ProductTank TLV

*we are celebrating world product day with thousands of other product managers, come join us*

“How PMs and Marketing Do PLG That Works” starts with a simple truth: as a PM you already work with marketing every single day—so why not make that collaboration truly move the needle?

This meetup flips the script from “coexist” to “co‑create,” showing product managers how to turn user insights and intent into powerful narratives and build go-to-market motions that are data-driven, experiment-ready, and built to scale. Expect practical tactics for joint OKRs, turning user behavior and intent signals into long-term adoption, conversion, and revenue. Walk away knowing exactly how to align experiments, amplify adoption, and prove that when PMs and marketing move in lockstep, product‑led growth isn’t a buzzword—it’s your baseline. For all of that and more, see you on 21th of May, world product day in ToHa, AT&T offices at 18:00.

Agenda:
18:00 - Assembling, food, drinks and schmoozing
18:30 - When Product Is from Mars and Marketing from Venus - Leveraging Collaboration for Success - Sarit Beck Barkai
18:55 - A word from our sponsor
19:00 - From Handoff to Handshake: Real Lessons in Driving Growth Across Sales-Led and Product-Led Models – Ohad Frankfurt
19:25 - Q&A
19:35 - More Schmoozing, making sure there is no left over pizza and goodbyes

Our Speakers:

Sarit Beck Barkai is the Chief Product Officer of Product and Chief Marketing Officer at PayBox. This dual role lets her oversee everything from product innovation and design to go-to-market strategy and branding. Under her leadership, PayBox has grown from a small startup with 120,000 users into one of Israel’s leading B2C payment apps with 5 million downloads and exceeding 1.5 million monthly active users. She began her career in marketing and discovered her passion for product management while working as Senior Product Marketing Director at Citrix in California. Since then, she has spent over a decade building and leading integrated product and marketing teams in B2B and B2C companies. Sarit is recognized as an expert in the field of payments and has excelled at understanding the business side (strategy and business development).

Ohad Frankfurt is VP Product & Growth at Boards, a fast-growing sales enablement platform used by millions of direct sales professionals worldwide. He has spent the past 15+ years at the intersection of SaaS product management, data analytics, and go-to-market operations. In 2012, Ohad founded Swayy, a curation and analytics startup that was later acquired by SimilarWeb in 2015, where he served as Director of Product & Demand Generation. He then joined Elevation as Partner & COO, helping scale the company’s business across Israel and Europe.
With thanks to our sponsor: AT&T Israel R&D Center

*The event is held in Hebrew*