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Your Week at GA | Make Something People Love, Build an Online Community, GA Demo Night, The Business of CleanTech, & more!

From: user 1.
Sent on: Monday, November 28, 2011 11:54 AM
"If there's something you want to build, but the tech isn't there yet, just find the closest possible way to make it happen." -Dennis Crowley
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Get more than just Likes.

This week at GA, we're showing you how to get love from your users. Alexis Ohanian will help pinpoint the allure of brands like Apple, and teach students how to translate these guidelines to their own products.

Get even more inspiration at GA Demo Night, where VHX, Nodejitsu, Paperlex, and many more will show off their latest features.

Our Business of X series is back with an up-close look at Cleantech, and Carmita Alonso from Fragomen will tackle all your trickiest questions about immigration law.




Want to check out the latest ideas coming out of General Assembly? Join the GA community for our second Demo Night on Wednesday, November 30th from 7 - 9:30 pm. This event will feature demos by VHX, Nodejitsu, Paperlex, Contnu, Makom, PostHelpers, Spotster, Tred, and General Assembly. Snag your ticket here.

Calling all aspiring filmmakers, videographers, documentarians, and anyone interested in taking their video skills to the next level. We're kicking off a three-week workshop series on Final Cut Pro next Tuesday, December 6th. Learn all the tools you need to turn raw footage into polished video projects, and take your vision to the next level.

There's a lot more to community management than knowing your way around HootSuite. Our full-day workshop on Wednesday, December 7th will teach current and aspiring community managers how to determine their brand's community type, how to ID and set community building goals, understand who their business serves, and establish meaningful metrics for their efforts.

Essentials of Startup Tax and Accounting: Accounting and Audits // BUSINESS 168
Selected Professionals, Marks Paneth & Shron
Monday, November 28th from 6:00 pm to 7:30 pm.

What is the difference between a compilation, a review, and an audit, and what is the purpose of each? And what are the major lessons to be learned from recent financial frauds?

Making Something People Love // DESIGN 218, BUSINESS 127
Alexis Ohanian, Co-founder,
Monday, November 28th from 8:00 pm to 9:30 pm.

You've made something people want. Great - that's required before graduating to creating something people love. This course will provide guidelines for creating an enthusiastic following, examining the cult-like obsession with brands like Apple, as well as the instructor's own success growing reddit into the largest yet tightest community online, with 28M uniques a month.

Immigration Law for Startups // BUSINESS 451
Carmita Alonso and Chad Blocker, Partners, Fragomen
Tuesday, November 29th from 8:00 pm to 9:30 pm.

This session will provide startups with an in-depth introduction to nonimmigrant visa issues. Partners from Fragomen, and experts in corporate immigration law, will explain the differences between common visa statuses and resolve common confusions about employment eligibility.

Cultivating an Online Community for Your Brand // BUSINESS 231
Lauren Perkins, Founder, Perks Consulting
Wednesday, November 30th from 6:00 pm to 7:30 pm.

Social media has been able to break down communication walls and give everyone a digital voice, but what really drives an online community? This class will take you through the planning and strategy process needed to architect and grow yours. Attendees will walk away with an understanding of how to define an authentic brand voice and image within a community and how to carry out content planning, selection, segmentation, and distribution.

General Assembly Demo Night
Featuring Demos by VHX, Nodejitsu, Paperlex, Contnu, Makom, PostHelper, Spotster, Tred and General Assembly
Wednesday, November 30th from 7:00 pm to 9:30 pm.

Join the General Assembly community for our second Demo Night — a casual and lively evening of product demos and discussion for GA members to exhibit cool stuff they've designed or built to the rest of the General Assembly community, and the public. Each demo will last approximately five minutes, followed by a brief Q&A and discussion with the audience. Mingling and networking will follow the presentation portion of the evening.

The Business of Cleantech: Where Are The Opportunities In Sustainability? // BUSINESS 22
Nick Davis, Strategy Director, Agrion
Wednesday, November 30th from 8:00 pm to 9:30 pm.

There is a lot of talk in the clean tech industry, but it can sometimes feel like there isn’t a whole lot getting done. Where is all the real action in one of the nation’s hottest, fastest-growing sectors? What opportunities are here in NYC? Who has found success so far, and what have they accomplished? What are some of the most promising opportunities going forward for entrepreneurs?

We hope you'll join us.

The GA Team

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