Content Marketing London

ContentUK // London Meetup #65

Hello London content folks - come along to the next ContentUK meetup at The Exmouth Arms, Euston! **About ContentUK meetups** We're London's #1 meetup for content marketers 😊 We exist to allow people working in content to meet IRL, collaborate and support each other in an informal environment. **Meetup format:** * Meet from 6:30pm (table will be booked under Emily - ContentUK) * Introduce yourself to other content folks * Chat about what you're working on in content and try to support each other * Have fun :) **Who is the meetup for?** * Anyone with a career in content (in-house, freelance, agency) * Content managers, content writers, content designers, SEOs, heads of content, content strategists Hope to see you there! Emily ([ContentUK](https://www.contentuk.co/))

Autonomous Marketer World Tour - London

Stop drowning in manual tasks. Start driving real growth. Join us on the Autonomous Marketer World Tour in London. We’re traveling around the world on a mission to share how successful marketers are implementing AI for bottom-line results: scaling their impact, growing their business, and reclaiming their time. Agenda: 15:45 \| Registration opens \- Grab your badge\, meet fellow marketers\, and enjoy some coffee to get energized for the afternoon 16:00 \- 17:15 \| Learn about Autonomous Marketing and how it can help grow your business and see a demo of Active Intelligence 17:15 \- 18:15 \| Networking reception with fellow Marketers Register [HERE](https://ac.ac-page.com/autonomous-marketer-world-tour-london)

AI, PR & Marketing Connector® | Founders, Entrepreneurs & Business Leaders

Marketing, Advertising, PR - Entrepreneurs & Professionals Networking in London

**SPACES ARE LIMITED – BOOK YOUR TICKET BEFORE THE EVENT:** **[https://www.eventbrite.co.uk/e/1980101209019?aff=oddtdtcreator](https://www.eventbrite.co.uk/e/1980101209019?aff=oddtdtcreator)** Join us for the **Marketing, Advertising, and PR Entrepreneurs Mixer**, a premier networking event designed to connect **startups, entrepreneurs, and professionals** from the marketing, advertising, and public relations industries. Whether you're looking to grow your business, find collaborators, or stay ahead of industry trends, this event offers a unique opportunity to **build valuable connections**, **showcase your expertise**, and **explore new partnerships**. The event features informal networking sessions, where you can engage with like-minded professionals, and a **1-minute elevator pitch** segment, allowing attendees to introduce their businesses or services in a concise, impactful way. Whether you're a seasoned professional or a startup founder, this event is tailored to help you expand your network and drive growth in your field. ### Event Highlights: * **1-Minute Elevator Pitch**: Get the chance to introduce your business or services to the group and attract potential clients or partners. * **Open Networking**: Connect with fellow marketing, advertising, and PR professionals in a relaxed setting designed to encourage meaningful conversations. * **Collaboration Opportunities**: Explore potential partnerships, business deals, and collaborations with entrepreneurs and startups from various sectors. * ### Who Should Attend: * **Marketing Entrepreneurs & Startups** Business owners and startups looking to grow their brand, connect with potential clients, and find partners in the marketing industry. * **Advertising Professionals & Agencies** Advertising experts, freelancers, and agencies seeking new business opportunities, collaborations, and insights into the latest trends. * **Public Relations Entrepreneurs** PR consultants, firms, and startups interested in expanding their network, finding clients, or partnering with others in the marketing and advertising sectors. * **Digital Marketing Experts** Professionals specializing in digital marketing, SEO, social media, and content strategy who want to connect with peers and potential clients. * **Creative Professionals** Designers, copywriters, and content creators looking to collaborate with marketing, advertising, or PR professionals on creative projects. * **Brand Managers and Strategists** Those responsible for brand growth and strategy, interested in learning new approaches and networking with industry peers. * **Marketing Tech Providers** Developers of tools and platforms for marketing, advertising, and PR looking to meet potential customers and collaborators. * **Investors & Mentors** Venture capitalists, angel investors, and mentors focused on helping marketing, advertising, and PR startups scale and succeed. ### **Why Attend:** * **Promote Your Business**: Use the 1-minute elevator pitch to showcase your expertise and attract potential clients or partners. * **Expand Your Network**: Build relationships with entrepreneurs, industry professionals, and potential clients in marketing, advertising, and PR. * **Explore Collaboration**: Find business partners, service providers, or creative collaborators to help bring your projects to life. * **Stay Updated**: Learn about the latest trends, strategies, and innovations in the marketing, advertising, and PR industries. **Limited tickets available!** Don’t miss your chance to connect, collaborate, and grow at this exciting event. Secure your spot now!Dress code: business smart casual. **Register now - space is limited to 50 attendees only!** **P.S. Click Follow for future event alerts!**

Automate All the Things?

🏎️ **If you’re not automating yet… you probably are.** Be honest: how much of your job are you already secretly automating, and how much of it is just automation in disguise? In this session, **[Ellis Pratt](https://www.linkedin.com/in/ellispratt/)**, director of **[Cherryleaf](https://www.cherryleaf.com/)**, will take a clear, no-hype look at automation in technical communication. He’ll rewind to where things stood just over a year ago, then discuss what’s changed since. We’ll explore how automation shows up across the technical writing lifecycle, and common pitfalls that come with it. Finally, we’ll look ahead. What does increasing automation really mean for our careers as technical writers and documentarians? Join us for an honest, practical conversation about what to automate, what not to, and how to stay relevant as the tools keep changing. **📣 This event is aimed at technical writers and those working in closely related roles. The discussion will focus on automation and AI specifically in the context of technical documentation and technical content workflows.** **When:** Thursday 19 February, from 6.30pm **Where:** The Yellow Room @ Remark! 18 Leather Lane, EC1N 7SU **What:** 18.30 - 19.00 Arrival 19.00 - 19.45 Presentation 19.45 - 20.00 Short break 20.00 - 20.45 Presentation 20.45 - 21.30 Networking *All times are approximate.* **Photos:** Note that the organizers will take some photos for the WTD group.

Search London's 15th Birthday - Community and Measuring AI in 2026

## Overview Join us in London to celebrate 15 years of Search, Community and more recently AI in person! ## Search London's 15th Birthday with Search 'n Stuff! Join us **in person** for an epic celebration of **15 years** of Search London. Dive into the future with talks on **Community, Reddit, LLMs and Measuring AI in 2026**. It’s the perfect chance to connect, learn, and network with our community. To celebrate turning 15, we are teaming up with Search 'n Stuff. Come and meet and network with digital marketers from both communities. 🗓️ **Date :** Tuesday, 24 February, 2026 ⏰ **Time :** 18:00 – 23:00 📍 **Venue :** Bounce, 121, High Holborn, Farringdon, EC1N 2TD A big thank you to our sponsors for making this event possible. Thank you to our **headline sponsor** [Candour](https://withcandour.co.uk/?utm_source=eventbrite&utm_medium=searchldnpage&utm_campaign=feb2026), a search-first design & build agency, our refreshment sponsor [WhitePress](https://www.whitepress.com/?utm_source=eventbrite&utm_medium=searchldnpage&utm_campaign=feb2026), our cake sponsor, [Good Signals](https://www.goodsignals.com/?utm_source=eventbrite&utm_medium=searchldnpage&utm_campaign=feb2026) and [StudioHawk](https://studiohawk.com/?utm_source=eventbrite&utm_medium=searchldnpage&utm_campaign=feb2026) for supporting us. Buy your ticket today on [Eventbrite](https://www.eventbrite.com/e/search-londons-15th-birthday-community-reddit-and-measuring-ai-in-2026-tickets-1977195256236?aff=oddtdtcreator) to secure your place. RSVPing on meetup will not guarantee your place. ## Meet our speakers! Come and learn from our speakers: Erin, Jon, Tom and Jandira. **Erin Simmons (They / Them)** [Erin](https://www.linkedin.com/in/erinsimmonsfreelance/) is Managing Director at the Women in Tech SEO community - focused on democratising successful careers through connection, education, opportunities, & amplification. With 15+ years in marketing and analytics, they now focus on better understanding people and connecting them to the relationships and resources that support them most. Erin will speak about: * **Trust → Visibility: SEO Powered by Community** You can AI-engineer your content and website all day, but even if you show up in the answers, you still won’t be chosen if people don’t trust you. Trust isn’t built between a person and a brand; it’s built in the communities, conversations, and human spaces where people help each other make sense of the world. In this talk, Erin Simmons explores the growing trust gap in search and why the real SEO edge comes from showing up where trust is being exchanged. * When you earn trust, people make you visible -- they reference you in conversations, recommend you in threads, and surface you in the exact places AI and search engines now look for signals. Visibility is a byproduct of trust. * And if you focus on trust first, you’ll show up everywhere that matters: in AI results, in search, and in the moments when people turn to one another to decide what to believe. **Jonathan Moore** [Jonathan](https://www.linkedin.com/in/moorejonathan/) is an independent SEO and analytics consultant based in Cheltenham. With over 15 years of experience, including six years heading up the SEO and analytics for one of the UK's largest independent digital marketing agencies, he has got a knack for digging into the details to find what really matters. He has a degree in Computer Science and works with large data sets, APIs, and scripts the form the backbone of his business. Whether you need help with technical SEO, analytics audits, or uncovering competitive insights, he provides hand on consultancy for any business. Jonathan will speak about: **Measuring search disruption: What metrics matter and who needs to know them** * This talk is for SEOs who need to understand and communicate the impact of emerging AI-driven search disruptors, including LLMs and AI Overviews. * The audience will learn which metrics genuinely matter and how to communicate the right insights to the right stakeholders at the right moment. * The takeaway is practical advice for measuring disruption that supports sound decisions without getting lost in hyper-tactical detail. **Tom Sangers** [Tom](https://www.linkedin.com/in/tom-sangers-b016819/) is Founder & CEO of Metric Hub Digital, With over 20 years of hands-on experience in digital marketing, Tom brings a broad yet deeply practical skill set spanning PPC, SEO, and Paid Social. As the founder of Metric Hub, he works closely with eCommerce brands to build performance-led strategies that scale profitably, always focusing on real outcomes rather than vanity metrics. Tom will speak about: **Reddit: Turning Communities into Customers** **Jandira Neto** [Jandira](https://www.linkedin.com/in/jandira-neto/) is an SEO Manager at Jellyfish, specialising in optimising digital SEO strategies to achieve exceptional results. With a focus on industries ranging from travel to retail, Jandira is dedicated to enhancing organic traffic, rankings, and click-through rates. Jandira will speak about: **A Technical Analysis of LMM Content Retrieval and Its Impact on Brand Visibility** * Discover how to transform LLMs from static predictors into dynamic, real-time experts by mastering the architecture of Retrieval-Augmented Generation (RAG). * This talk deconstructs the shift from Naive to Modular RAG paradigms, revealing why technical strategies like semantic HTML are now more critical for brand visibility than traditional SEO. * Whether you are scaling automation workflows or optimizing for AI Overviews, you will leave with a strategic blueprint for building verifiable, context-aware systems that eliminate hallucinations and turn AI into a high performing business asset. ## Ticket includes: ✅ Entry to the event ✅ Finger foods ✅ x2 drinks per person (soft drinks, wine and beer) ✅ Access to all talks and networking Buy your ticket today on[ ](https://www.eventbrite.com/e/search-londons-15th-birthday-community-and-measuring-ai-in-2026-tickets-1977195256236?aff=oddtdtcreator)[Eventbrite](https://www.eventbrite.com/e/search-londons-15th-birthday-community-reddit-and-measuring-ai-in-2026-tickets-1977195256236?aff=oddtdtcreator) and learn from Jonathan and Erin, plus network with up to 120 search professionals with enough food and drinks for everyone. RSVPing on meetup will not guarantee your place.

🔥Instagram Post Automation by AI Workflow Workshop (In-Person)

### **Automate Your Instagram. Create With AI. No Code Needed.** Join our hands-on, **3-hour in-venue workshop** where we build a complete **AI-powered Instagram automation system** using **n8n**, **ChatGPT**, and **Meta Developer tools**. If you're an **influencer**, **social media marketer**, **content creator**, or someone who loves **no-code, low-code, or vibe-coding**, this workshop gives you everything you need to automate your content workflows from scratch. *** ## ⭐ **What You’ll Learn** ### **1️⃣ n8n Fundamentals – Quick & Practical** * How n8n workflows work * Trigger nodes, data flows, scheduling * Running your first automation in minutes ### **2️⃣ Instagram Setup via Meta Developer Portal** * Creating an app in Facebook Developer * Connecting your Instagram Professional Account * Granting correct permissions * Making the account fully ready for automation ### **3️⃣ ChatGPT API Setup & Integration** * Adding your API key * Connecting ChatGPT to n8n * Sending prompts + handling responses in real time ### **4️⃣ AI Content Creation** * Generating Instagram captions with ChatGPT * Creating hashtags, prompts, tone styles * AI Image generation (photos, posts, mood graphics) * Preparing assets for Instagram publishing ### **5️⃣ Automated Scheduling & Posting** * Scheduling posts inside n8n * Auto-posting images or carousels * Error handling & optimization * Scaling workflows for multiple accounts *** ## 🎯 **Workshop Goal** You will leave with a fully functioning Instagram automation pipeline that can: ✔ Generate text with AI ✔ Create AI images ✔ Schedule posts ✔ Publish automatically to Instagram ✔ Run without writing code *** ## 👥 **Who Is This For?** Perfect for: * Influencers & creators * Social media managers * Marketers * Entrepreneurs * No-code / low-code builders * Anyone curious about AI-driven content automation No coding experience required — just bring your laptop. *** ## 🕒 **Event Details** **Duration:** 3 hours (full practical workshop) **Minimum attendees required:** 10 participants **Format:** Hands-on, build-as-you-learn **Bring:** Laptop + Instagram Professional Account + Meta Developer access *** ## 🎟 Why Join? You will learn how to automate your social media presence using modern AI and no-code tools — giving you more time to focus on creativity and growth. ## ⭐ This workshop requires a minimum of 10 confirmed attendees. If fewer than 10 participants register, the event will be cancelled and **all attendees will receive a 100% refund automatically**. No action is required from your side.

#WPLDN - February 2026: Accessibility & AI Survival

Join us for another evening at #WPLDN, where we're tackling two vital topics for every WordPress professional! This month, we're exploring the future of WordPress accessibility documentation and hearing a candid story of business survival when AI disrupted traditional traffic sources. Whether you're building inclusive websites or rethinking your business model in the age of AI, these sessions offer practical insights you can act on immediately. 📅 **Date:** Thursday, 26 February 2026 ⏰ **Time:** 6:00 PM – 8:30 PM ⬅ **EARLIER TIME** 🎟️ **Cost:** Free (Registration Required) *** **Session 1: WordPress' accessibility documentation is getting a major overhaul. What's new?** 🤝 **Speaker:** Rian Rietveld ([rianrietveld.com](https://rianrietveld.com/)) Rian is an experienced web accessibility specialist from the Netherlands who has consulted for WordPress agencies and written guidelines for the Dutch government on accessible web forms and applying WCAG. Currently, she focuses on teaching and writing documentation, including a major update to WordPress' accessibility resources. During 25 years of working as a web accessibility specialist, Rian noticed the biggest hurdle to creating an accessible web is the lack of knowledge. People struggle to find reliable information, code patterns, rules and testing methods. Together with Joe Dolson, she started working on the WP Accessibility Knowledge Base: up-to-date, well-maintained information about delivering accessible work and proper testing. With clear do's and don'ts, practical examples, and easy-to-follow documentation. Find out about their progress, how you can contribute, and how the documentation on make.wordpress.org will benefit from this project. *** **Session 2: When AI Killed My Traffic, Humans Saved My Business** 🤝 **Speaker:** Rodolfo Melogli ([Business Bloomer](https://businessbloomer.com)) Rodolfo is an author, WooCommerce expert and WordCamp speaker who has worked as an independent WooCommerce freelancer since 2011. His goal is to help entrepreneurs and developers overcome their WooCommerce nightmares. He loves travelling, chasing tennis and soccer balls and, of course, wood-fired oven pizza. For years, traffic was the engine of Rodolfo's business until it wasn't. AI changed discovery faster than he expected, and the impact was immediate. This talk tells the story of having to pivot fast: moving away from dependence on search and toward owned relationships. He'll share how building and nurturing communities, both online and offline, became the new foundation. What worked, what failed, and what he'd do differently today. If your WordPress business relies on visibility you don't control, this talk offers a realistic look at what happens when that visibility disappears and how to recover. *** **Schedule:** 🔹 **6:00 PM** – Doors Open & Networking 🔹 **6:30 PM** – Welcome & Session 1: Rian Rietveld 🔹 **7:30 PM** – Short Break & Networking 🔹 **7:45 PM** – Session 2: Rodolfo Melogli 🔹 **8:30 PM** – Social & Wrap-Up *** **📢 Help Us Grow the Community!** Know someone who'd benefit from these sessions? Share this event with your colleagues, clients and WordPress friends! #WPLDN thrives because of word-of-mouth from people like you. Tag us on LinkedIn with #WPLDN or simply forward this page to someone who should be here. The more, the merrier! *** **📢 RSVP Now!** Don't miss this chance to level up your accessibility knowledge, learn survival strategies for the AI era, and connect with London's WordPress community. Secure your free spot today and join us for post-event socials at a local bar afterwards. We'll see you there! 🎉 \-\-\- **Venue Information** **The Bridge** is a charity supporting women to make positive choices and encouraging improvements to fitness, health, and wellbeing. The venue features a plant-based café (supplied by Girls Who Grind Coffee) and is just a 5-minute walk from London Bridge Station. \-\-\- **Massive thanks to our sponsors who make these free events possible:** [DreamHost](https://www.dreamhost.com/partners/wpldn/), [PodcasterPlus](https://www.podcasterplus.com/?utm_source=wpldn&utm_medium=banner&utm_campaign=partnership), [Mollie](https://www.mollie.com/gb/integrations/woocommerce), [hosting.com](https://hosting.com/), [20i](https://www.20i.com/wordpress-hosting), and [Kinsta](https://kinsta.com/) \-\-\- If you're interested in being a featured speaker at an upcoming event, we'd love to hear from you at [https://wpldn.uk/speak](https://wpldn.uk/speak). **🎥 - Media Release Terms** By attending, you understand and accept that portions of the event may have audio/photo/video-recorded and/or live-streamed and may be used by the organisers. You agree that the organisers have the right and permission to use and publish such media for any purpose in any format, including online and offline, now and ever after, without further compensation, permission, or notification. You understand that all official recordings from the event are the exclusive property of the organisers, available under the Creative Commons Attribution­ShareAlike license for general use, and you do not ask for nor expect compensation or notification of the use of official recordings or photographs in which you appear or speak. Please inform an organisational team member at the event's start if you do not wish to appear in photos or videos.

ABM Strategy in 2026 - From List Building to Linkedin Ads + NETWORKING

🍕🎯 **LinkedIn ABM Campaign Strategy Night (with free pizza!)** Running LinkedIn ABM — or thinking about it — and want to learn **what actually works in 2026** *without* burning budget? Join us for an **in-person meetup** combining a **practical LinkedIn ABM learning session**, relaxed networking with fellow B2B marketers, and **free pizza**. No panels. No fluff. Just real frameworks, real benchmarks, and real conversations. *** ### What you’ll learn In this core session, Emilia Korczynska will walk through **how to build LinkedIn ABM campaigns from the ground up**, starting with revenue goals and working backwards into budgets, audiences, and campaign structure. You’ll learn how to: ✅ Reverse-engineer revenue goals into required budget and impressions ✅ Avoid budget dilution (and why most teams run *way* too many ads) ✅ Structure campaigns so **one audience + one message = one campaign** ✅ Decide when to start with warm audiences vs going cold ✅ Understand why Thought Leader Ads consistently outperform company page ads ✅ Focus on capturing existing demand instead of manufacturing new intent ✅ Use real benchmarks from **200+ LinkedIn ABM campaigns** *** ### More than just a talk * Join us in **Buzzspace Coworking ([Google Maps](https://www.google.com/maps/place/My+Buzzspace/@51.5275411,-0.0800079,17z/data=!4m6!3m5!1s0x48761db8b67f24ab:0xe642abb2c27fce31!8m2!3d51.5266996!4d-0.078352!16s%2Fg%2F11ybcr48cd?entry=ttu&g_ep=EgoyMDI2MDIwNC4wIKXMDSoASAFQAw%3D%3D)) - 130 Shoreditch High St, London E1 6JE** \- from 6:00 PM This meetup is also about **meeting people who are actually doing the work**. 🤝 Network with B2B marketers, demand gen leaders, and founders 🍕 Free pizza & drinks 💬 Open discussion before and after the session 🧠 Walk away with frameworks you can use the very next day *** ### Who should come * B2B marketers running or planning LinkedIn ABM * Demand gen and growth leaders * Founders and operators responsible for pipeline * Anyone tired of “best practices” that don’t survive contact with reality

Say It Right or Lose Them: The Power of Your First Sentence

**Your First Seven Seconds** *FREE 1\-hour interactive webinar \| Business & Leadership Growth Series* Most capable professionals aren’t overlooked because they lack skill or credibility. They’re overlooked because they can’t explain what they do **clearly and quickly**. In business conversations, networking, sales calls, and leadership moments, people decide fast: *“Is this relevant to me?”* If the answer isn’t obvious, attention disappears. This practical webinar with **Dr Edward Klinger** shows why clarity — not confidence — determines whether people lean in or tune out, and how to fix it using a simple, repeatable framework. ### What you’ll learn * Why clarity beats competence in first impressions * A 3-part one-liner framework that works across roles and industries * How to articulate your real value without sounding vague or generic * Why strong positioning opens doors — and where most people go wrong This is **not** a networking or personal branding session. It’s about clarity, positioning, and decision-making impact. ### Event details 🕒 60 minutes \| 💻 Live interactive webinar \| 💷 FREE You’ll leave with a sharper one-liner, a practical framework, and a clearer understanding of how to make every conversation work harder for you. Free to attend. Limited spaces. The Financial Freedom Club Meetup Group supports the policies and principles of Meetup. We make no guarantees and we do not offer financial services or assurances. Your results will reflect the time, effort, and consistency you put into applying what you learn. All our workshops are free to attend.

Product Unleashed London: AI Trust + Beyond GenAI Hype + Woo your stakeholders

**——————————** **Event Description:** **——————————** Welcome product enthusiasts! We're a meet-up group that hosts regular speaking events for those interested in the world of **digital products** and **doing things differently!** Each meet-up features new guests from some of the most influential product companies around the world, providing unique insights, tangible ideas, and new techniques to help drive change from the inside out. **————————** **Event Format:** **————————** 🚨 **This is an in-person event only.** 🚨 **————** **Venue:** **————** **Our Product Unleashed London Event:** We are hosted in the beautiful event space @ **[Accurx](https://www.accurx.com/)** We're looking forward to seeing you there! **———————** **What to expect:** ⚡ This event will be made up of 3 X speakers dropping knowledge bombs in the form of 20 minute talks straight into your minds 🤯 **———————** **SPEAKER 1** **———————** **Micaela Dixon** Micaela Dixon is a Senior Product Designer at Picsart, working on AI-powered creative growth experiences used by millions of people worldwide. She specialises in designing human-centred AI systems that balance trust, delight, and user agency. Alongside her industry work, Micaela is the founder of The AI UX School, where she teaches designers how to confidently design, prototype, and think critically about AI products. Her work sits at the intersection of UX, AI, growth ethics, and product strategy. **————————** **About the Talk:** **————————** **Building Trust and Encouraging Critical Thinking: Designing AI Experiences That Do Both** In this talk, Micaela explores how teams can intentionally build AI experiences that create trust without encouraging blind reliance. Through real product examples and practical UX patterns, she shows how interaction design, language, feedback loops, and system transparency can help users stay engaged, informed, and thoughtful when working with AI. ***The session reframes trust not as “users believing the system,” but as users feeling supported, capable, and in control.*** **———————** **SPEAKER 2** **———————** **Erin Casali** Erin is a VP/Director of both product and design, with over 10 years of experience in each. She has a hybrid approach with design, product, and engineering in her background, and a skillset including psychology and change management. Her unique blend of skills, including psychology and change management, enables her to foster collaboration and break down silos. Driven by a passion for improving lives through her work, she empowers teams to reach their full potential. She advocates for purpose, transparency, and diversity, fostering a culture of trust and agency. **————————** **About the Talk:** **————————** **Engaging with genAI Beyond the Hype** The world of genAI is split between doomers and boomers (the other kind), where it can be really hard to distinguish between what’s useful and what’s not. According to one side, everything is amazing and our jobs are going to disappear soon. According to the other, genAI is evil and needs to be resisted at all costs. ***This talk will provide pragmatic tools to navigate the world of hype between the two sides, and define how to gain valuable skills.*** **———————** **SPEAKER 3** **———————** **Chris Compston** Chris is a London-based product coach who has led product operations for brands like Bumble, Farfetch and Reward Gateway. He specialises in designing Product Operating Models that drive organisation toward impact. A prolific speaker and writer, Chris focuses on how intentional, repeatable practices help modern product teams thrive. **————————** **About the Talk:** **————————** **How to Woo** How do you steer the ship when you aren't the captain? In product development, your success rarely depends on your ability to give orders. Instead, it relies on your ability to influence people that you have no direct power over. We often call this stakeholder management, but in reality, it is the art of the "Woo". An approachable, human way of winning people over to your side. In this talk, we will explore why the hard sell often leads to friction and how you can shift from pushing requirements to pulling people toward a shared vision. Drawing on real-world successes and failures from Bumble, Farfetch, and Reward Gateway, we’ll look at how to navigate conflicting interests and complex personalities. ***You will learn a practical approach to understanding hidden motivations, shaping the narrative around your ideas, and ultimately empowering others to feel they are making the right choice for themselves. The goal isn't just to get a yes. It is to build a partnership where everyone feels they’ve won.*** **—————————————** **Support from:** **—————————————** We are kindly hosted by our friends at Accurx. **——————————** **About your hosts:** **——————————** Product Unleashed is brought to you by your hosts **[John Griffin](https://www.linkedin.com/in/john-griffin-designer/)** and **[Dominic Port](https://www.linkedin.com/in/dominic-port/)**. The duo has worked on the design of products of all shapes and sizes and bring their energy and enthusiasm to this unique meet-up, packed with great guests and knowledge - for anyone interested in levelling up their game in the world of products.

London Shopify Partner Meetup - Open to all

**London Shopify Meetup 🇬🇧** Join fellow Shopify founders, e-commerce operators, and partners for an evening of real conversations, practical insights, and meaningful connections in the heart of London. Whether you’re scaling your first store, managing multiple brands, or building apps and services for Shopify merchants, this meetup is all about sharing what’s working *right now* — from growth tactics and conversion optimisation to retention, reviews, and partnerships. Expect: * ⚡ Short, insightful talks from Shopify experts * 🧠 Honest discussions around growth challenges and wins * 🤝 High-quality networking with merchants, agencies, and tech partners * 🍻 Drinks, good vibes, and zero hard selling Come to learn, connect, and leave with new ideas (and new contacts) you can actually use. **Spots are limited — RSVP now and be part of London’s growing Shopify community.**