Storytelling for Entrepreneurs

Storytelling for Entrepreneurs:

How to Tell Great Stories That Will Sell Your Product and Your Vision

We are honored to have Daniel Kimble, CEO and Executive Coach from Resonance Executive Coaching (http://resonanceexecutivecoaching.com) to show us how.

The hardest part of creating a successful new business is NOT having a great idea or product. The only way you can take your business venture to its fullest potential is by enrolling others in your vision.

There are many great business ideas out there, yet only a very select few make it. Those that do almost always have an uncanny ability to pitch, communicate, and evangelize in a way that enrolls people and inspires them to take action.

As an entrepreneur, you have to get enrollment every step of the way. For example:

· Winning that first round of seed funding

· Attracting a great team to take a big leap of faith with you

· Selling to customers when they don’t know you and have little reason to buy into an unknown product

· Getting that next round of funding

· Attracting and retaining a bigger team

· Selling to even more customers

The truth is that what inspires and enrolls people more than anything else is hearing compelling and engaging stories that clearly illustrate the value of your vision while painting a vivid picture in their minds and hearts.

Storytelling is part art and part craft. Many believe you either have it or you don’t. In actuality, storytelling is very much a learnable skill.

In this highly interactive talk, you will learn the reasons why stakeholders are most inspired by stories, and how to construct and deliver your own compelling stories that will enroll others in your business vision.

Expected Takeaways:

· Why storytelling is so important to the success of your business venture

· The neuroscience behind why storytelling inspires and moves people to action

· What makes a great story

· How to construct your own great story about your product and business vision

· Practice at actually telling and honing your great story