Brand Strategy Berlin
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Fireside Chat with Marty Cagan and Elias Lieberich
Fri, Sep 18, 4:00 PMSo much is changing in the product world. Obviously Generative AI is already having a profound impact. But also several roles and methods of the past are no longer as relevant as they once were, with Agile being a prime example. Increasingly, companies are moving to the Product Operating Model to leverage AI's benefits, which also highlights the need for much stronger product leadership. During this fireside chat, [Marty](https://www.svpg.com/team/marty-cagan/) and [Elias](https://www.linkedin.com/in/lieberich/) will discuss these topics, emphasizing what this means for companies and product people in Germany. **Agenda** 18:00 – Doors open for snacks, drinks, and networking 19:00 – Welcome from organisers 19:10 – Fireside Chat with Marty Cagan and Elias Lieberich 20:10 – Networking 21:30 – Event ends **Please note:** * **Please bring your IDs as you’ll need it when entering the venue.** * The event is RSVP only: to enter, you must RSVP here on Meetup. * We'd like to capture the event with photographs for promotional purposes, such as sharing on LinkedIn after the event. If you have any concerns or preferences regarding this, please feel free to let us know beforehand. This event is orginised in collaboration with [Productlab](https://productlab.app/) and sponsored by [Delivery Hero](https://www.deliveryhero.com/) **About Marty Cagan:** Marty Cagan has been helping companies to move to the product model for more than 40 years. Before founding the Silicon Valley Product Group to pursue his interests in helping others create successful products through his writing, speaking, advising and coaching, Marty served as an executive responsible for defining and building products for some of the most successful companies in the world, including HP Labs, Netscape Communications, and eBay. As part of his work with SVPG, Marty is an invited speaker at major conferences and top companies across the globe. Marty is also the author of the books INSPIRED: How to Create Tech Products Customers Love and EMPOWERED: Ordinary People, Extraordinary Products, and the new TRANSFORMED: Moving to the Product Operating Model. **About Elias Lieberich:** Elias is the founder of Product Matters and he spends his time coaching and advising companies on how to move to the product model and achieve the outcomes they need. He is particularly passionate about high-impact / high-complexity B2B solutions. During his 12+ years at Google, he created >$100Ms of impact across critical products such as YouTube and Google Ads. Elias has also created two landmark platforms in the reservations and deal space. Elias’ product experience includes YouTube, Google Search Ads and Intrinsic.ai. He has successfully led numerous product and engineering teams across the United States and Europe, including organizations with 100+ people.

Berlin Memex Conference 2026 | Attention in the Age of AI
Thu, Sep 17, 7:00 AMAI is producing a huge volume of content like never before, and so understanding human experience and attention is now crucial. **AI is creating an incredible amount of content in a rapidly evolving digital world. Social media posts, Reels, and videos; shopping reviews and product descriptions; and, of course, advertising—all of these make it essential to understand genuine human experience and attention in your marketing and market research.** With the theme “Attention in the Age of AI: Redefine Human Experience in the New Era of AI,” we are once again hosting our own Memex Conference in Berlin this year to bring together researchers from the fields of user experience, media research, shopper research, science, and the arts. **Get more information:** **[https://www.memex-conference.com/](https://www.memex-conference.com/)** **Register here:** **[In-Person Registration](https://fb2c5e8f.sibforms.com/serve/MUIFAMXc9mFn_H4n9pHcSdNI6r8AQlXudnhATr5rCuOjruReCrbC42I-q6QYdj38HkWX_rOwwwlMwW32vPqt1UP96Fs5vuSBk0H5YDdbESZ5fcRSmz1FdUjrDvq1ibL8FvDSfkb6GngEmpk44yw6-jNz2GHTzeFtxhnif2PoYvw_i8-lRpkP0VsFh5hjrR0-DkCQJkma82pnNrXw)** **[Virtual Registration](https://eye-square.zoom.us/webinar/register/WN_cGkF4bFSRtGrOSKe8T8qxQ#/registration)** Our speaker lineup on September 17 will focus intensively on the possibilities of AI in marketing and research and will highlight the profound impacts on our perception, meaning-making, and human attention in selected presentations. **Check out the program here:** **[https://download.eye-square.com/web/m/Memex_Berlin26_Program.pdf](https://download.eye-square.com/web/m/Memex_Berlin26_Program.pdf)** **Memex Conference Berlin offers you:** * Direct exchange with thought leaders: Through our guest speakers, you’ll gain diverse perspectives from renowned experts on our conference theme and the immediate effects of the current transformation on the human experience and a better understanding of the new AI landscape. * Get Practical insights based on real data from actual research contexts: eye-tracking data, behavioral signals, user experience insights, and implicit measurements from studies on shopping, social media, and traditional media. * Expert tips for your daily work: We address real-world challenges—How can you capture and retain the attention of consumers and users in an AI-dominated era? How do you build genuine human connections and personalized experiences to respond to change and influence where and how customers discover, decide, and buy? **Join us for an inspirational conference to get a clear understanding of the current digital communications environment and learn more about tools to enhance the human experience of your brand or products, attract more attention, and successfully position your brand in a disruptive market!**

A conversation with Bob Baxley on Apple’s enduring impact on product design
Sat, Sep 19, 3:00 PMPlease note: registrations are subject to host approval and space is limited 👉 **Register:** [here](https://luma.com/BobBaxley) This meetup will be divided into two main parts, designed to provide both deep industry insights and interactive discussion: **Part 1: Keynote Talk & Q&A** **Speaker:** Bob Baxley, Designer, Writer, & Advisor (ex-Apple, Pinterest, Yahoo!) **A Conversation on Apple’s Enduring Impact on Product Design:** Lately, industry conversations have been dominated by AI design tools and automated craft. In this wide-ranging talk, Bob explores how Apple influenced the fundamental relationship between humans and technology—reframing software not merely as a utility, but as a medium of individual empowerment. > *"I think the dream of a 'bicycle for the mind' is still out there, but it’s certainly gotten buried by the capitalist impulse over the past few years... My hope is to shift people’s thinking so that they see software as a medium — on par with movies, music, and books — versus a tool."* — **Bob Baxley** **Part 2: Networking, Drinks & Refreshments** Connect with fellow designers, product managers, and builders over drinks and light snacks provided by our host, N26. ## 🗓️ Agenda * **17:00:** Doors open & arrival * **18:30:** Keynote Talk + Q&A with Bob Baxley * **19:30:** Networking & Refreshments * **21:00:** Doors close ## 🚀 Registration & Security While this event is **completely free to attend**, capacity is capped and subject to host approval. If you can no longer attend, please update your RSVP so we can free up a spot for someone on the waitlist. **Important Security Requirement:** Please sign up using your **full legal name** and bring a valid photo ID (Passport or ID Card) to the event. Due to N26 building safety regulations, RSVPs without full names cannot be approved, and security may decline entry if the name on your registration does not match your ID. ## 📚 Preparation (Optional) If you'd like to explore the context before the talk, feel free to check out these resources: * **Book:** *Becoming Steve Jobs* by Brent Schlender & Rick Tetzeli * **Podcasts:** *Raw Data* (Prelude, Drop City, The Looking Glass) * **Articles:** *The Atlantic* ("Beauty: The New Business Tool", "As We May Think") ## 👤 About the Speaker **Bob Baxley** is a Silicon Valley–based designer, writer, and advisor with a 35-year career leading teams at Apple, Pinterest, Yahoo!, and beyond. Blending humanist philosophy with software design, he advocates for building products with deep empathy and concern for the people on the other side of the screen.

Vibrate higher Circle
Fri, Sep 25, 4:30 PM*To all key holders, grid keepers, gate keepers, Reiki Energy workers – and all of you who carry special gifts.* **You are warmly invited to a very special Reiki Circle.** This is a **heart-space** for anyone who is curious about Reiki, energy work, or simply wants to practice in a supportive, like-minded group. Whether you are an experienced practitioner or have never placed your hands on anyone before – you are welcome. Exactly as you are. **What will happen?** We begin with a grounding practice and a warm check-in. Then we enter a shared practice space – you are invited to practice Reiki in a small group. There is no right or wrong. No performance. Just presence. **Who is this for?** * Anyone who feels called to explore their inner wisdom * Reiki practitioners who wish to deepen their practice * Sensitive souls who carry gifts – but are still learning to trust them * Anyone who feels shy, unsure, or simply curious **Why join this circle?** Because in a world that often asks us to be fast, productive, and always "on" – this is a space where you can simply **be**. Without explanation. Without masks. Without judgment. **Contribution:** 22,00 € (suggested) *If you are able to give more, your support is deeply appreciated – and if you need to give less, you are still welcome. No one is turned away.* **Spaces are limited – because you deserve to feel safe and truly seen.** **I would be honoured to walk beside you as you reconnect with your own inner wisdom – and remember your gift.** 🙏✨ Much love Nathalie

Building What’s Next: AI Workflows, Agent Show & Tell & the Future of Software
Tue, Sep 15, 3:00 PMWe’re relaunching our innovation meetup with an evening of frontier tech, AI, disruption, impact, and wealth creation. Sponsored by Leferrando, the event will feature fast, practical show-and-tells of AI workflows, tools, and favorite agent systems—with food, drinks There are limited seats 30, so please RSVP Want to share your own frontier workflow? Contact me to speak at the event.

Chess Evening
Sat, Sep 5, 5:00 PM**👋 Hello Strangers! —** For all players and chess-curious folks out there who want to chill, make friends, and enjoy some chess: We are hosting a daily meetup in Mitte / Prenzlauerberg for all experience levels. It doesn't matter if you just watched the Queen's Gambit or if you have been playing regularly for a while. **Join us** — Daily from 7-10pm **Expected Behavior** — [Conduct](https://strangerchess.com/conduct/) **Pics** · [Instagram](https://www.instagram.com/strangerchess/) / **Chat** · [Telegram](https://t.me/strangerchess) / **Web** · [Strangerchess.com](https://strangerchess.com/) (No need to bring anything, boards, clocks, etc. are provided)
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