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Your Week at GA | Facebook Strategy, Art Outside the Gallery, User Acquisition, AdWords, Startup Accounting, & More

From: user 1.
Sent on: Monday, September 26, 2011 10:31 AM
"Learn early, learn often." —Drew Houston, Co-founder, Dropbox
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Get noticed.

Last week, Robert Scoble taught GA students how to get noticed by the tech media. This week, we're going even further. We're providing an in-depth training on how to manage your company's Facebook presence, and a workshop that will help shape your user acquisition strategy. Ready to get the attention of investors? Get pitch-ready with Kelly Hadous, who has trained startup CEOs for their TEDx talks.

Ready to make waves in an industry you're new to? Let Richard Nash give you an intro to the publishing biz, and join the debate as Liazon highlights opportunities for innovation within the healthcare field.



Want to teach at General Assembly? Get in touch by completing the form here.

In today's world, every member of a startup team needs design savvy. Tammy Guy will teach non-designers to develop their eye and communicate their vision in next month's Graphic Design Fundamentals workshop. Learn to understand concepts like typography, color theory, balanced compositions, and more.

Interested in launching a social enterprise, but not sure where to start? Check out our upcoming series on Building High Impact Organizations. Learn proven tactics for branding, communications, how to incorporate, how to fundraise, and more.

Intro to HTML: A Lunchtime Power Session // TECH 117
Hong Qu, Former UI Designer, YouTube
Monday, September 26th from 12:00 pm to 1:30 pm.

This intensive hour-long class will teach students without any web development background the key elements of HTML needed to build a basic static web page. It was designed for beginners, and is absolutely recommended as a prerequisite for novice students who wish to take General Assembly courses in CSS, Javascript, or any programming languages.

Twitter Basics for Experienced Professionals // BUSINESS 131
Natan Edelsburg, VP, Sawhorse Media
Monday, September 26th from 6:00 pm to 7:30 pm.

You're a manager, or senior executive with over 15 years experiences in business. You read the New York Times, Wall Street Journal, or Financial Times every day and continue to hear about Twitter, tweets, and followers. Come to General Assembly to learn how Twitter can be an asset to your every-day business life. Whether you are connecting with peers or clients, positioning yourself as a thought leader in your field, or keeping up with current news and trends, Twitter can be one of your most important business assets.

Essentials of Startup Law: Forming & Organizing the Start-Up // BUSINESS 166
Adam Dinow and Selim Day, Partners, Wilson Sonsini
Monday, September 26th from 6:00 pm to 7:30 pm.

Explore the decision-making process in forming the start-up, including form of entity, timing, documents, and issues in determining the capital structure of the business organization.

The Business of Publishing: From Gutenberg to PageMaker to Kindle and Beyond // BUSINESS 22
Richard Nash
Monday, September 26th from 8:00 pm to 9:30 pm.

Observations and Hypotheses for Discussion: 1. Print doesn't die since consumers still to want it, but like design and fashion, it becomes more bespoke; 2. Clayton Christensen’s "Good Enough"-driven innovation disrupts, but also supports, incumbents; 3. As barriers to entry fall, individual publishers' competitive advantage decreases, while competition for marquee authors increases; 4. The inability to deliver audience bedevils publishers in all other categories5. Development of transmedia creates significant complexities as consumer demand is weak and ROI unclear.

Facebook Strategy: A Half-Day Workshop // TECH 332, BUSINESS 768
Jason Mitchell, Founding Partner, Movement Strategy
Tuesday, September 27th from 9:30 am to 1:30 pm.

This intensive half-day workshop will teach attendees all the tools they need to successfully manage their company's Facebook presence. Learn best practices and insider tips through a combination of case studies, tutorials, and page critiques. The workshop is appropriate for beginners, and will also be useful for current Facebook users who want to master its technical features.

A Hacker's Guide to Currency Options Trading // BUSINESS 718
Talis Bauer
Tuesday, September 27th from 6:00 pm to 7:30 pm.

Touching on some of the topics covered in "Prop Trading for Entrepreneurs and Hackers," this class will look specifically at the world of proprietary currency and precious metal options trading as a business model. We'll look at a few basic data-driven, signal-based trading frameworks for setting up automated trading systems and where arbitrage opportunities may exist.

How to Design Wireframes // DESIGN 178, TECH 211
Hong Qu, Former UI Designer, YouTube
Tuesday, September 27th from 6:00 pm to 7:30 pm.

This session will demonstrate software tools for designing wireframes and explain ways to evaluate the effectiveness of a wireframes based on customer feedback. Students will gain hands-on experience thinking and designing in wireframes

Introduction to Android Development: Constructing Complex, Custom, Dynamic Layouts
Chris Haseman, Lead Android Developer, Tumblr
Tuesday, September 27th from 8:00 pm to 9:30 pm.

Once we understand the mechanics of the user interface, it's possible to put it to use by building, customizing, and interacting with our data stored in the previous class in list form. We'll talk about building ListActivities and the user of Android's powerful list adapter. Correctly and effortlessly rendering a complex user interface across so many possible screen resolutions is what separates good Android engineers from great ones. I can't give you all the tools you'll need to get there, but I can give you a good start.

Introduction to CSS: Classes and Browser Optimization
Chris Castiglione, Senior UX Developer
Wednesday, September 28th from 8:00 pm to 9:30 pm.

In this session, we will work with "classes" and build an inline site navigation. We’ll learn a bit about CSS browser optimization, and “reset.css”. And if time allows we may also work on one or more of the following: styling forms, advanced web typography, and the latest CSS3 techniques.

User Acquisition: A Half-Day Workshop

Thursday, September 29th from 9:30 am to 2:30 pm.

You have a great product... but now how do you get people using it? Not everyone experiences the overnight success of, Foursquare, or Facebook. In this intensive day-long workshop, you’ll learn the tools and techniques to effectively grow your user base -- and maybe even go viral.

Startup Tax and Accounting
Jeanne Goulet, Marks Paneth & Shron
Thursday, September 29th from 3:00 pm to 5:00 pm.

This afternoon workshop will teach the essential tools of finance needed to operate a startup business. Taught by Jeanne Goulet, Senior Consultant with leading New York accounting firm Marks Paneth & Shron, this intensive session will cover the following topics from an accounting, tax and financial perspective: the Founder and the Entity, Tax Defense, and Tax Offense.

Introduction to AdWords: Optimization, Tools, and Best Practices // TECH 234
Gina Valo, Google AdWords Expert & Digital Media Strategy Consultant
Thursday, September 29th from 6:00 pm to 7:30 pm.

This intensive hour-long class will teach students without any web development background the key elements of HTML needed to build a basic static web page. Topics to be covered include styling HTML text, creating paragraphs and lists, inserting and manipulating images, creating forms (text input fields, buttons, and dropdown lists), and a brief introduction to styles and layouts, including an overview of how CSS integrates with HTML.

Navigation Design (Web Usability Series) // DESIGN 221, TECH 123
Tammy Guy, Founder, Tammy Guy Design
Thursday, September 29th from 8:00 pm to 10:00 pm.

Your site's navigation serves as its “table of contents." Unlike traditional publications where readers can flip through and see how much material there is to read and in what order, one cannot get an immediate sense of a website’s size or complexity without starting to dive in and navigate, one page at a time. In this course, students will learn how to create a navigation system that is both effective and efficient in order to build a successful site.

Public Speaking and Presentation Essentials // BUSINESS 359
Kelly Hadous, Founder, Win the Room
Thursday, September 29th from 7:30 pm to 9:30 pm.

In this interactive workshop, you will be up on your feet learning to identify the physical and psychological blocks that are keeping you back from communicating your presentations with passion. Too often, the voice is overlooked, but a well-trained voice will enhance your ability to convey your business objective and sell your ideas more effectively. Your speaking and presentation skills, or lack of, can influence an outcome dramatically.

We hope you'll join us.

The GA Team

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