Customer Discovery Meetings

As Steve Blank acknowledges in his Startup Manual, David Telleen-Lawton has been using Lean concepts for decades. As our next Lean Culture speaker, Telleen-Lawton will focus on what he considers the key to successful Lean -- invoking the selling model in Customer Discovery meetings. He will also show how Lean can be used for your own career development.

About the speaker:
David Telleen-Lawton has worked nearly his entire 40-year career working with and within startups (e.g., building the first ARPAnet interfaces, early color printers, communication chips, WiFi, image recognition, network security) with his latest being the Master of Technology Management degree program at UC Santa Barbara. Building upon his BS/MS Industrial Engineering degrees from Stanford University and love of process, Telleen-Lawton adopted Lean-like principles back in the late1980s which represents decades of "getting out of the building". He has presented at the Lean Startup Conference about the nitty gritty of setting field meetings with prospective customers.