"How to Interview Users to Uncover Insights", UX Research Expert Steve Portigal
We are excited to host UX research expert Steve Portigal, who will share his advice on how to interview users to uncover valuable insights. Join us for dinner, an inspiring talk, and great discussions with fellow members.
Interviewing users is undeniably one of the most valuable user research tools. Yet, sometimes we forget that it's a skill we need to learn, because:
• It's based on skills we think we have (talking or even listening)
• It's not taught or reflected on
People tend to 'wing it' rather than develop their skills. Without good interviewing skills, insights may be inaccurate or reveal nothing new, suggest the wrong design or business responses, or miss the crucial nuance that points to opportunities for breakthrough innovation.
This talk will look at how to frame the research problem so it has the most impact on the team and their design. We will explore:
• The importance of rapport-building and listening
• Interviewing techniques
• Different types of questions
• Why you need to have a range of question types
• What type of participants to recruit and how to find them
About Steve Portigal
Steve Portigal helps companies to think and act strategically when innovating with user insights and to unlock their team's research super powers. He is principal of Portigal Consulting (http://www.portigal.com/) and author of Interviewing Users: How To Uncover Compelling Insights (http://rosenfeldmedia.com/books/interviewing-users/). Steve also hosts the Dollars to Donuts podcast (http://www.portigal.com/podcast/).
You can find Steve on Twitter at @steveportigal (https://twitter.com/steveportigal).
After Steve's talk, our sponsor UserTesting will be giving away t-shirts and copies of his book Interviewing Users: How To Uncover Compelling Insights (http://rosenfeldmedia.com/books/interviewing-users/). Our sponsor UserVoice will be giving away an AppleTV!
6:00 to 6:30: Check-in, dinner, and networking
6:30 to 7:30: Steve Portigal's talk
7:30 to 8:30: Raffle prizes followed by networking
About our Sponsors
Our sponsor Medallia (http://www.medallia.com/), who provides us with our wonderful space, is actively hiring for product management, design, and development roles. Learn more on Medallia's jobs page (http://www.medallia.com/careers/).
Our sponsor UserVoice (http://www6.uservoice.com/l/17202/2016-01-05/3c848g), captures customer feedback and metrics to help you drive your strategic product roadmap. Check out UserVoice's free "Product Manager's Guide to Awesome Features" ebook (http://www6.uservoice.com/l/17202/2016-01-05/3c8742).
Our sponsor Product School (http://www.productschool.com/), offers product management training courses in San Francisco, Silicon Valley, and New York. Learn more at productschool.com (http://www.productschool.com).
Our sponsor UserTesting (http://www.usertesting.com/), is the fastest way to get feedback on your website or app. Learn more at usertesting.com (http://www.usertesting.com/).
Our sponsor Transifex (https://www.transifex.com/lean-product/), provides a platform makes it easy to manage and automate language translation workflows. Expand globally without sacrificing development speed. Learn more at transifex.com (https://www.transifex.com/lean-product/).
Our sponsor Coreography (http://www.coreography.com) provides corporate video and webinar solutions. Learn more at coreography.com (http://www.coreography.com).
Our sponsor CipherSpace (http://www.cipherspace.com) is an Enterprise Cloud Services Provider, offering unmetered data transfers & fixed cost cloud computing, giving you predictable IT expenditures. Learn more at cipherspace.com (http://www.cipherspace.com).