Brand Strategy Sydney
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Sydney Trails, Tales, and Glowing Embers
Sun, Oct 4, 9:00 AMWe are heading out for a walk along one of Sydney’s beautiful coastal trails to take in the views and stretch our legs before finding a quiet spot to settle in. This event is all about balancing a bit of movement with the chance to actually sit down and get to know the people you are walking with. We will keep a steady but relaxed pace, making sure there is plenty of time to soak in the scenery rather than rushing to the finish line. Once we reach our destination, we will gather around a fire to share some stories and enjoy the outdoors as the sun goes down. This is perfect for anyone who enjoys hiking but often finds it hard to have a real conversation while on the move. Whether you are new to the group or a regular face, you will find a welcoming atmosphere and a low-pressure environment to connect with fellow nature lovers. If you think you can make it, please let us know by hitting the RSVP button so we can get an idea of numbers for the evening.

SydDT #131: Lead Change That Matters with Ben Pecotich
Thu, Oct 15, 7:00 AMJoin us for the launch of my Ben Pecotich's new book Lead Change That Matters: Design the Conditions for Momentum! Your ticket includes all the usual SydDT goodness… plus a set of limited-edition Lead Change That Matters cards that we’ll use on the night to catalyse conversation and help you choose your own journey. You’ll also get a special launch discount on Ben's new book. 300+ people shared their experiences, goals, frustrations, and hopes through the research behind the book – including so many of you from the SydDT community. Lead Change That Matters is a call to action. It says the work matters, the people involved matter, and what we choose to do next matters. This session is for you if you’re: * Leading change you’re accountable for but can’t really control * Navigating complexity with increasing ambiguity and uncertainty * Caring for everyone’s wellbeing but dodging your own burnout * Firefighting the tactical when you want to lead the strategic change that matters At the heart of the book is a tension that ran through the research. Leaders are expected to juggle more as the work becomes faster, more complex, and more scrutinised… but the conditions around them haven’t kept pace with what’s being demanded. We want people to collaborate, adapt, take the initiative, and deliver meaningful results. What are we doing to make that possible? The premise is that leading change well is about designing the conditions for people to do meaningful work together – bringing purpose and performance together to build momentum and deliver results that matter. We’ll explore these themes together… with a focus on how we design the conditions for momentum, so we can lead change that matters. Come join us for some fun conversations with interesting people in and around the design thinking community. New members are welcome! **SPEAKER** **[Ben Pecotich](https://www.linkedin.com/in/benpecotich/)** **Design & Innovation Director/Founder, [Dynamic4](https://dynamic4.com). Author of Lead Change That Matters: Design the Conditions for Momentum** Ben's a designer, adviser, and founder of Dynamic4. He works alongside leaders and their teams on their most complex challenges across strategy, design, and tech. For 30+ years, Ben's led, designed, and delivered strategic change in financial services in Australia, NZ, Asia, the UK, and Europe – and co-founded 20+ startups and social enterprises across health and fitness, fintech, events, and community building. He founded Dynamic4 in 2001. Ben takes a human-centred design and living systems approach to helping clients design, build, and launch ideas that customers and teams love, make money, and do great things for people and our planet while increasing wellbeing. Everything he does is about accelerating the transition to more regenerative ways of living and doing business, creating the conditions for people and communities to be happier and live on a healthier planet. Ben's the author of Solve Problems That Matter and his new book Lead Change That Matters: Design the Conditions for Momentum is launching now. He's also the co-founder of Sydney Design Thinking. **EVENT SPONSORS** This event is brought to you by [Thoughtworks](https://www.thoughtworks.com/), [Shapeshifters](https://www.shapeshifterscreative.com.au/), and [Dynamic4](https://dynamic4.com/). We take photos and record our events for documentation and promo purposes. Just let us know if you prefer not to be featured.

Sydney Beginner Friendly Home Speed Dating
Sat, Oct 3, 5:17 PM**UPDATE: This event has been rescheduled and is now set to begin at 8:00 PM on Sun, Oct 4 (local time).** Virtual speed dating via Zoom tailored for singles in Sydney. Participate in rapid individual rounds while grouped by age, all from the comfort of your home. Simply RSVP and we will contact you with every necessary detail. Availability is restricted and the gathering might be called off if attendance is insufficient.

Manipulation: What It Is, Why It's Bad, What to Do About It
Mon, Oct 5, 7:30 AMHow often are your decisions really your own? Every day we are surrounded by advertising, social media, political campaigns, news headlines, influencers, sales techniques and well-meaning advice — all competing for our attention and trying to shape what we think, feel and do. But where is the line between persuasion and manipulation? Can manipulation ever be ethical, or is it always something to resist? And in an age of personalised algorithms and increasingly sophisticated AI, are we becoming easier to manipulate than ever before? Come and join us as we explore these fascinating and relevant questions of modern life. **Book: *Manipulation: What It Is, Why It's Bad, What to Do About It* (2025) by Cass R. Sunstein** **Companion Reading: *[A Guide to Understanding Manipulation](https://1drv.ms/b/c/adb4f7488b2eef0a/IQDHXT_8qUk6SaS0K3l8wqrwAQGmTmBNSjEbvmGyDm5emUM?e=A1kJfd)*** (prepared for this meetup) Cass Sunstein is almost uniquely placed to write this book. He is the co-creator of nudge theory (with Richard Thaler), a former senior adviser in the Obama White House, and one of the most cited legal scholars in the world. He has spent decades studying how human psychology shapes decisions, and has seen from the inside how governments and corporations exploit that knowledge. The result is a book that is simultaneously rigorous and readable: part philosophy, part law, part behavioural science, and part catalogue of the tricks being played on us every day. Sunstein moves from abstract definitions — what exactly separates manipulation from persuasion, and why does it matter? — through case studies of dark patterns, deepfakes, deliberate bureaucratic friction, and the social pressure traps of platforms like TikTok, before arriving at what may be the book's most important question: as AI makes manipulation more precise and more powerful than at any previous point in history, do we need a new legal and moral right — a right not to be manipulated — in the same way that a previous era recognised, for the first time, a right to privacy? This is one of those discussions where prior reading is not just encouraged but genuinely necessary — the conversation will move quickly into territory that only makes sense if you already understand Sunstein's conceptual framework. The companion reading guide is designed to make that framework accessible quickly, so even if time is short, a read-through of it will set you up well. But if you can get hold of the book itself, we think you'll find it genuinely easy to read or listen to — and it comes with a notable endorsement: Tim Wu, whose book we discussed just a couple of months ago, has named it as one of his top book recommendations. So join us for a drink (and optional meal) at 6:30pm on Monday, 5th October, on the 2nd floor of the Keg & Brew Hotel in Surrey Hills (i.e. up two flights of stairs). The venue is conveniently located near Central Station and the Light Rail. We look forward to seeing you there! P.S. Please adjust your RSVP if you have indicated that you will come but are no longer able to do so. This is courteous to others if there is a waitlist. \-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\- These are just optional links to consider to supplement the reading of the book and document. Feel free to pass on other useful links in the discussion section. **Videos** * Cass Sunstein in an overview, seminar and podcast: [Overview of the book (3 mins)](https://www.cambridge.org/news-and-insights/talking-manipulation-with-cass-sunstein) [Online Seminar - Fifty Shades of Manipulation (43 mins)](https://www.youtube.com/watch?v=U9sopDkcLYM) [Sunstein on Manipulation vs Influence](https://www.youtube.com/watch?v=7aPzxitrWCE&t=2s) * 5 Insights on the book (The Next Big Idea Club) by Sunstein. Note that the audio version is more detailed than the written summary below it: [These Are the Silent Manipulations Most People Don’t Notice](https://nextbigideaclub.com/magazine/silent-manipulations-people-dont-notice-bookbite/56807/) * An explainer video and TED Talk on Dark Patterns: [What are Dark Patterns in UX?](https://www.youtube.com/watch?v=5yj1GH111Xc) [Dark Patterns - How design seeks to control us](https://www.youtube.com/watch?v=lJUW0iZzAaQ) * Netflix: *The Social Dilemma* (2020). This is a well known documentary examining social media platforms including how dark patterns are employed to manipulate users. **Written** * The *Deceptive Patterns* website has a great collection of manipulative, deceptive and coercive design patterns in the digital world: [Deceptive Patterns](https://deceptive.design/) * A Cass Sunstein article in The Guardian: [Why we need a right not to be manipulated](https://www.theguardian.com/books/2025/jul/27/why-we-need-a-right-not-to-be-manipulated) * Cass Sunstein in an interview: [Cass Sunstein on Manipulation and AI](https://apablog.substack.com/p/cass-sunstein-on-manipulation-and)

Newcastle Beginner Speed Dating with Verified Singles
Wed, Sep 30, 6:00 PM**UPDATE: This event has been rescheduled and is now set to begin at 8:00 PM on Sun, Oct 4 (local time).** Virtual speed dating hosted on Zoom for singles based in Newcastle. Enjoy brief individual sessions organized by age group, all from the comfort of your home. Simply confirm your attendance and we will contact you with the complete information. Availability is restricted and the gathering might be called off if participant numbers are insufficient.

Machine Learning to mRNA: How I Built a Personalised Cancer Vaccine for My Dog
Tue, Oct 6, 6:30 AM**Speaker bio:** * Paul Conyngham is the founder of Gamgee, a Y Combinator company developing personalised mRNA cancer vaccines for dogs. After 17 years in machine learning, Paul taught himself genomics and used AI to design a personalised vaccine for his dog Rosie, whose responsive tumours shrank by 50–75%. **Presentation outline:** \- Rosie’s cancer and why existing treatments were not enough \- Using AI to cross from machine learning into genomics \- The journey from tumour sequencing to an administered mRNA vaccine \- What worked\, what failed and what one patient can teach us \- Turning a year\-long manual process into repeatable software \- Why Gamgee is starting with dogs and where the technology goes next * Join our community on Linkedin https://www.linkedin.com/groups/14297125/ to stay up-to-date on all our upcoming events We are grateful to our new hosts and sponsors the Centre for Business Intelligence and Data Analytics (BIDA) at the Business School, University of Technology, Sydney
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