Data & Analytics Wednesday - Custom GPTs

From Chaos to Custom GPT: Addressing Marketing Mayhem with AI

Join us for a behind-the-scenes look at how Bryan Huber created a custom GPT to help the franchisees he works with tackle real-world marketing challenges—from SEO and local recruiting to social media, sales strategies and referrals.

He’ll share how he trained the AI on brand-specific data, designed prompts that work, got the privacy lead to sign off on it and was able to get non-technical users to actually adopt it and become raving fans. You’ll see what worked, what didn’t, how they measure success and what it’s like to wrangle a practical AI use case with spotty guidance.

All CBUSDAW events are free thanks to our 2025 Sponsors: Clarivoy, Conductrics, What Box Consulting Group, and Piwik PRO.

Check out cbusdaw.com for more information.