Web Analytics Wednesday - How to Present Results to Inspire Action

As a marketer or analyst, you are likely familiar with what it takes to get an A/B test out the door. From setting up your tools and tags, to gaining stakeholder buy-in, and most importantly, determining how to act on test outcomes, you expertly balance art and science to make sure your testing program is successful. But how do you cram the life story of each test into a presentation to your product team—or even more challenging—to senior management?

Our speaker will be Valerie Kroll, Optimization Director at Search Discovery.

In this talk you’ll learn a different approach: the formula for tailoring a results-focused presentation to effectively communicate your message and inspire action from your audience. We’ll discuss culture-shifting techniques to enable your organization to embrace calculated risk, realize the importance of hypothesis driven experimentation, and demonstrate how testing brings you closer to your users.

All of our Columbus WAWs are free of charge thanks to the generosity of our sponsors: Clarivoy, TeamBuilder Search, the MS in Analytics Program at Wittenberg University, and Search Discovery.

For more info please visit cbuswaw.com