Data & Analytics Wednesday - Landing Page A/B Testing

Landing Page A/B Testing in a Post-Google Optimize World

There was a time when getting started with A/B testing on your website meant setting up a free account with Google Optimize or Optimizely, dropping a line of JavaScript on the site, and firing up a WYSIWYG editor to start designing tests. It turned out that there was more to it than that—just running button color and copy tests willy-nilly wasn't particularly effective over the long term. But, at least getting the mechanics in place could be pretty straightforward. We're not living in that world any more!

So, how can organizations of any size get started with A/B testing their sites in 2025? That's what we'll be discussing!

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