Discipline of Strategic Focus in Product Management

IMPORTANT: Complete this form prior to the event to receive your entry pass from Cribl via email. Attendance will be first-come, first-served. We will close doors once we reach capacity; arrive early to secure a spot.

STREET ENTRANCE: 22 4th Street, Suite 1300, San Francisco, CA 94103.

• Once you arrive at 22 4th Street, press intercom button on far right to page security.
• You can say "I am here to visit Cribl on the 13th floor".
• Once paged in, walk down to security desk and tell them you are here to visit Cribl. They will either let you up or call our Workplace Team who will come retrieve you from the lobby.

Discover the core discipline that separates effective product teams from overwhelmed ones: aligning on a single most important thing and keeping that focus intact as conditions change. This session takes you inside a proven method used at the start of major initiatives to surface true priorities, reveal hidden incentives, and expose the decision-making patterns that quietly pull teams off course. Learn how to identify where your team's strategic center actually lives and what causes it to drift. You'll walk away with clear techniques for anchoring a durable priority, diagnosing misalignment early, and keeping teams focused when signals are noisy and expectations are high. This is product strategy as it actually operates inside companies, not how we wish it worked.

Key Takeaways

1. A structured approach for defining one most important thing
2. Techniques for surfacing hidden priorities, incentives, and assumptions
3. How to diagnose and correct strategic drift
4. Ways to maintain alignment when priorities shift or leadership changes

Attendance will be first-come, first-served. We will close doors once we reach capacity; arrive early to secure a spot.

Special thanks to our generous sponsor:

• Cribl: Simplify how you route, transform, and reduce data with a central tier that provides choice, flexibility and control.