Ecommerce Meetups Melbourne
Connect through Melbourne's vibrant ecommerce scene

Building the wrong things faster. AI and the Build Trap
Tue, May 26, 8:00 AM**🏢 Hosted at:** Fabric Group **🚀 Building the Wrong Thing Faster: AI and the Build Trap** AI has dramatically compressed the time it takes to build software. But it hasn't stopped us building products that nobody wants. If anything, it's accelerated the problem - to the point we've invented a new word for the output: ***slop***. Drawing on observations from Brendan's consulting work and conversations with friends at ***Google, Meta and Spotify***, He'll explore how this ***isn't really a new problem*** and why now, more than ever, we need human centricity, sound product strategy and product discovery. **🎤 Speakers:** ***Brendan Marsh*** is a Product & Org Advisor and Director at ***Organa***, where he helps organisations improve product strategy, org design and execution at scale. He previously served as ***Chief Product Officer*** of a mental health non-profit and spent five years at ***Spotify*** during its hyper-growth phase, first as an ***Agile Coach*** supporting innovation and product discovery teams and later as a ***Product Manager*** responsible for the Mac and Windows clients (40M+ MAU). ***Ruben Cardoso*** is the ***Head of Product & Design*** at ***Fabric Group***. An experienced UX/UI designer specialising in product design and delivery, with a strong track record running discovery-to-delivery cycles for large enterprise clients. ***Dzmitry Yaltykhau*** is the ***Delivery Practice Lead*** at ***Fabric Group.*** Leads large-scale product design and delivery programs end-to-end from presales through discovery, build and rollout while driving best practices, coaching and AI-accelerated ways of working across the team. **🗓 Agenda:** Arrival and light refreshments Featured Talk Panel discussion with contributions from Fabric and the audience
Immersive CBD Light Show & Taco Bill Dinner
Sun, May 31, 7:30 AM
EUXMELB - May Meetup
Thu, May 28, 7:30 AMWith our next EUXMELB meetup on the 28th of May, I'm excited to announce that **Natalie Ellis, Partner and COO at The Product Bus, will be presenting 'Your skills *are* the product'.** According to Harvard Business School 95% of new products launched every year *fail.* Natalie is here to argue that the reason for these failures isn't a lack of talent or tools, but because no one stops to ask whether the market actually wants or needs these things before shipping them. Online rhetoric discusses how AI is transforming the design, product and engineering worlds, but from her perspective, Natalie believes AI is actively multiplying the rate of failure because it's now possible to build something no-one asked for in an hour from your Mac mini. Natalie is here to tell us why evidence-based, commercially focused product thinking is more critical than ever for countering the wasted time and resources spent shipping products no one asked for. She will explain why the skills designers and researchers already possess are the real commercial asset and how people in these roles can start treating them as such. Natalie has spent her career turning consumer insights into product and commercial decisions across startups, enterprise, government digital services and institutional programs. Following a decade rising through a global market research agency, she jumped ship to an early-stage market research startup before spending several years as a product strategist designing and delivering national digital health services. As Partner & COO at The Product Bus she is passionate about helping founders, teams and businesses make real progress through evidence based decisions and passionate about helping them stress-test ideas before they commit to building. She escaped the city for rural life in the Alpine Shire several years ago where she has become an accidental pumpkin farmer and enjoys crocheting while watching crime drama. Event will start at 5:30pm with Pizza, Drinks and networking with the talk starting at 6pm. We are in the Jenny Florence Room on Level 3 at The Ross House Association. **Please enter code #TBC and come up to level 3 where you will need to enter the code again to gain access.** This event is sponsored by [askable](https://www.askable.com/) ([https://www.askable.com/](https://www.askable.com/)) and Experience Design "UX" Agency [blueegg](http://www.blueegg.com.au/) ([http://www.blueegg.com.au/](http://www.blueegg.com.au/))

June Community Night - Leon Poggioli and Sanam Makadia + Peter Lake
Tue, Jun 2, 7:30 AMHello friends, This month we will (finally!) be an entirely standalone community event, not for profit and volunteer run. We have booked a large event space in the Multicultural Hub across from Vic Market. Pizza and beverages will be graciously funded this month by Dragos, but we would really love to see other food and beverage sponsors in the future. **We can also really use additional volunteers to watch the door, help carry in food and drinks, or help with set up or clean up. Please send us a message if you're able to help.** This event will survive if people are involved and want to make it survive! Cheers, Lesley **Talk 1: A practical methodology to secure critical infrastructure** OT Cybersecurity is current in a “perfect storm scenario”. This is due to: ● Increased OT automation ● Increased regulation ● OT cyber maturity lags IT cyber maturity ● OT cyber risk impacts safety and production While many large organisations are well-resourced with dedicated teams, smaller organisations who aren’t able to appoint a dedicated OT Cybersecurity leader often struggle to deliver an effective OT Cybersecurity uplift program. This talk outlines why practical, lightweight approaches to complicated scenarios suit most critical infrastructure organisations and how such an approach would work in practice. **Speaker:** Leon Poggioli is the founder of NetSeg, an advisory organisation focused on consulting around OT Cybersecurity Strategy and Program Development. He founded NetSeg after recognising that many organisations with OT Cybersecurity obligations don’t have the necessary knowledge and experience to drive a program which requires different capabilities and stakeholders than IT Cybersecurity programs require. OT Cybersecurity is in a “perfect storm” - with increased OT automation and connectivity increasing the attack surface, increased regulations, not to mention the fact that any organisation with an OT network likely relies on that network to conduct their core business! Before founding NetSeg, Leon was the Australia New Zealand Country Manager for Claroty, one of the Gartner leaders for CPS (Cyberphysical Systems) Protection Platforms, and worked with a wide range of Australian and New Zealand organisations to drive their programs using Claroty’s technology. Leon also has a YouTube channel @NetSeg_IO where he shares short-form videos on a range of OT Cybersecurity topics. He has also been featured several times on Australian television and talkback radio. **Talk 2: Managing a Crisis in Critical Infrastructure -** **Incident Command System** Critical infrastructure is increasingly exposed to cyber-physical threats impacting essential services like energy, water, and transportation. This session introduces ICS4ICS, a proven incident response framework adapted for Industrial Control Systems (ICS) and Operational Technology (OT). It enables IT, OT, and cybersecurity teams to collaborate with clear roles, shared language, and coordinated response during high-impact incidents. Attendees will gain practical insights into managing cyber incidents that can escalate into physical disruptions, improving resilience and response effectiveness. Designed for cyber, natural, and accidental events, ICS4ICS supports cross-sector and public-private coordination. **Speakers:** Sanam Makadia • Cyber Security Architect and Advisor • Thought leader and advisor with more than 2 decades of experience in design, consulting, architecture, Risk and Governance • Interest in topics such as Cyber strategy, GRC, operational technology/industrial control systems (OT/ICS) and robotics & artificial intelligence (AI) Peter Lake • Cybersecurity Strategy Lead and CTF coach • Passionate about capacity building for neurodivergent young people, coaching, and building Cybersecurity career pathways. • Keen interest in critical infrastructure, space cyber awareness, incident response and management.

Mel<video> with Netflix, Fastly and Eluvio @ Kick HQ. Melbourne Video Tech
Tue, May 26, 8:00 AMWe are back for our second of four meetups in 2026. Whether you’re deep in the code or just curious about the future of streaming, it's a perfect chance to grab a slice of pizza, a cold drink, and catch up with the local engineering scene, make some friends and check out Kick.com (Easygo) HQ. Talks in May are from two leaders in Video Technology Industry sharing: **[Garrett Singer (US Remote) - Software Engineer @ Netflix](https://www.linkedin.com/in/gesinger/)** Garrett shared technical strategies and insights on reducing toil and debugging video-related operations in software engineering pipelines. **[Zac Shenker (US) - Senior Director, Media Strategy @ Fastly](https://www.linkedin.com/in/zacshenker/)** We’re making the most of a rare visit from the States from Zac Shenker- a genuinely great guy and renowned leading expert in video streaming who is currently shaping the industry's most ambitious new streaming architectures by drawing on his experience from events like the Super Bowl. **[Sean Curran - APAC Director @ Eluvio](https://www.linkedin.com/in/curransean/)** *Kill the Encode Farm: The Case for Just-in-Time Video* Eluvio is a decentralised, blockchain-backed distribution network that replaces traditional CDNs and cloud stacks by streaming premium video directly from source objects with just-in-time transcoding and built-in monetisation. 📍 Easygo – 271 Collins Street Melbourne 📅 Tuesday 26 May, 6:00–8:00pm 👉 RSVP is essential for Easygo building access **Sponsors** Our thanks to **Easygo** for hosting and sponsoring pizza + drinks at the venue. Melbourne Video Technology is a volunteer group, as part of many groups independently run around the world. Tonight’s hosts will be: [Jeremy Brown - Kick](https://www.linkedin.com/in/jeremybrownau/), [Nick MacPherson - Fastly](https://www.linkedin.com/in/nicholasmacpherson1/) and [James Broberg - StreamShark](https://www.linkedin.com/in/james-broberg-8654052/)

Spanish English Intercambio/Language Exchange - My Language My Story
Fri, May 29, 8:00 AMJoin us for 30 minutes Spanish conversation then 30 minutes in English Conversaremos 30 minutos en español y luego 30 minutos en inglés. Stay on afterwards for more conversation if you wish. Quédate después para conversar más si lo deseas. We'd love to catch up with you and hear your news in Spanish and English. Looking forward to meeting you there. Nos encantaría pasar el tiempo y escuchar tus historias en español e inglés. Esperamos verte allí. ***Please note:*** *For attendance outdoors see disclaimer below:* *By participation in this Spanish English Intercambio Meetup today I agree to do so at my own risk. I know that my attendance and this agreement operates to exclude any liability in negligence for harm that I may suffer. I have been warned that this recreational activity may cause physical harm to me or to someone under my control or accompanying me, and I confirm that I do not have a condition, medical or physical, that could prevent me from, or be aggravated by, participating in this activity. Examples of the risks I have been warned about include: tripping; Tripping, slipping and falling • Collision with someone or something • Something giving way unexpectedly • Back injury, strains • Spillage and burns • Trip hazardBites and stings • Sun • Injury from falling branches*
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