• A Pirate's guide to Analytics-How to track the AARRR Metrics for your business
    A Pirate's guide to Analytics - How to track the AARRR Metrics for your business? In the Pirate Skills world, "AARRR" stands for: - Acquisition - How to get customers to buy your product - Activation - How customers start using your product - Retention - How long customers use your product - Referral - How many customers generate new customers - Revenue - How much value you capture from your customers Being crystal clear on what those numbers are for your business right now is essential if you want your startup to survive and thrive. Not knowing your KPIs (Key Performance Indicators) is like searching for a black cat in a dark room. You might "believe" that the cat is there, but you don't know. Using Analytics tools is like turning on a flashlight. Example: You spend 100€ on Facebook Ads and send people to your product website. Do you know who / how many ... - signed up and how much that costs? (Acquisition) - get the first value out of your product? (Activation) - are still around after 30 days? (Retention) - recommend it successfully to friends? (Referral) - create a positive ROI (Return-on-Investment) for you? (Revenue) Let's take this example one level further: Yes, you spend 100€ on Facebook Ads, but which Euros were well invested in which were wasted? Do you know... - which part of your selected audience was best? (Gender, Age, Interests...) - which campaign was most successful? - which ads engaged people, which ones were boring? - where did your ads appear and how did it affect the performance? If you know those things you will learn so much faster and have an edge over the competition. So let's look at some of the most useful tools we have available for free: - Google Analytics (from Basics to Enhanced E-Commerce) - Facebook Analytics (from Pixel to SDK) If you are interested in learning more about Analytics, join us on November 7th 19:00 at Startplatz Cologne or in the Facebook Live Stream. Cheers, Ben

    STARTPLATZ

    Im Mediapark 5 · Köln

  • Storytelling: The Secret Engine of Growth
    Once upon a time .. I noticed that no matter how awesome my analytics and campaign setup was .. if the content sucked I could wait for conversions as long as I wanted .. nothing happened. For example, I used to think that with Facebook it's 80% about the targeting and 20% about the actual content of the posts that I promoted. Boy, was I wrong! Get a free ticket to join the journey: https://storytelling-meetup-by-pirate-skills.eventbrite.com/?aff=meetupevent Well, it's still true if you have an awful targeting setup, but that's not the case for most of us (at least not for the people who regularly attend the Pirate Skills events ;)). After you have the essentials down, it becomes more and more about the WHY, HOW and WHAT you are saying to your (potential) customers. That's why storytelling has proven to be one of our best engines of growth. And that's why this time we have partnered up with an amazing storyteller, Suryanshu Rai (https://www.linkedin.com/in/suryanshucg/) founder of the visual effects and motion graphics company Black and Code (http://www.blackandcode.com/). He'll share with us his own framework, which he calls the "Emotion Engine" and teaches us the basics of visual storytelling. We will also introduce our favorite storytelling framework from Donald Miller book "Building a Story Brand". It helps us every day to clarify our message so that people will actually listen (and convert). We will share his 7 elements of great storytelling to grow your business. After this meetup, you will never wonder again "What should I be posting today on Facebook, Twitter, Emails, ..???". You'll be full of impactful stories to tell and share, which will touch your audience and make them act. Don't forget to get a FREE ticket: https://storytelling-meetup-by-pirate-skills.eventbrite.com/?aff=meetupevent P.S.: We have started the Growth Sprint here in Cologne. The idea is simple: - WORK one day per month on your growth challenges - Have competent MENTORS around to help with problems - No distracting talks .. just sweet HUSTLE Find out more here: https://growth-sprint-december.eventbrite.com/?aff=meetupevent See you there. Cheers, Ben ______________________________________________ Ben Sufiani Captain Pirate Skills m: [masked] a: Im Mediapark 5, 50670 Cologne Germany w: pirateskills.com e: [masked]

    STARTPLATZ

    Im Mediapark 5 · Köln

  • PIRATE SKILLS
    Want to get, keep and convert more users for your startup, business, app, website or service? This is a group of people interested in improving their growth, marketing, analytics and product development skills. We share our latest strategies on how to acquire more users cheaper, keep them longer and convert more the paying customers. In short, we want more traction faster and are willing to share what we learn on the journey of becoming a successful founder and marketer.

    STARTPLATZ

    Im Mediapark 5 · Köln

  • PIRATE SKILLS
    Want to get, keep and convert more users for your startup, business, app, website or service? This is a group of people interested in improving their growth, marketing, analytics and product development skills. We share our latest strategies on how to acquire more users cheaper, keep them longer and convert more the paying customers. In short, we want more traction faster and are willing to share what we learn on the journey of becoming a successful founder and marketer.

    STARTPLATZ

    Im Mediapark 5 · Köln

  • PIRATE SKILLS
    Want to get, keep and convert more users for your startup, business, app, website or service? This is a group of people interested in improving their growth, marketing, analytics and product development skills. We share our latest strategies on how to acquire more users cheaper, keep them longer and convert more the paying customers. In short, we want more traction faster and are willing to share what we learn on the journey of becoming a successful founder and marketer.

    STARTPLATZ

    Im Mediapark 5 · Köln

  • PIRATE SKILLS
    Want to get, keep and convert more users for your startup, business, app, website or service? This is a group of people interested in improving their growth, marketing, analytics and product development skills. We share our latest strategies on how to acquire more users cheaper, keep them longer and convert more the paying customers. In short, we want more traction faster and are willing to share what we learn on the journey of becoming a successful founder and marketer.

    STARTPLATZ

    Im Mediapark 5 · Köln

  • PIRATE SKILLS
    Want to get, keep and convert more users for your startup, business, app, website or service? This is a group of people interested in improving their growth, marketing, analytics and product development skills. We share our latest strategies on how to acquire more users cheaper, keep them longer and convert more the paying customers. In short, we want more traction faster and are willing to share what we learn on the journey of becoming a successful founder and marketer.

    STARTPLATZ

    Im Mediapark 5 · Köln

  • PIRATE SKILLS
    Want to get, keep and convert more users for your startup, business, app, website or service? This is a group of people interested in improving their growth, marketing, analytics and product development skills. We share our latest strategies on how to acquire more users cheaper, keep them longer and convert more the paying customers. In short, we want more traction faster and are willing to share what we learn on the journey of becoming a successful founder and marketer.

    STARTPLATZ

    Im Mediapark 5 · Köln

  • PIRATE SKILLS
    Want to get, keep and convert more users for your startup, business, app, website or service? This is a group of people interested in improving their growth, marketing, analytics and product development skills. We share our latest strategies on how to acquire more users cheaper, keep them longer and convert more the paying customers. In short, we want more traction faster and are willing to share what we learn on the journey of becoming a successful founder and marketer.

    STARTPLATZ

    Im Mediapark 5 · Köln

  • PIRATE SKILLS
    Want to get, keep and convert more users for your startup, business, app, website or service? This is a group of people interested in improving their growth, marketing, analytics and product development skills. We share our latest strategies on how to acquire more users cheaper, keep them longer and convert more the paying customers. In short, we want more traction faster and are willing to share what we learn on the journey of becoming a successful founder and marketer.

    STARTPLATZ

    Im Mediapark 5 · Köln