Atheist/Skeptics Book Club - Hoodwinked by Mara Einstein


Details
BOOK DISCUSSION
Hoodwinked: how marketers use the same tactics as cults by Mara Einstein
https://www.goodreads.com/book/show/214639935-hoodwinked
https://www.amazon.com/Hoodwinked-Marketers-Same-Tactics-Cults/dp/1493086154
from the book's description on Goodreads:
"Big brands are the gods of today’s world, and the algorithm is their gospel. What makes the cult marketing vortex so attractive to otherwise smart people, and how does online manipulation render us victim to the dangerous whims of digital companies, corporations, and conglomerates? Hoodwinked reveals the new world of digital marketing where steady, seductive tactics once used by spiritual charlatans are now applied to sell everything from toothpaste to apps and even political leaders."
I am currently reading this book... we'll see if i finish it by September! I follow Mara Einstein on tiktok and her content is great.
We’ll discuss this book over dinner, which you’ll order for yourself off the restaurant’s regular menu.
Please - If you sign up, show up. If you're planning on bringing guests, please state that in your RSVP.
It’s recommended but definitely not required that you have read the book beforehand.
Looking forward to seeing everyone!

Atheist/Skeptics Book Club - Hoodwinked by Mara Einstein