mHealth Israel

March 24, 9am ET, intimate Q&A with Gil Bashe, author of the Amazon #1 top seller "Healing the Sick Care System: Why People Matter- A Human Centered Blueprint for Fixing What Medicine Forgot".
Interviewed by Levi Shapiro, Founder, mHealth Israel. Register HERE or via LUIMA

URL to access: https://finnpartners.zoom.us/webinar/register/WN_aFKOs5gJRh-HCk6WJoTBaw

About the Event: Join us on March 24 for an intimate virtual Q&A with Gil Bashe, author of Healing the Sick Care System: Why People Matter, which reached Amazon’s #1 New Release in Health Policy & Public Health for eight consecutive weeks and is now on the bestseller list.

Interviewed by Levi Shapiro, Founder of mHealth Israel, this session will go beyond a traditional book talk. It will serve as a strategic conversation for global health innovators, entrepreneurs, and investors seeking to understand how to successfully enter and scale within the U.S. healthcare market.

At a time when healthcare feels increasingly complex, costly, and fragmented, Healing the Sick Care System argues that the system is not failing due to lack of innovation or capital, but because it has drifted away from the people it exists to serve. Bashe challenges leaders across health, life sciences, digital health, and policy ecosystems to rethink how care is designed, delivered, and experienced.

Drawing on a career spanning battlefield medicine, health policy, patient advocacy, private equity, global agency leadership, and personal caregiving for a daughter with chronic illness, Bashe offers a rare, inside-out perspective on why well-intentioned systems often struggle to translate innovation into impact.

For international health innovators, the U.S. presents both extraordinary opportunity and formidable complexity. In this discussion, Bashe will explore:

• What global companies must understand about the U.S. healthcare ecosystem before entering
• Why trust, relationships, and stakeholder alignment are as critical as technology
• How to navigate policy, payer, provider, and patient dynamics
• Why human-centered strategy is not “soft”, but essential for scaling in America
• How purpose-driven leadership accelerates credibility and market adoption

Healing the Sick Care System is a call to action grounded in lived experience, data, and deeply human stories. Bashe reframes health not as an industry to optimize, but as a shared human enterprise that must be rebuilt around trust, empathy, prevention, and partnership.

This conversation will offer practical guidance for founders, executives, and global innovators seeking not only to enter the U.S. market, but to do so in a way that earns trust, builds influence, and delivers measurable impact.

About the Author
Gil Bashe is Chair Global Health and Purpose at FINN Partners, one of the world's largest independent communications agencies. A former combat medic turned award-winning health communications leader, he has shaped the field across global agencies, trade associations, and private equity ventures. Recognized by PM360 with a Lifetime Achievement Award, named among PRWeek's Top 30 Most Influential People in Health PR, honored as an MM&M Top 10 Innovation Catalyst and tapped as a PRovoke Media Top 25 Innovator, Gil serves on the boards of the American Diabetes Association and the Marfan Foundation. He is editor-in-chief of Medika Life and a Galien Foundation Prix Galien Award Judge. His mission is simple: rebuild a health system that remembers its humanity.

May 5-7, mHealth Israel is an official partner with HealthTechX Asia (see confirmed speakers in the photos). Startups interested in discount attendance and f2f meetings on-site should contact levi.shpairo@gmail.com

Meeting Targets- ASEAN Hospital C-levels, May 6-7: HealthTechX Asia.
Some of the key themes and sessions at HealthTechX Asia include:
• AI for Clinical Decision Support & Workflow Automation
• Smart Hospitals & Digital Infrastructure Modernisation
• National Digital Health Policy & Data Governance
• Funding, Scaling & Value-Based Care Models
Confirmed Presenters:

• Colin Lim, CIO & CDO, Ministry of Health Singapore
• Charlene Liew, Director, AI Office, Changi General Hospital
• Christine Ng, Partner, Vertex Ventures

· Chien-Chang Lee - CIO, Ministry of Health and Welfare of Taiwan, Taiwan
· Dr.Ravi Sachdev - Chief Clinical Informatics Officer, Tan Tock Seng Hospital, Singapore

Ed Marx is an ICON in the American health innovation community, including his ground-breaking tenure as Chief Information Officer at Cleveland Clinic. He is the author of "Digital Transformation" and other books addressing healthcare innovation. Previously, he held CIO roles at prominent US health providers. Ed also served 15 years in the US Army as a combat medic and combat engineer officer, bringing a mission‑driven leadership style to his civilian executive roles. Please register via LUMA: https://luma.com/a58fkiq0

Date: Monday, May 11th
Time: 9:30am (doors open)-12pm
Venue: Herzog law firm (auditorium)
Address: 6 Sadeh, Tel Aviv
Keynote: Ed Marx
Agenda:
Registration and networking
Introduction, Goel Jasper, FINN Israel

Ed Marx, Keynote I (30 minutes): Tech that Cares....Empathy Enabled Transformation
Strong business services and products are not enough. Visionary leadership is not a solution. Robust digital cores only create a foundation. However, when each dynamic is in sync with one another, business outcomes grossly outperform individual unit contributions. You move from pockets of brilliance to an enterprise of excellence. How do you create this intimate alignment in environments of complexity and unite tech with business? I will share six common critical success factors I discovered amongst three different best in class organizations where I served as CxO… Vision, Governance & Alignment. Intentional Relationships, Scaling Leadership, Shared Performance Objectives, Cross Pollination and Business Integration. The thread that binds them together is Tech that Cares.

Ed Marx, Keynote II (30 minutes): Reaching the C-Suite…Five Hacks
Everyone strives to get face time with decision makers. Especially those at the top. Getting in front of key decision makers with P&L responsibilities is key. After serving 20 years in the C-Suite of hospitals, I faced a cold reality when I jumped to the supplier side. Nobody wanted to see me. Leveraging my experiences on both sides of the dyad, I figured out a few hacks that opened doors and led to partnerships.

Coffee Break (20 min)

Israel CIO's Panel and Q&A (35 min): Chief Innovation Officers from Israeli hospitals and HMOs

Ed is an extremely sought after keynote speaker who has graciously agreed to interrupt his private visit in order to share expertise with the Israeli healthtech entrepreneurial community. Don't miss this very rare chance to meet Ed Marx, May 11th, 9:30am, Herzog law firm, Tel Aviv.

Register HERE: https://luma.com/a58fkiq0