Better Decisions, Faster: Simulating Human & Agent Behaviors Before Release
Details
Speed is up. Confidence in product decisions isn't.
Most teams are still committing time and resources before they know what will actually work — running the same loop of ship, wait, learn, repeat. That loop is breaking as build cycles collapse and live experimentation gets harder to run reliably.
This session shows what changes when you move behavioral insight before release. Instead of waiting weeks for A/B tests or user studies, you can simulate how users and agents move through your product step by step — and see exactly where they hesitate, misinterpret, or drop off. You'll leave with a practical mental model for experimentation that doesn't depend on live traffic, and concrete ways to make better decisions before you commit
Key Takeaways:
- Why ship → learn is breaking in modern product development
- How to identify friction and drop-off points before a single user sees the product
- A new mental model for experimentation that doesn't rely on live traffic
Special Thanks to our Generous Sponsor
Blok: Predict how users and agents behave inside your product before you ship. Replace guesswork with behavioral simulation.
Attendance will be first-come, first-served. We will close doors once we reach capacity; arrive early to secure a spot.
