Defense Against the Dark Patterns: How to Win the Fight Against Deceptive Design

AGENDA
6:30 - 7:00PM Food and socializing
7:00 - 8:00PM Introductions and talk
8:15 - 8:30PM Q&A Discussion
8:30 - 9:00PM More socializing

LIVESTREAM
https://youtu.be/5_odUXr3g00

ABOUT THE TALK
We’ve all fallen victim to deceptive design at some point—whether it was that time we struggled to unsubscribe from a service we didn’t want anymore, or when accidentally clicking on that pop-up ad led us down a rabbit hole of frustration.

From the simply annoying to the outright egregious, dark patterns—coined by Harry Brignull nearly a decade ago—intentionally trick us into doing things we don’t really want to do.

But what makes these pesky patterns so effective in the first place? And how can we wield our influence as UXers to make the web—and, as a result, the world—a slightly better place?

ABOUT THE SPEAKER — VIDHIKA BANSAL
Vidhika firmly believes design should be about people first and technology second. She’s a strong advocate for data-informed design, being content-first, and using behavioral science to fuel better product and service experiences.

Over the last decade, Vidhika has helped shape brand, product and design strategies for clients such as Hilton, 23andMe, Gap Inc., Facebook, PwC, NASDAQ, and C-SPAN. Now, she aligns cross-functional teams at CARFAX to build B2B and B2C solutions that meet both business goals and people’s real, often unarticulated needs.

When not obsessing about UX, she can be found giving in to her insatiable sweet tooth, globetrotting, or discovering her new favorite song.

Twitter: https://twitter.com/vidhster
LinkedIn: https://www.linkedin.com/in/vidhikabansal/

ABOUT THE SPONSOR
Oracle Data Cloud has graciously offered their space and to provide food and drinks. Thanks so much!

Oracle Data Cloud helps marketers use data to capture consumer attention and drive results. Used by 199 of the United States’ 200 largest advertisers, our Audience, Context and Measurement solutions extend across the top media platforms and a global footprint of more than 100 countries. We give marketers the data and tools needed for every stage of the marketing journey, from audience planning to pre-bid brand safety, contextual relevance, viewability confirmation, fraud protection, and ROI measurement. Oracle Data Cloud combines the leading technologies and talent from Oracle’s acquisitions of AddThis, BlueKai, Crosswise, Datalogix, Grapeshot, and Moat.

PARKING
There's a free garage onsite