offer **customizable in-house training** designed to fit your organization's industry, campaign goals, or media budget. Want to equip your team with strategic thinking to boost campaign ROI? Let us create a tailor-made learning experience aligned with your business needs.**📧 Contact us today to schedule a customized in-house session: [corporate@mangates.com](corporate@mangates.com)** ## **Agenda:** **Module 1: Introduction to Digital Media Planning** * What is media planning? * Traditional vs digital media * Key components of a media plan * *Activity* **Module 2: Audience Research & Targeting** * Defining your target audience * Using tools for digital audience insights * Segmenting by demography, interest, and behavior * *Activity* **Module 3: Setting Campaign Goals & KPIs** * Aligning media plans with business objectives * Different campaign types and their goals * Selecting and tracking key performance indicators (KPIs) * *Case Study* **Module 4: Budgeting & Media Mix Allocation** * Allocating budgets across platforms * Working with CPM, CPC, CPA models * Balancing short-term vs long-term campaigns * *Activity* **Module 5: Platform Selection Strategies** * Choosing Google Ads, Meta Ads, LinkedIn, and more * Pros and cons of each platform * Creating cross-platform strategies * *Activity* **Module 6: Creative & Messaging Integration** * Matching creatives with target segments * Best practices for visuals and copy * A/B testing for messaging optimization * *Activity* **Module 7: Campaign Execution & Optimization** * Setting up campaigns and tracking * Real-time optimization techniques * Using data for performance improvements * *Case Study* **Module 8: Creating a Media Plan** * Building a comprehensive digital media plan * Presenting and defending your strategy * Review and feedback * *Activity* *** **FAQs** 1. **Do I need prior media planning experience?** Not necessarily. This course covers both beginner and intermediate concepts. 2. **Does this course cover social media advertising?** Yes, platforms like Facebook, Instagram, LinkedIn, and Google Ads are covered. 3. **Will I learn to build actual media plans?** Yes, you will develop and present a detailed media plan as part of the course. 4. **Is this course suitable for agencies?** Absolutely, it’s ideal for agency teams looking to sharpen media strategy skills. 5. **Does this course include hands-on exercises?** Yes, through case studies and real-world activity sessions. 6. **What tools or software are used in this training?** Platform dashboards and planning frameworks are demonstrated. 7. **Can this course help with client reporting?** Yes, we cover determining and tracking KPIs for client presentations. 8. **Is this relevant for small business owners?** Yes, it helps optimize ad budgets and improve campaign returns even on a smaller scale. 9. **Can we request a customized company session?** Yes, the agenda and examples can be adapted per your industry or team. 10. **What is the refund policy?** You are eligible to request a refund up to 7 days before the event. ***

Brendan Marsh: Operationalising Strategy with Bets & Flight Levels
Thu, Oct 1, 7:30 AMIn October, the Melboure Business Agility Meetup welcomes Brendan Marsh to discuss how you can **Operationalising Strategy with Bets & Flight Levels (feat ABC & Spotify)** *Why this is important:* Big bloated 'Agile' frameworks are out, but the challenge remains - how do we coordinate 10s or 100s of teams towards a central portfolio level product strategy? Using experience as a coach at Spotify and the ABC as a recent consulting case study, Brendan will demonstrate a simple model for aligning teams to strategy without the need of big frameworks like SAFE *About Brendan:* Brendan Marsh is a Product & Org Advisor and Director at Organa, where he helps organisations improve product strategy, org design and execution at scale. He previously served as Chief Product Officer of a mental health non-profit and spent five years at Spotify during its hyper-growth phase, first as an Agile Coach supporting innovation and product discovery teams and later as a Product Manager responsible for the Mac and Windows clients (40M+ MAU). Thanks to TeamForm, our event sponsor for providing a great place to meet and refreshments. Look at [teamform](https://teamform.co/) for operating product organisations with 10s, 100s, and 1000s of teams. From alignment to strategy, desigining and operating the workforce behind them, and clearly understanding which teams and supporting AI agents are responsible for what parts of your ecosystem. [https://teamform.co/](https://teamform.co/)

Dinner & Board Games Fortnightly CBD (We Play Board Games Melbourne)
Wed, Sep 30, 8:00 AMHi everyone, Stella & Tarrant here 😃 It's board game and dinner time every 2nd Wednesdays! Everyone's welcome, new or experienced board gamer. Let's play board games together, meet new friends if you want, and also supporting local restaurant buying their food and drink, coz the event is free. 𝐏𝐥𝐞𝐚𝐬𝐞 𝐑𝐒𝐕𝐏, 𝐜𝐚𝐧𝐜𝐞𝐥 𝐢𝐟 𝐲𝐨𝐮 𝐜𝐚𝐧'𝐭 𝐠𝐨 𝐬𝐨 𝐨𝐭𝐡𝐞𝐫𝐬 𝐜𝐚𝐧 𝐜𝐨𝐦𝐞 𝐢𝐧𝐬𝐭𝐞𝐚𝐝, 𝐜𝐨𝐳 𝐬𝐩𝐚𝐜𝐞 𝐢𝐬 𝐥𝐢𝐦𝐢𝐭𝐞𝐝 Meetup will be in the separate room at the back of their venue! 𝗧𝗜𝗠𝗘: 6pm - 10pm (but the pub is open till later if you want to stay around) 𝗪𝗛𝗔𝗧 𝗧𝗢 𝗘𝗫𝗣𝗘𝗖𝗧: Meetup for dinner & drink while playing board games. Here's a one page PDF document explaining how it works - https://loom.ly/hTHo2cM. Basically, find some friends or make some new ones. 𝗕𝗥𝗜𝗡𝗚: Bring your own games or play our growing board games library, teach others or join others games. We have flag system to help you find people to play with you. Here is the list of our growing games library, categories and with short description - https://loom.ly/fOKuaM4 𝗙𝗘𝗘: Zero. Nada. It's a casual get together, we're helping facilitating the meetup. All I asked is to please order food & drink from the venue, don't bring your own food and eat there, as the venue is a pub, they are providing the venue for free So please help local business 😃 𝗢𝗥𝗚𝗔𝗡𝗜𝗦𝗘: Feel free to post in the comment if you have games you want to bring and teach others, try to organise people to play. Or if you want to join other people's game. We have a group via Aftergame (app/website) where you can organise a game as well here - https://aftergame.app/groups/we-play-board-games-melbourne-meetup-by-meeple-university-1386 𝗛𝗢𝗪 𝗧𝗢 𝗚𝗘𝗧 𝗧𝗛𝗘𝗥𝗘: Melbourne Central, level 3. Melbourne Central station underneath. There are various public carpark Wilson 300 LaTrobe and Secure Parking in the city. Or the Wilson carpark under Melbourne Central, entry is a set price after 5pm (at the time of writing). And then plenty of public transport in the city 🙂 To connect more to fellow board gamers, you can join the Facebook group that started the event here - https://www.facebook.com/groups/WePlayBoardGames Thank you and hope to see you all then! Stella & Tarrant

Product Smells: Clues That Your Product System Isn't Working as It Should
Tue, Oct 13, 6:30 AMAfter a 2 year hiatus ProductTank Melbourne is back!! Join us in person at the TeamForm offices in the CBD for the latest in practical insights, great discussions and interesting people. **Product Smells: Clues That Your Product System Isn't Working as It Should** Perfectly reasonable habits we encounter in our day-to-day product work can be clues that something deeper is wrong in the system around you. Are your colleagues a little too concerned with what the director thinks? Have your engineers stopped arguing with you? Is your Q2 plan all locked up nice and neat? This talk looks at those product smells: what they reveal, their root cause, and what you can do when you spot them. **Speaker: Jack Rust** Jack Rust is a Senior Product Manager at SEEK. Before moving into product, he worked as a software engineer — and before that, at a deli. He's interested in products that help people get their jobs done, the systems that help product managers build them, and why some systems make that work so hard. Jack is uncomfortable networking, so he speaks at meetups and conferences in the hope that the networking will happen to him instead. **When & Where** 5:30pm doors open, 6pm start TeamForm — Level 6, 278 Collins St (entrance next to Flight Centre, near Flinders Street Station) **On the night** 5:30 pm - Doors open with pizza provided by our hosts TeamForm 6:00 – 7:00pm: talk + discussion 7:00 – 8:00pm: networking, Come along, bring a friend and/or colleague, and come ready with a product smell of your own — you might just get it workshopped live.
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