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Your Week at GA | Startup Weekend, Digital Learning, User Acquisition, CS for Hackers, Network Mapping, Crowdfunding Your Product, and more

From: user 1.
Sent on: Monday, August 8, 2011 10:32 AM
"I’d like to show an improved product rather than just talk about things we might do."
—Mark Zuckerberg, Co-founder, Facebook

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Dig deeper.

There's only so much you can fit into 90 minutes. This summer, General Assembly is launching a series of intensive day-long workshops on some of our most requested topics for students who want even greater depth. Learn to balance the various tools behind your product's user acquisition strategy, and hone your executive leadership skills with our lineup of successful coaches, authors, and entrepreneurs.

Check out our complete listing of classes and workshops on the new General Assembly website. This week, learn presentation tips from acting pros, and proven tools for nailing that critical first meeting.



You have a great product... but how do you get people using it? Not everyone experiences the overnight success of, Foursquare, or Facebook. In this intensive, day-long User Acquisition workshop, you’ll learn the tools and techniques to effectively grow your user base -- and maybe even go viral. Topics include PR, SEO, SEM, community management, funnels and analytics, partnerships, and more.

Want to learn to apply User Experience principles to your own design? During our day-long workshop on Understanding User Experience, experts in experience principles and design will provide students with a meaningful introduction to the art and science of building a great user experience. Topics include the principles of user experience design, lean user experience methodologies, storytelling, and user flows.

Leadership is a key ingredient for an organization of any size. In our Executive Leadership Workshop, students will learn essential executive leadership skills from the lessons and experiences of experienced instructors, coaches, authors, and entrepreneurs.

Want to teach at General Assembly? Get in touch by completing the form here.

The Business of Music: Bill Wilson (VP of Digital Strategy for NARM) // BUSINESS 22
Bill Wilson, VP of Digital Strategy and Business Development for NARM
Monday, August 8th from 12:00 pm to 1:30 pm.

Join GA's Music Startup Academy creator Bill Wilson, VP of Digital Strategy and Business Development for NARM/, for a 90 minute introductory crash course on the basics of the music business. The session will cover the fundamentals, structure, and economics of the industry, including who the major players are, who controls which rights, the org chart of the business, and how each silo interoperates.

Traditional Media and the Digital World // BUSINESS 255, TECH 328
Josh Koppel, Principal Founder, ScrollMotion
Monday, August 8th from 6:00 pm to 7:30 pm.

Recent tech developments have drastically changed the position of traditional media in our world. Where do traditional media companies stand today? What is the role that app creators have played in transferring traditional media into the digital world? This course will study the process of bringing traditional media content into the digital space by examining a variety of case studies.

User Experience Essentials // DESIGN 216, BUSINESS 328
Emmett Shine and Dan Kenger, Gin Lane Media
Monday, August 8th from 8:00 pm to 9:30 pm.

User Experience is becoming one of the most important components of a product or a brand, and as a result, it is crucial to gain a holistic understanding of UX. In this course, students will learn how to design and develop a product based on an understanding of its audience. It will also cover the meaning of UX for brands in terms of identity and interaction, best practices for development, and where UX is headed in the future.

User Acquisition: A Day Workshop // BUSINESS 337
Hadley Harris, Lauren Perkins, Joe Ziemer, Byrne Hobart, Aaron Glazer and more
Tuesday, August 9th from 9:00 am to 5:30 pm.

You have a great product... but now how do you get people using it? In this intensive day-long workshop, you'll learn the latest user acquisition tools and techniques to help you effectively grow your user base -- and maybe even go viral.

Real Estate Leasing for Startups // BUSINESS 474
Bert Rosenblatt and Andrew Stein, Founding Principals, Vicus Partners
Tuesday, August 9th, 6:00 to 7:30 pm.

So you're a startup business and you're looking to get out of the living room and into an office space. Where do you begin, what do you need to know, and how much space do you need? This class will offer helpful advice on how to lease space as a startup company by teaching students about the importance of flexibility and covering the real estate options that are available.

Acting for Entrepreneurs // BUSINESS 422
Marcy Lovitch, Actor and Instructor at OpenInvo Studio
Tuesday, August 9th, from 6:00 to 8:00 pm.

Having a great idea is only the first step to creating your own business or startup. In order for things to really take off, you'll need to convince others that your idea can go somewhere. By learning a few basic acting skills and techniques, you will develop a more self-confident and commanding presence during presentations and in business situations.

Hacking Print Media: Pitching Journalists and Getting Profiled // BUSINESS 227
Jerry Guo, former Staff Correspondent, Newsweek
Starts Tuesday, August 9th from 8:00 pm to 9:30 pm, then meets at same time for the next 2 weeks.

Print media often holds the audience you want as customers: those outside the tech echo chamber who have deep pockets and aren't as fickle as the early adopters. In this course, we'll cover the steps to getting you, your product or your business featured in print without having to hire your own expensive PR agency.

Type Under the Hood: Demystifying the World of Typography // DESIGN 325
Matteo Bologna, Founder and Principal, Mucca Design
Wednesday, August 10th, from 6:00 to 7:30 pm.

Why should you use one font instead of another? Will a font change the meaning of the message you are trying to convey? In this class, you'll learn what exactly a typeface is, from how it is created with OpenType to how it functions on the page.

Quality, Quantity, and Spam on the Web
Andraz Tori, CTO of Zemanta Ltd
Wednesday, August 10th, from 6:30 to 8 pm.

Innovations in the semantic web and natural language processing are expanding rapidly, and with them comes the threat of better spam and content farming. Find out how to use these innovations to benefit, rather than hamper, your company.

Network Mapping and Analysis: A Workshop // TECH 521, DESIGN 733
Burak Arikan, Artist and Educator
Wednesday, August 10th, from 6:00 to 8:00 pm.

Network mapping is a popular and highly creative medium. From the popularity of The Tipping Point's theories about social networks to the widely heralded infographics of New York Times online, industry leaders are turning their knowledge of trends into engaging visuals. This two hour workshop will help students understand complex networks of information through mapping and visual analysis.

Startup Sales Strategies: Preparing for the First Meeting // BUSINESS 356
Anand Chopra-McGowan, Brand Alchemist, SCVNGR
Wednesday, August 10th, from 8:00 to 9:30 pm. 

Learn how to prepare a winning presentation, how to get to know everyone you're going to meet with, what to bring with you, and even how to dress. The first meeting is a huge opportunity for your new startup, and this class will help you make the most of it.

Crowdfunding Your Product // BUSINESS 572
Brian Meece, CEO, RocketHub
Thursday, August 11th from 6:00 pm to 7:30 pm.

What is crowdfunding? In a nutshell, it is leveraging networks for funds, awareness, and feedback. The model combines the emotional power of traditional patronage with the massive reach of digital communication. In this class, you will learn about how crowdfunding works and what you need to successfully fund your next project.

Digital Learning Series: Demos & Discussion
Presented by General Assembly & Startl
Thursday, August 11th from 7 pm to 9 pm.

Welcome back to our Digital Learning Series, co-produced by General Assembly and Startl, aimed at showcasing and fostering conversation around new innovations in educational technology here in NYC. At each Digital Learning Series event, we'll gather to mingle with entrepreneurs and technologists in the field and see startups demo their latest educational products.

Feedback Loops // DESIGN 320, BUSINESS 578
Charley Miller, Game Designer
Thursday, August 11th from 8:00 pm to 9:30 pm.

How do games use social incentives and dynamic reinforcement to acquire and engage players? In this class, students will learn to identify tactics used to hook a player (often subconsciously), and think critically about how to apply meaningful incentive to non-gaming projects.

Graphic Design Fundamentals // DESIGN 108
Tammy Guy, Founder, Tammy Guy Design
Saturday, August 13th from 1:00 pm to 5:00 pm.

In today’s competitive web environment, it is necessary to design an interface that is both engaging and easy to navigate. This course, which is tailored to non-designers, will teach students about the fundamental concepts of graphic design and how to discuss these ideas using key terminology.

Managing the Client Experience // BUSINESS 295
Vincent Ponzo, Executive Vice President, Partnerships at Kargo
Monday, August 15th, from 6:00 to 7:30 pm.

In today’s world of viral media and crumbling barriers to entry, what clients and customers think of your business and your team is more important than ever. This class will cover some of the more crucial aspects of client and customer service, with an emphasis on all forms of communication, how to set and manage expectations, and simple ways to turn clients and customers into partners and advocates.

Business Infrastructure Growth: Case Studies in Real Scaling // TECH 678
Isaac Levy, Senior Systems Administrator,
Monday, August 15th, from 8:00 to 9:30 pm.

This class covers case studies from three technology-driven business during periods of rapid growth, examining 10+ years of activity. The aim is to share successes and explore recovered catastrophes for both 'managed' and 'in-house' technology infrastructure, including networks, servers, services and applications.

Intellectual Property Law for Startups // BUSINESS 273
Sarah Feingold, General Counsel, Etsy
Tuesday, August 16th, from 6:00 to 7:30 pm.

Think of the Internet as a moshpit, a collection of priceless intellectual property. Now think of your startup, a supremely valuable but less chaotic hub of ideas, designs, text, methods, agreements, secrets and more. This course starts with the basics of copyrights, trademarks, trade secrets, patents and contracts, then moves on to teach ways protect your business.

CS for Hackers // TECH 471
Andrew Toy, CEO + Cofounder, Enterproid Inc.
Wednesday, August 17th, from 12:00 to 1:30 pm.

This course will provide a high level overview of what the self-taught programmer might not know he or she doesn't know. It assumes working familiarity with at least one programming language and will cover the relationship between software and underlying hardware, compilers, interpreters and virtual machines, operating systems, processes, threads and multi-tasking, data structures and algorithms, and more.

Intro to Online Marketing for Small Businesses // BUSINESS 367
Ryan Matzner, Chief Marketing Officer and Lead Strategist, Fueled
Wednesday, August 17th, from 6:00 to 7:30 pm.

This class will introduce you to the skills required to create a strong presence in the online marketing world, including attracting new clients, distinguishing yourself from the crowd, increasing customer loyalty, building a network and follower base, and becoming a thought-leader in your field.

Real Estate Leasing for Startups // BUSINESS 474
Bert Rosenblatt and Andrew Stein, Founding Principals, Vicus Partners
Thursday, August 18th, from 6:00 to 7:30 pm.

So you’re a startup looking to get out of the living room and into an office space. Where to begin? What do you need to know? How much space do you need? In this class, Bert Rosenblatt and Andrew Stein, the brokers who negotiated the deal for General Assembly at 902 Broadway, will offer helpful advice on how to lease space.

Staying Fit While Working Lean: Tips for Entrepreneurs by Fitocracy // BUSINESS 29
Brian Wang and Richard Talens, Cofounders, Fitocracy
Thursday, August 18th, from 8:00 to 9:30 pm.

Brian Wang and Dick Talens, co-founders of Fitocracy, the social game that will get you addicted to fitness, will use their experiences and lessons learned while launching their own fitness-inspired startup to teach entrepreneurs, VCs, and basically anyone who works long hours to accomplish their goals how to find the time to work out, eat right, and stay at their top of their game.

Executive Leadership: A Day Workshop
Jerry Colonna, Ann Mehl, Michael Geer, Philip James, Mike Michalowicz, Adelaide Lancaster and Amy Abrams
Thursday, August 25th, from 9:00 to 5:30 pm.

Leadership is a key ingredient for an organization of any size. In this day-long workshop, students will learn essential executive leadership skills from the lessons and experiences of experienced instructors, coaches, authors, and entrepreneurs.

Behavioral Economics for Startups // BUSINESS 39, DESIGN 79
Dan Ariely, Author, Predictably Irrational
Saturday, September 24th from 9:00 am to 4:00 pm. Get $70 off with our early bird special when you purchase this ticket before August 13th.

Designing great experiences relies on a deep understanding of user motivations and behavior. For startups, the principles of behavioral economics can be used to design conversion pages, improve customer and employee retention, design pricing pages and drive optimal user behavior. This intensive day-long program combines the individualized attention of breakout sessions with transformative lectures from industry experts, and will be particularly helpful for anyone with a role creating user experiences.

We hope you'll join us.

The GA Team

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