About us
ProductTank Auckland is for anyone with an interest in product management. This could include product managers (at large organisations such as telcos or banks, at global software businesses based in Auckland or startups) those who want to get into it, or the generally curious. Product managers have to wear many hats but there are good practices that we can call on to do our jobs better, so let's get together to share war stories and take product management in NZ to the next level.
ProductTank is a global network of meetups and provides an opportunity for Product Managers to exchange ideas and experiences about Product Design, Development and Management, Business Modelling, Metrics, User Experience and all the other things that get us excited.
Events include talks from guest speakers on topics around product management, networking opportunities, and a good old-fashioned chin-wag over a beer or two.
We're open to companies big and small. We also welcome early-stage technology businesses looking to learn how to get their ideas off the ground.
ProductTank Auckland is brought to you by Product Aotearoa which brings together product people from across the country. You can connect with fellow Kiwi product people by joining our Slack channel here.
We also have a blog and encourage the community to get engaged by commenting on or writing new posts for http://www.mindtheproduct.com
Finally, check out our annual conferences in San Francisco and London: http://mtpcon.com
Upcoming events
1
Who Are We Building For? Product and Sales on ICP and UVP
·HybridAuror (Britomart), Britomart, Auckland, NZSales says Product isn't building what customers need. Product says Sales is promising features that don't exist. Both may be right, and both may be missing the real problem: they're trying to understand the customer separately.
In this session, Ren will draw on 30 years in tech sales to show why your Ideal Customer Profile (ICP) and Unique Value Proposition (UVP) work best when Product and Sales develop them together. Strategy should start with the market opportunity and the client, not with product ideation or features.
This won't be a one-way talk. Ren will share real stories and use cases from enterprise deals, including how shared customer evidence turned a single client request into a roadmap priority. We'll also run a hands-on workshop on UVP frameworks, so you can practise turning "here's what our product does" into "here's your situation and what changes."
You'll walk away with:
- A clearer view of who Product and Sales should each define in an ICP, and where they should work together
- A way to tell a one-off feature request from a real market signal
- Turn product features into a buyer-focused UVPWho it's for: Product managers and product leaders, and anyone who works closely with Sales or customers.
Huge thanks to Auror for hosting and sponsoring this event!
You can join the livestream here: https://meet.google.com/npk-dmyt-ddj. As always the livestream will kick off from just before 6pm.
Note that our host venue has asked that we send you the exact location of the event on the day a couple of hours before the start time - the venue is in the Britomart area. Those of you who have attended events at Auror before will know where it is!
72 attendees
Past events
126
